Take your brand to new heights - www.pantoo.com

1. Headquarters:634CommonwealthAve.Suite211Newton,MA02459//www.pantoo.com
DigitalMarketingAgency

2. Aboutthe
Company
Boston-baseddigitalmarketingagency
comprisedofprofessionaldesigners,
developers,contentwritersand
experiencedmarketingspecialists.
WWestartedasaweb-designstudioand
since,havedevelopedasetofdigital
serviceshelpingbusinessesand
entrepreneursbuildauthenticonline
identityfortheirbrands.
EverypEveryprojectiscreatedwithaunique
strategyanddesigntobreakthroughthe
clutter.
BestAgencyasfeaturedin:

3. Services

4. Web&Application
Development
ResponsiveWebsites // E-CommerceSolutions // WebApplications
UserExperience+UserInterfaceDesign // ContentManagementSystems
___________
Frommobilewebsitestoonlinestores,we
designfunctionalproductsforalldevices
andhelpyoureachsalesgoalswith
solutionsthatwork

5. Digital
Advertising
PPCCampaigns // ContextualAdvertising // Programmatic // Analytics
GEOFencing // RealTimeBidding
___________
Ourbrandshaveadefinedabehaviorin
thedigitalspacethatkeepacommon
languageacrossplatformsanddevices.
AdvertisingtodayisaboutcAdvertisingtodayisaboutcreatingand
shapingtheconversationratherthan
interrupting.We’reupforthechallenge!

6. SocialMedia
Marketing
SocialMediaAdvertising // ContentProduction // CommunityManagement
CommunicationStrategy // Analytics&Moderation // BrandLoyalty
___________
Creatingbondsandplaceswherepeople
cangotomakeinformedpurchase
decisions

7. Web&Search
Optimization
Local-NationalSEO // SearchRetargeting // LinkBuilding // CompetitionAssesement
ContentOptimization // KeywordImplementation // ContentProduction
___________
Increasethequantityandqualityoftraffic
toyourwebsitethroughorganicsearch
results.55% ofpeoplesearchthewebto
firstlearntheproducttheypurchase*
*ConsumerBarometerwithGoogle

8. Partners+Expertise

9. X-RayDetectors&Electronics
TheFirstArmenianWeeklyintheUSSince1932
MirrorSpectator_
COMMUNICATIONSGROUP

10. EcommerceRetail // Legal // Education // Hospitality // AerospaceElectronics
Cosmetic // Non-profit // Entertainment // Health&Fitness // Food&Beverages
FMCG // Automotive // Fashion // Telecommunication // FastFood
Areasof
Expertise

11. CaseStudies
Ourprideincraftsmanshipdrivesustocreatecarefully-considered
designsthatarebuilttobeflexible,accessibleandbulletproof.
Here’salookbehindthescenesatsomeofourgreatesthits.

12. Challenge:AmptekElectronicswasexcitedto
launchtheirnewwebsite.However,thenewsitewas
plaguedbyahostoftechnicalerrors.Theywere
frequentlylackingback-endspeed,leadgeneration
wasnotgreat,metadatawasnotproperlyplanned,
andpagescontainedconflictingornonexistenttags.
Withamergeronthehorizon,thePantooteamwason
thecase.
Amptekisahightechnologycompanyandarecognizedworldleaderinthedesignand
manufactureofstate-of-the-artnuclearinstrumentationforthesatellite,x-rayand
gammaraydetection,laboratory,analyticalandportableinstrumentationindustries.
Amptek,Inc.
___________
CASESTUDY

13. 258,784
120.5%
Pageviews
Strategy&Tactics
UI/UX
VisualDesign
Mobile
Development
Migration
SecuritySecurity
SearchEngineOptimization
103,702
89.7%
Sessions
00:02:51
8.4%
Avg.SessionDuration
Results
Achieved
___________
Wecollaboratedtoimproveback-endprocess,improvedwebsearchresultsandstrengthened
webnavigationformobiledevices.Anastounding120% improvementwastriggeredin
pageviewsover6months.Thewebsitesawa51% increaseinleadgenerationyearoveryear,
30% ofwhichwasachievedorganically.

15. Challenge:In2015crisiswasaccrued,
especiallyinthe4thquarter.Passengerturnover
recessionhasreachedabout20%.Thegrand
taskwastocreatebreakthroughcommunication
onFacebookbycreatingandapplyingaglobal
strategy,ultimatelycompetingwithkeyplayers.
AeroflotisRussia’snationalcarrierandlargestAirline.Foundedin1923,itisamongthe
world’soldestairlinesandoneofRussia’smostrecognisedbrands.Theyoperatethe
largestCentreofFlightControlinEasternEurope.
AeroflotAirlines
CASESTUDY
___________

16. 15min
ResponseRate
Strategy&Tactics
Globalbrandpositioningstrategyfor
Facebook
Raisebrandrecognition
Standapartfrommajorcompetitors
Raiseengagementoftargetaudience
Showadvantagesoflong-haulflightsShowadvantagesoflong-haulflights
Acquireandmaintainexcellentgreen
badgeresponsiveness
Communitymoderation
Daily,monthlyandquarterlyreports
Markettrendsandinsights
131,588
256.5%100%
PageLikes
2.078%
x50
EngagementRate
Results
Achieved
___________
Bygeneratingandpostingcontentregularly,wewereabletoincreasepageactivityand
engagementratefrom0.0416% to2.078%.Everydaymoderationhasimprovedbrand
perceptionandimagefromnon-responsiveandindifferenttocustomers’complaints.Thishas
resultedinmoreefficientcustomerserviceoutreach.

17. 36,909
Oct-16 Nov-16 Dec-16 Jan-16 Feb-16 Mar-16
37,622
51,270
51,678
105,660
131,588
PageLikeAcquisition

18. FirstEnglish-languageArmenianweeklynewspaperpublishedintheUSAsince1932.From
itsinceptionandcontinuingforeightdecades,theMirror-Spectatorhasadheredtohigh
journalisticstandards,providingreliableinformationtotheArmeniancommunitiesall
overtheworld.
Challenge:TheArmenianMirror-Spectator
neededapartnertodesignanddevelopa
responsivesitethatwillallowthemgeneratemore
incomethroughads,smoothenpublishingprocess
withaleanback-endfunctionality,attractivefornew
youngreadersandoptimizedforsearchengines.
TheMirror-Spectator
CASESTUDY
___________

19. Strategy&Tactics
Conductedsurvey
Improvedinternalpublishingprocess
Onlineadvertisementplatform
Contentandmetadataoptimization
Communitycalendarplatform
MultimediacapabilitiesMultimediacapabilities
Multi-editormanagingsystem
Customsearchcapabilityandarchive
Searchengineandmobileoptimized
Results
Achieved
___________
Throughafocusedsurvey,wewereabletounderstandandidentifykeypointsandfeaturesto
useforthenewsite,henceaccomodatingbusiness’expansionplan.Newlydevelopedwebsite
wasbuiltonacustomWordpressCMSplatform,enablingpublisherstoflawleslyeditdynamic
contentinthenewspaper.

21. ThankYou!
Headquarters:634CommonwealthAve.Suite211Newton,MA02459//www.pantoo.com
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