About me and the current market -> how I can help you as a digital advisor and consultant in your media / digital journey. Strategy, technology and content

1. Introduction: me and what I do

2. My name is Sophie and I have been running my INDEPENDENT digital consultancy for some
time, dedicated myself to helping small to large publishers in their digital journey. Today's
readers and audiences appreciate quality content and great user experience what publishers
need to adapt keeping in mind their revenue streams and digital strategy in a cross-platform
and mobile heavy era, but with an INDEPENDENT digital expert, these publishers can easily
make big changes which so less cost compare to hiring 4-5-8 full-time employees. Content and
data is power but the right monetisation and revenue strategy are as important as maintaining
the core visitor pool and develop the brand using user acquisition tools.Social channels are
only for amplification, the real value is your domain, your own content, your way to engage with
your consumers.
Independency

3. How should the ideal digital ad strategy looks like:I during my 12 years in the digital ad industry
and working on publisher brands such as VOX Media, The Verge, The Economist and
Business Insider, I can scan and help you implement my custom made and well-considered
digital ad and technology strategy as well as programmatic and traditional ad execution. There
are many more what we together can achieve, such as a new and more efficient way of internal
business communication and processes.Digital is completely different from TV or print and you
should treat this ecosystem separate form others, using industry-specific ad execution, data
collection, reporting and other essential technologies.
Digital VS other platforms

4. - relevancy: your ad needs to be appropriate to your audience group.
- frequency: you have to find the right time and sequence of the ads.
- user experience: always keep in mind the ad density and choose the formats wisely.
- data protection: as you are dealing user PII you have to be sure you treat them with maximum
security - > In EU all entities need to be GDPR compliant.
- multiple revenue models: you should look beyond digital ad revenue and use all your
potentials.
- engage with your audience: create interactive, multi-touchpoint adverts and pages and
analyse them. Use compelling stories for driving your audience to the last click action.
- adaption: be flexible and endeavour the customisation. Use only some ads but use the best-
fit ones for your page and device layouts.
Ways to the success

5. key1: Programmatic and traditional content monetisation WEB and APP - display, video, native
key2: Helping startups setting their tools ready and boost their ad revenue by closing the right
ad tech partner
key3: Data strategy and partnership
key4: Subscription and premium content strategy
key5: Branded content strategy
key6: product and business development
key7: reporting and analysis process plan and implementation
+ premium package:Personal adops and tech integration project planning and execution.
Online or classroom training on different ad-servers and platforms.
Minimum collaboration time is 1 year but signing up for the premium package gives you free bi-
weekly and monthly and Q consultation (1 hr each)
Sophie's key program