Business quiz

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Business quiz

  1. 1. Quizzing Club, IIM Raipur<br />Presents<br />The Business Quiz<br />Teachers’ Day Special<br />
  2. 2. Round - 1<br />
  3. 3. Question 1<br />Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia? <br />
  4. 4. Question 1<br />Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia? <br />Bru Coffee, a brand owned by Unilever<br />
  5. 5. Question 2<br />In 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it.<br />
  6. 6. Question 2<br />In 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it.<br />Frito Lay chips, founded by CE Doolin <br />
  7. 7. Question 3<br />Quest, Honour and Old Harmony are whose special edition brands?<br />
  8. 8. Question 3<br />Quest, Honour and Old Harmony are whose special edition brands?<br />Johnnie Walker Whisky <br />
  9. 9. Question 4<br />Which brand’s signature line is “Innovators by Tradition”?<br />
  10. 10. Question 4<br />Which brand’s signature line is “Innovators by Tradition”?<br />Tissot, the Swiss watch maker <br />
  11. 11. Question 5<br />Which Indian corporation’s motto is derived from the 9th Chapter in the BhagvadGita where Krishna says, “I shall take care of the well being of my devotees”?<br />
  12. 12. Question 5<br />Which Indian corporation’s motto is derived from the 9th Chapter in the Bhagvad Gita where Krishna says, “I shall take care of the well being of my devotees”?<br />YogakshemamVahamyaham is LIC’s motto <br />
  13. 13. Question 6<br />Which Indian company is being touted as India’s first ‘billion dollar’ start up?<br />
  14. 14. Question 6<br />Which Indian company is being touted as India’s first ‘billion dollar’ start up?<br />Flip kart, the e-commerce company, is raising $150 million at a $1 billion valuation<br />
  15. 15. Question 7<br />This Indian brand bears the name of the title of a Mario Puzo book. It is manufactured by a company that was set up in the 1960s. Name the brand and the product category it belongs to. <br />
  16. 16. Question 7<br />This Indian brand bears the name of the title of a Mario Puzo book. It is manufactured by a company that was set up in the 1960s. What is the company?<br />Godfather Beer manufactured by DeVans Modern Breweries Limited <br />
  17. 17. Question 8<br />Name the brand that has used steel from the Titanic, dust from the moon and ash from the Eyjafjallajökull volcano, and has incorporated them in its product range.<br />
  18. 18. Question 8<br />Name the brand that has used steel from the Titanic, dust from the moon and ash from the Eyjafjallajökull volcano, and has incorporated them in its product range.<br />Swiss watch brand Romain Jerome <br />
  19. 19. Question 9<br />Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”?<br />
  20. 20. Question 9<br />Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”?<br />Mattel, the world’s largest toy maker <br />
  21. 21. Question 10<br />Which global brand introduced in India recently is known for its ‘TLD’ proposition that is being used for nearly 100 years?<br />
  22. 22. Question 10<br />Which global brand introduced in India recently is known for its ‘TLD’ proposition that is being used for nearly 100 years?<br />Oreo. TLD stands for Twist, Lick, Dunk. <br />
  23. 23. Question 11<br />
  24. 24. Question 11<br />Alienware<br />
  25. 25. Question 12<br />Whose corporate identity is represented by the image?<br />
  26. 26. Question 12<br />RP SanjivGoenkagroup<br />
  27. 27. Question 13<br />Identify the logo.<br />
  28. 28. Question 13<br />Identify the logo.<br />RAW (Research and Analysis Wing)<br />
  29. 29. Question 14<br />Melts in your mouth, not in your hand.<br />
  30. 30. Question 14<br />Melts in your mouth, not in your hand.<br />M&Ms<br />
  31. 31. Question 15<br />Think Big – IBM<br />Think Small – Volkswagen<br />Think Different - ?????<br />
  32. 32. Question 15<br />Think Big – IBM<br />Think Small – Volkswagen<br />Think Different - ?????<br />
  33. 33. ROUND - 2<br />
  34. 34. Question 1<br />What word was contributed to the English language by the Seventeen magazine that was first published in the US in 1944? For marketers it is a category by itself.<br />
  35. 35. Question 1<br />What word was contributed to the English language by the Seventeen magazine that was first published in the US in 1944? For marketers it is a category by itself.<br />Teenager <br />
  36. 36. Question 2<br />Which brand’s logo gets its colours from the flag of Bavaria, a state in Germany?<br />
  37. 37. Question 2<br />Which brand’s logo gets its colours from the flag of Bavaria, a state in Germany?<br />BMW<br />
  38. 38. Question 3<br />Every week analysts of this firm offer stock tips at a gathering called “The trading huddle”. Some traders who make bets with the firm’s own money also attend it. Name the firm.<br />
  39. 39. Question 3<br />Every week analysts of this firm offer stock tips at a gathering called “The trading huddle”. Some traders who make bets with the firm’s own money also attend it. Name the firm.<br />Goldman Sachs<br />
  40. 40. Question 4<br />The employees of which company have the phrase “Student of Lickonomics” on their uniforms?<br />
  41. 41. Question 4<br />The employees of which company have the phrase “Student of Lickonomics” on their uniforms?<br />KFC<br />
  42. 42. Question 5<br />The MD of an Indian company is opening a homeopathy cum yoga clinic, a first of its kind in the world. He uses the principles of homeopathy to run his firm. Name him and his company.<br />
  43. 43. Question 5<br />The MD of an Indian company is opening a homeopathy cum yoga clinic, a first of its kind in the world. He uses the principles of homeopathy to run his firm. Name him and his company.<br />Rajiv Bajaj, MD of Bajaj Auto <br />
  44. 44. Question 6<br />The “Date” and “The Entrance” are which brand’s ad campaigns?<br />
  45. 45. Question 6<br />The “Date” and “The Entrance” are which brand’s ad campaigns?<br />Heineken <br />
  46. 46. Question 7<br />Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? <br />
  47. 47. Question 7<br />Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? <br />Godrej<br />
  48. 48. Question 8<br />Which company’s tagline is “Be What’s Next”?<br />
  49. 49. Question 8<br />Which company’s tagline is “Be What’s Next”?<br />Microsoft<br />
  50. 50. Question 9<br />Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’?<br />
  51. 51. Question 9<br />Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’?<br />Puma<br />
  52. 52. Question 10<br />Which brand’s base line is “Soul of India”?<br />
  53. 53. Question 10<br />Which brand’s base line is “Soul of India”?<br />Saregama, the RPG group music company <br />
  54. 54. Question 11<br />Which product adorns the legendary Madras stripes that are hand-painted by two brothers for all of its production that rolls out of the factory? This tradition is being maintained since 1901.<br />
  55. 55. Question 11<br />Which product adorns the legendary Madras stripes that are hand-painted by two brothers for all of its production that rolls out of the factory? This tradition is being maintained since 1901.<br />Royal Enfield Bullet motorcycles <br />
  56. 56. Question 12<br />Which multinational launched an ayurvedicdigestive candy brand called ChatpatChuranet in the late 1980s that failed?<br />
  57. 57. Question 12<br />Which multinational launched an ayurvedic digestive candy brand called ChatpatChuranet in the late 1980s that failed?<br />Procter & Gamble  <br />
  58. 58. Question 13<br />Which Indian government agency’s motto in Sanskrit reads KoshaMooloDandaha? It is taken from Kautilya’sArthasastra. <br />
  59. 59. Question 13<br />Which Indian government agency’s motto in Sanskrit reads KoshaMooloDandaha? It is taken from Kautilya’sArthasastra. <br />The Income Tax department. The Sanskrit phrase means "Revenue is the backbone of governance" <br />
  60. 60. Question 14<br />  With what are the following terms associated — acidity, body, aroma and cupping?<br />
  61. 61. Question 14<br />  With what are the following terms associated — acidity, body, aroma and cupping?<br />Criteria used to judge coffee, and cupping is the tasting process <br />
  62. 62. Question 15<br />This brand was introduced in India by a company called DupharInterferan Limited. KapilDev was its brand ambassador during his heydays. Name it.<br />
  63. 63. Question 15<br />This brand was introduced in India by a company called DupharInterferan Limited. KapilDev was its brand ambassador during his heydays. Name it.<br />Crocin<br />
  64. 64. Round-3<br />
  65. 65. Question 1<br />Tagline: Think outside the bun.<br />Name the Company.<br />
  66. 66. Question 1<br />Tagline: Think outside the bun.<br />Name the Company.<br />Taco Bell<br />
  67. 67. Question 2<br />Which brand replaced cocaine as one of its key ingredients with caffeine in the year 1906? Its founder called it “a precious brain toner and reliever against nervous troubles”. <br />
  68. 68. Question 2<br />Which brand replaced cocaine as one of its key ingredients with caffeine in the year 1906? Its founder called it “a precious brain toner and reliever against nervous troubles”.<br />Coca-Cola <br />
  69. 69. Question 3<br />"Big Mac Index“ is associated with which company.<br />
  70. 70. Question 3<br />"Big Mac Index“ is associated with which company.<br />McDonald<br />
  71. 71. Question 4<br />Which brand is named after the daughter of Muzaffar Shah, the king of Firdaus in the book ‘Gulzar e- Nasin’?<br />
  72. 72. Question 4<br />Which brand is named after the daughter of Muzaffar Shah, the king of Firdaus in the book ‘Gulzar e- Nasin’?<br />Rooh- Afza<br />
  73. 73. Question 5<br />Band Aid has three types of variants in India – regular, wash proof and _____. (Hint: India specific)<br />
  74. 74. Question 5<br />Band Aid has three types of variants in India – regular, wash proof and _____. (Hint: India specific)<br />Band-Aid Turmeric<br />
  75. 75. Question 6<br />Old Monks parent brand.<br />
  76. 76. Question 6<br />Old Monks parent brand.<br />Mohan Meakin Brewery<br />
  77. 77. Question 7<br />Virginia house is the HQ of which company?<br />
  78. 78. Question 7<br />Virginia house is the HQ of which company?<br />ITC<br />
  79. 79. Question 8<br />Annapurna ata is owned by which company?<br />
  80. 80. Question 8<br />Annapurna ata is owned by which company?<br />Hindustan Unilever<br />
  81. 81. Question 9<br />Google is spending $12bn to acquire a mobile phone manufacturer. Which one? <br />
  82. 82. Question 9<br />Google is spending $12bn to acquire a mobile phone manufacturer. Which one? <br />Motorola<br />

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