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Business Quiz @ IISER 2


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Business Quiz

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Business Quiz @ IISER 2

  1. 1. Business Quiz Presented by Brand Trivia Today QM: Hitesh Kamboj Follow us:-
  2. 2. Question: 1 Who quoted this in 1999 at a cocktail party held in late 1990’s on the launch of X “The internet is a 3 km race, American companies have only won the first 100 meters” ?
  3. 3. Answer is
  4. 4. Q.No. 2 Creating of what in this world is known as “Cruciverbalism” among its practitioners ?
  5. 5. Answer is
  6. 6. Art of creating Crossword
  7. 7. Q.No. 3 What is this Tombstone ad in the Financial World ?
  8. 8. Answer is
  9. 9. This is a type of print notice that is most often used in the financial industry to formally announce a particular transaction, such as an initial public offering or merger & acquisition. Throughout the 1980s and 1990s tombstones became a fixture within the culture of investment banking, both as a means of recognizing the work of its employees in successfully completing a transaction, and more importantly, and as a branding tool among the investment bank's clients.
  10. 10. Q.No. 4 This a series of annual guide books published by a French company for more than one hundred years. The term normally refers to the _______Red Guide, it used to consist useful information for motorists, including maps, hotels and petrol stations etc. During the Second World War, publication was suspended, but in 1944, at the request of the Allied Forces, the 1939 guide to France was specially reprinted this for military use as most of the signage had been destroyed and this book helped allied forces to facilitate the army progression and made Normandy Landing possible. ID which company publish this even today ?
  11. 11. Answer is
  12. 12. Q.No. 5 Georges Nagelmackers, born into a family of bankers, professionally he was a civil Engg. As a young man he fell in love with an older cousin. When his feelings were not reciprocated, his family encouraged him to travel to the US to help him recover and also further his professional studies, during which time he inspired from something and convinced that there could be possibility of X in Europe also. In 1870 he published a proposal to develop X for the European market. However the outbreak of the Franco- Prussian War delayed the granting of a concession from the Belgian government. Finally it was in 1893 that this took off, what I am talking about ?
  13. 13. Answer is
  14. 14. Q.No. 6 X is a phantom island that was reputed, during the 15th-century age of exploration, to lie in the Atlantic Ocean, far to the west of Portugal and Spain. The island also went by the name of Isle of Seven Cities. What is this in India is named after this which is most expensive object in India ?
  15. 15. Answer is
  16. 16. Q.No 7 In 1873, German immigrants Adolph and Jacob Schueler founded something after buying its recipe from a Czech immigrant William Silhan. This company converted its business as Volstead Act went into effect they started a malted milk production in late 1910's and was supplier of the malted milk to the Mars candy company. Which company is this, which claims former president stock its product in Air Force One in 1975.?
  17. 17. Answer is
  18. 18. Q.No. 8 The company was founded in Colorado, in 1910 by Jesse Shwayder, as the Shwayder Manufacturing Company. In its initial days company was known for its Furniture products, in 1961 company got the license to manufacture and distributed Lego building toys for the North American market. Id this US brand named after the Biblical strongman Samson ?
  19. 19. Answer
  20. 20. Q.No. 9 Who are these people used to make such sign on different-2 places so that other people of their community may comprehend these signal’s and they may aware of threat or kind of help they may get around that place. How we know them and who are they ?
  21. 21. Answer is
  22. 22. Answer A HOBO is a migratory worker or homeless vagabond especially one who is penniless. These are the worker who lost their job during the depression. The number of hobo’s increased greatly during the Great Depression era of the 1930s. With no work and no prospects at home, many of them used to decided to travel for free by freight train and try their luck elsewhere. So community of HOBO used to put these sign on certain places so that other can be warned of danger and facility available nearer to them.
  23. 23. Q.No. 10 These are the words said by Den Fujita in 1970's :- "The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years... If we eat __________ for a thousand years we will become taller, our skin become white, and our hair blonde." Fill in the blank ?
  24. 24. Answer is
  25. 25. Macdonald Hamburger ( Den Fujita Japanese founder of McDonald's Japan )
  26. 26. Q.No. 11 When Iraq was part of the Ottoman Empire, it was Turkish pound which was the official currency of Iraq. But when the Ottomans were displaced from Iraq after the WWI, Iraq was not having their own financial institution then they adopted another country monetary system and X became the principal currency of Iraq and circulated till 1930 before the introduction of Dinar. Id the which currency used to be its official one ?
  27. 27. Answer is
  28. 28. Q. No. 12
  29. 29. Answer is
  30. 30. Q.No 13 He is France richest man, who is better known as the “wolf in the cashmere coat” for his shrewd business dealings and strategies. He is majority shareholder and CEO of a French based luxury goods conglomerate which was formed by the 1987 merger. ID him and brand he is CEO of ?
  31. 31. Answer is
  32. 32. LVMH, Bernard Arnault
  33. 33. Q.No. 14 Id the campaign of which company
  34. 34. Answer is
  35. 35. Pantene
  36. 36. Q.No. 15 ID the Book it was all about ?
  37. 37. Answer is
  38. 38. Q.No. 16 John Knowles who started a florist shop in New York City. Later he sold his florist business and worked with his father in the printing business in New York. After the death of his father in 1910, the business was incorporated under the name of Francis Emory Smith Inc near the corner of Wall Street and started providing daily and weekly statistics on the New York Stock Exchange. Id how we know this company today ?
  39. 39. Answer
  40. 40. Fitch Publishing Company as Fitch rating
  41. 41. Q.No. 17 In the world of marketing what is Razor- Razorblade Model ?
  42. 42. Answer is
  43. 43. A business tactic involving the sale of dependent goods for different prices - one good is sold at a discount, while the second dependent good is sold at a considerably higher price.
  44. 44. Q.No. 18 Which org. logo is this, a registered Society under Karnataka Society Act 1960, this is also a certification mark in India for some product ?
  45. 45. Answer is
  46. 46. Q.No. 19 In the stock market there is a phenomena known as “October Effect” what is this phenomena is all about ?
  47. 47. Answer is
  48. 48. answer Some investors may be nervous during October because the dates of some large historical market crashes occurred during this month. Black Monday, Tuesday and Thursday all occurred in October 1929, after which came the Great Depression. In addition, the great crash of 1987 occurred on October 19, and saw the Dow plummet 22.6% in a single day.
  49. 49. Q.No. 20 The invasion of Iraq has inspired Sir Richard to set up a group of non-political figures called ________ to help avert future conflicts. Initially the concept emerged from a conversation between Richard Branson and Peter Gabriel. Together, they took their idea of a group to Nelson Mandela who agreed to support it. It was Mandela later announced the formation of this group on his eighty-ninth birthday in 2007 in Johannesburg, South Africa. ID What came in existence ?
  50. 50. Answer is
  51. 51. Q.No. 21 X began as “Mysore Products and General Trading Company” in 1948. Sri. N.Ranga Rao, the group illustrious founder and philanthropist. The journey has seen the brand grow from a fledgling cottage industry to a product which is global brand today and has the largest market share in India. ID the brand it is ?
  52. 52. Answer is
  53. 53. Q.No. 22 This brand was founded by Isaac Carasso in Barcelona in 1919. To treat the many local children suffering from intestinal disorders, he introduced yogurt —a product widely recognized for its health benefits in the Balkans, doctors in Barcelona prescribed this yogurt for their patients because they were aware of research into lactic ferments (The main method of producing yogurt ) by Nobel laureate. Id this brand which was named by Isaac after his son Daniel ?
  54. 54. Answer
  55. 55. Q.No. 23 Mac Donald using these sport cars as part of their marketing strategy in Australia and some other part in US. What is funda of these behind these luxury car ?
  56. 56. Answer is
  57. 57. Mac’donald deliver Hamburger in Ferrari and Lambourni to the customer.
  58. 58. Q.No. 24 What is this in marketing world known as “Green Shield Stamps Gold Bond Stamps, Blue Chip Stamps, Plaid Stamps, Eagle Stamps.
  59. 59. Answer is
  60. 60. These are small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card.
  61. 61. Q.No. 25 This term was originally coined by Richard Millar Devens’ in the "Cyclopedia of Commercial and Business Anecdotes" in1865. Devens used the term to describe how the banker, gained profit by receiving and acting upon information about his environment, prior to his competitors. The term was later popularized by a researcher at IBM named Hans Peter Luhn. What is the term ?
  62. 62. Answer is
  63. 63. Business Intelligence (the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal)
  64. 64. Q.No. 26 These were the war bond that was sold in the United States to support the allied cause in World War I. Subscribing to the bonds became a symbol of patriotic duty in the United States and introduced the idea of financial securities to many citizens for the first time. These Securities, were also issued in the aftermath of the 9/11 terrorist attacks to finance the rebuilding of the areas affected. ID how we know such securities ?
  65. 65. Answer
  66. 66. Liberty Bond
  67. 67. Q.No. 27 This Belgian chocolate brand founded back in 1923. In 2013, this chocolate maker changed its name from Italo Suisse to something else, because the company no longer had any real association with either country. Due to objection from the international customer they again had to change its name recently to Libeert, the name of the family which owns and runs it today. Id its early name on objection by customer ?
  68. 68. Answer
  69. 69. Q.No. 28 What idea was conceived by Frank McNamara (in pic) while having dinner with a business associate in a Manhattan restaurant the Major's Cabin Grill restaurant in 1949. Which gave birth to the new industry and the product depict the living standard of ones in today world. Id what product he came up with in 1949 ?
  70. 70. Answer is
  71. 71. Q. No. 29 It all started in 1919 with Jack Cohen. The 21-year-old left the Royal Flying Corps at the end of World War I and used his demob money to buy surplus food from the Army and sell it from a barrow in Hackney. His first stock was fish paste and golden syrup. By 1924 he had started selling his first own-brand product Tea. Looking for a name he took the first three letters of his supplier. Later X was born and the first shop was opened in 1929 in north London. Id what came in existence ?
  72. 72. Answer
  73. 73. Q.No. 30 What idea was concieved by the Edward Smith in 1955 during the stint at Time Group ?
  74. 74. Answer
  75. 75. Q. No. 31 Identify this Nobel Prize in Economics (1981) winner who formulated the idea of a tax on foreign exchange transactions.
  76. 76. Answer is
  77. 77. James Tobin of Tobin Tax Tobin Tax:- A means of taxing spot currency conversions, to avoid the fluctuation in the currency of a country.
  78. 78. Q.No. 32
  79. 79. Answer is
  80. 80. 1) VF own the Lee 2) Buddy Lee (Lee Cano) was an advertising mascot for Lee Jeans. The doll, a promotional item for the company from 1920 to 1962, 3) Started as H. D Lee Mercantile 4) David Lee founder
  81. 81. Q. No 33 Which Company came up with this video game which is replica of Angry Bird
  82. 82. Answer is
  83. 83. Q.No. 34 What connect all of them :- Harry Houdini, Albert Einstein, Marie Curie, Sigmund Freud, Henry Ford, Leon Trotsky, Ferdinand Foch, Gustav Stresemann, Thomas G. Masaryk and Elihu Root.
  84. 84. Answer
  85. 85. They were all the contributor for thirteenth edition of Britannica
  86. 86. Q.No. 35 This innovative marketing strategy first introduced by KLM's which name this as “Meet & Seat” and followed by Malaysia Airline “Mhbuddy”. What is this scheme is all about which has captured the attention of JetBlue, American Airlines and Delta Air Lines ?
  87. 87. Answer
  88. 88. This is "social-seating" programs which let the passenger decide who should be seated next to you by checking his/her social networking profile on Facebook/Linkedin whether u want to sit with any stockbrokers or insurance industry executives or next to a beautiful lady etc. If more than one passenger bid for that seat then one who is paying higher price will enjoy the day.
  89. 89. Q.No. 36
  90. 90. Answer
  91. 91. Chasnala mining disaster 1) The Indian Iron and Steel Company (IISCO), which owned the mine 2) Memorial 3) Kaala Pathar
  92. 92. Q.No. 37 This is the Letter Issued to Samuel Hopkins in 1790 by Secretary of State, Secretary of War and the Attorney General. What is the significance of this or what is this all about ?
  93. 93. Answer is
  94. 94. first U.S. Patent, in the making of Pot ash and Pearl ash.
  95. 95. Q.No. 38 The first use of the this strategy is attributed to the food company called the Borden Corporation in 1989. the company's board of directors demanded that an acquiring company will pay a fair value for the company's shares and that it not fire or demote any of Borden's existing managers. In case this demand is not met the, they threaten the entire team will resign in result of it.
  96. 96. Answer is
  97. 97. People Pill
  98. 98. Q.No. 39 The airline _____ _____ was founded on 24 September 1946 by American Roy C. Farrell and Australian Sydney H. de Kantzow, with each man putting up HK$1 to register the airline. Currently holds the title of the world's third largest airline, measured in terms of market capitalization. They named this airline _____ which is the ancient name given to China, derived from "Khitan", and ______ because founder speculated that they would one day fly across the largest Earth ocean. ID the Airline it is ?
  99. 99. Answer is
  100. 100. Q. No. 40 This dentist Edward X, who is running a clinic in Dobbs Ferry, Westchester County, New York, is known as ‘Painless Dr Z’. He has been running his dental practice from his home for more than 20 years and was one of the first dental offices in the country to have computerization back in 1985. Besides this what is his claim to fame or give me his Sir name ?
  101. 101. Answer is
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