One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to: Track all cross-channel traffic Attribute traffic to different campaigns Understand the impact of A/B testing See what elements of your campaign are producing the greatest ROI And more… If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view. This is the slide deck that goes along with the webinar.

2. Email Marketing for Teams
Teams and agencies use Pinpointe to produce better
email campaigns quickly and at a larger scale
BROUGHT TO YOU BY:
Pinpointe On-Demand, Inc.
MODERATOR:
Eryn Branham
Pinpointe On-Demand, Inc.
ebranham@pinpointe.com
623.975.3335

3. ▪ Design mobile friendly campaigns in minutes
▪ Designed for high volume sending
▪ Better Results: Advanced segments + behavioral targeting
Email Marketing for Teams:
In-Depth Analytics
Track meaningful
ROI
WHY
PINPOINTE?
Collaborative EMAIL
MARKETING where
teams can CREATE,
DEVELOP, SEND and
SUCCESSFULLY
TRACK email
marketing ROI
Create Teams
Up to 500 Dedicated
‘Teams’
Campaigns
Easy to use
Drag-N-Drop Builder
Support
Free Onboarding +
Dedicated Account Manager

4. Providing advanced sending options to
improve results.
TESTING +
REPORTING
▪ Predictive sending
▪ Auto-add utm_tracking
for easy reporting in
google analytics
▪ Drill-down reporting
▪ Other tools
▪ Split tests
▪ Auto-batch - Test send
time batches
▪ Compare campaign
details

5. A few of Our Customers:
INDUSTRIES
WE SERVE
• Agencies
• Franchises
• Real-Estate Teams
• Partner Networks
• Multi-Office
• Publishing
• Digital Media
• Technology
• Salesforce Marketing
Cloud

6. https://landing.pinpointe.com/schedule-live-demo/
SCHEDULE A
PERSONAL DEMO

7. FOR TODAY’S ATTENDEES
FREE
1 MONTH OF PINPOINTE
EMAIL MARKETING
• Monthly subscription - up to
100k/mo
• $550 value
• https://bit.ly/2I7RfCz
• Use coupon code PPTWEBNR in
your shopping cart

8. Dan McGaw
CEO
UTM.io and Effin Amazing
▪ Award-winning entrepreneur and
speaker
▪ Coined one of the original growth
hackers, he has led the teams at
Kissmetrics.com and
CodeSchool.com
▪ United States Ambassador of
Entrepreneurship by the United
States State Department
FEATURED SPEAKER

9. @DanielMcgaw
@EffinAmazing

10. How to Effectively Track
Your Marketing Campaigns
& Prove ROI

11. 1 Why tracking ROI on the internet sucks
What is the secret tracking rule
How do I break it down into tracking I can understand
Where can I make these tricks
TABLE OF CONTENTS
2 The one tracking trick to rule them all
How to track the ROI of content marketing and the promotion of it
How to track the ROI of email
Understanding your Lifetime Value and its impact on ROI
3 Examples to get you started

12. Why tracking on the
internet sucks11

13. ROI IS SUPPOSED TO BE MONEY EARNED MINUS MONEY INVESTED
$300K $100K
$100K
2A 200%
Return on
Investment

14. GETTING TO THIS NUMBER USED BE SIMPLE

15. NOWADAYS THERE IS SO MANY DIFFERENT CHANNELS

16. WHAT IS EVEN WORSE IS THERE ARE TOO MANY TOOLS TO TRACK THEM

17. HOPEFULLY YOU ALL HAVE GOOGLE ANALYTICS

18. EVEN WITH THESE HURDLES YOU NEED TO KNOW THE ROI OF
BLOG
MANAGEMENT

19. SOCIAL
CAMPAIGN
EVEN WITH THESE HURDLES YOU NEED TO KNOW THE ROI OF

20. EMAIL
MARKETING
EVEN WITH THESE HURDLES YOU NEED TO KNOW THE ROI OF

21. PAY
PER CLICK
EVEN WITH THESE HURDLES YOU NEED TO KNOW THE ROI OF

22. The one tracking
trick that rules all!22

23. ALL CHANNELS AND ANALYTICS TOOLS WORK WITH . . .
UTMs

24. DEFINITION
A UTM (Urchin Tracking Module) is a group of tags appended to the
end of a URL. When these tags are appended, it allows you track the
specifics of your source.
EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
WHAT IS A UTM?

25. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

26. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

27. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

28. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

29. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

30. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

31. EXAMPLE
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm
_content=kissmetrics&utm_term=segmentation
LET’S BREAK IT DOWN
Website URL: http://effinamazing.com
Campaign Source: google
Campaign Medium: cpc
Campaign Name: product
Campaign Content: kissmetrics
Campaign Term: segmentation
WHAT IS A UTM?

32. ?utm_source=google
This is the referrer of the traffic to your page. This is normally the
website, platform or tool you posted your link on.
EXAMPLES
google
facebook
twitter
mailchimp
outbrain
reddit
CAMPAIGN SOURCE

33. ?utm_medium=cpc
This is the marketing medium that referred the traffic. Unlike the
source, it tracks the type of traffic.
cpc
banner-ad
email
post
tweet
article-link
CAMPAIGN MEDIUM
EXAMPLES

34. ?utm_campaign=product
This acts as the identifier for a specific campaign, product or offering
that you’re driving traffic to.
spring-sale
social10152015
product
your promo code (25off)
CAMPAIGN NAME
EXAMPLES

35. content-a
content-b
display-ad-350
display-ad-740
Optional
CAMPAIGN CONTENT
EXAMPLES
?utm_content=kissmetrics
This is an optional part of a UTM, but allows you to easily differentiate
between ads on the same channel. Good for A/B testing ad copy.

36. CAMPAIGN TERM
Your Key Word {keyword}
buy-now
EXAMPLES
?utm_term=segmentation
This is also an optional part of a UTM, but allows you to easily
differentiate between different ad keywords.

37. Just Google “UTM Builder” to find Google’s UTM Builder
MAKE YOUR UTM WITH GOOGLE

38. MAKE YOUR UTM WITH GSHEETS
Keep a log of all your UTMs

39. SPREADSHEETS ARE MESSY, USE OUR FREE CHROME EXTENSION

40. Becomes
bit.ly/1ZPFwbh
This
http://effinamazing.com/?
utm_source=google&utm_medium=cpc&utm_campaign=product&utm_conte
nt=kissmetrics&utm_term=segmentation
SHORTEN LINKS

41. If you are not measuring it, what
is the point in even doing it?
TWEET OF THE DAY
@danmcgaw

42. FIND CAMPAIGN INFO IN GOOGLE ANALYTICS

43. CONNECT UTM FROM THE CAMPAIGNS BACK TO REVENUE

44. Examples to get
you started33

45. CONTENT MARKETING EXAMPLE
BLOG
MANAGEMENT

46. RESEARCH + WRITING + PROMOTION = TIME

47. I TRACKED MY TIME TO MAKE THIS WEBINAR

48. I TRACKED MY TIME TO MAKE THIS WEBINAR

49. http://effinamazing.com/?
utm_source=pinpointe&
utm_medium=webinar&
utm_campaign=utm-tool&
utm_content=roi-and-utm
IT ALL COMES BACK TO USING UTMS ON ALL OF IT!

50. TAKE THE MONEY MADE AND SUBTRACT THE MONEY SPENT
$300K $100K
$100K
2A 200%
Return on
Investment

51. CONNECT UTM FROM THE CAMPAIGNS BACK TO REVENUE

52. EMAIL MARKETING EXAMPLE
EMAIL
MARKETING

53. WHAT UTMS WOULD I USE FOR EMAIL?

54. UTM Example
http://taskrabbit.com/?
utm_source=pinpointe&
utm_medium=email&
utm_campaign=summer-savings&
utm_content=find-help
WHAT UTMS WOULD I USE FOR EMAIL?

55. HOW PINPOINTE MAKES THIS SUPER EASY

56. LOG INTO YOUR KISSMETRICS ACCOUNT
Track your UTMs in the funnel for deeper analysis

57. UTMS ARE AUTOMATICALLY READ BY MOST WEB ANALYTICS TOOLS
They appear exactly the same and are case sensitive

58. PAY PER CLICK EXAMPLE
PAY
PER CLICK

59. UTM Example
http://gnc.com/?
utm_source=adwords&
utm_medium=ppc&
utm_campaign=summer-savings&
utm_term={keyword}
USE THE ADWORDS DYNAMIC UTM VARIABLES

60. TRACK ROI OF YOUR PAID ACQUISITION

61. ALL CHANNELS AND ANALYTICS TOOLS WORK WITH . . .
UTMs

62. DAN MCGAW
CEO, UTM.io and Effin Amazing
@DanielMcgaw / Dan@utm.io
Questions?
START FOR FREE AT UTM.IO TODAY.

63. 10
WE THANK YOU
We appreciate you taking the
time to watch this today!

64. SEE US IN ACTION
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