SlideShare a Scribd company logo
1 of 35
Performing sales activates ‘100% manually’
is bleeding businesses alive.
But where to start?
B2B Strategy that works for us:
Low Effort High Effort
Short Term Impact LinkedIn (30%) Out-Email (40%)
Long Term Impact CRM Ads (20%) Inbound (10%)
If you have no time for generating
prospecting leads
Sales Navigator - $80/month
MeetAlfred - $49/month
Message Sequence - Free
Use the scraped data to find email ids
Questions?
Slide 12/34
Email Outreach
OUR
NUMBERS
(3% SPRAY & PRAY)
100
35
10
3
100 EMAILS SENT
35% OPEN
10% REPLY
3% LEADS
Targeting CHROs of
1000cr+ companies
Sequence
We follow
Email 1:
Max 5 line email.
Email 2:
Are you the right person?
Email 3 to Email 12:
Experiment
Please, Do
not!
Questions?
Slide 18/34
Lazy people
Personalization
in 30 seconds
100
10
Ctrl C & V
First lines
Congrats on working with ‘Big Client A’ & ‘Big
Client B’
Full on
Personalization
100
10
First para bridge
Full custom
You audit whatever you can from outside.
Then suggest unique ideas to them based on
their situation
I see you provide ‘Service X’ and ‘Service Y’ to
enterprises like ‘Client A’ & ‘Client B’, and we can
help to generate more leads for enterprises like
we helped another B2B company get……
I went through your LinkedIn profile - Amazed to see that
you have received recommendations from your colleagues
about your excellent work
Illusion of personalization –Secret 1
Questions?
Slide 22/34
Spam check: Gmass.co/inbox
1. Make sure to setup Gsuite on
a new domain to protect main
domain
2. Setup DKIM, SPF, DMARC
3. Mimic real user activity
How to cheat
Google Spam
folders
100
10
Level 1
Level 2
Email to your own email ids and then REPLY from
to those emails.
Signup on social media websites & newsletters
with your new email id
Level 3 Unspam : Secret 2
1. (Use Zapier) Setup Google form that an trigger an
automatic email from your outreach email with
outreach content
2. Post a job on Rapidworkers.
For 10cents, people will fill your google form and reply
to the email that they receive, making the spam filter
believe your email are important
100$/month on VA
39$/m Mailshake – Email auto software
$4/month - Gmail business suite
Last Questions?
Slide 27/34
Target ONLY you clients via FB & Google Ads
Cheap Advertising on FB & Google via Adroll
Expand your audience (only if necessary)
Top 3 Lead
Management
Tips
100
39
5
Be a salesperson not order taker
Manage CRM Really - Contact
F2F > Phone > Whatsapp > Email
B2B Strategy that works for us:
Low Effort High Effort
Short Term Impact LinkedIn (30%)
10K/month
Out-Email (40%)
15K/month
Long Term Impact CRM Ads (20%)
15K/month
Inbound (10%)
Your World - Our Target Market
150,000
300 Closures
Revenue
1500 Deals
4500 Leads
3 %
25 %
40 %
Presentation Title

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Scaling & automating b2 b leadgen & marketing from newbie to billion $ enterprise

Editor's Notes

  1. You will never have an empty sales pipeline Compress everything I learnt 34 slides
  2. I am lazy, love day dreaming. mostly shoestring budget. That doesn’t get work done.
  3. LinkedIn is easy – No DB, No outreach setup, No spam but UI is not conducive to long sales message
  4. My Story – I came from Chandigarh 5 year back, No job, No friends , No network.
  5. Sales Navigator – Bribing meet Alfred – Hiring a part time employee
  6. Max leads- 2500
  7. My ex told, my messages are sleezy and I am trying to too hard. 7-linked-outreach-frameworks-that-generate-results by jake
  8. How many of you feel, you don’t use LinkedIn to it’s potential
  9. Database ready for the big things
  10. I heard that email is highest ROI- But I was stupid.. Now, I realize, the potential Lead quality- Messenger White or not Good looking or not
  11. My first year, I only sent emails to 1500 prospects 500 email –> 1 client GST on every email
  12. Only Reply rate varies These are not mass emails
  13. My email sequence
  14. Even Small things like signature matters.
  15. We will do in depth
  16. This important because 2020 30Rs/custom line After two slide, I will give you a secret
  17. Take a pic Skip this
  18. Lazy employee story
  19. Talked about DB Email Content benchmarks personalization tricks Emails need to be read - Technical
  20. Last thing on email marketing
  21. Delegate all this for cheap
  22. Talk to mailshake
  23. VAs are addictive
  24. Easy part
  25. Clients bought my services Call in morning, everyone in conference room A. Do the same for him B. He wanted to stop seeing my Ad
  26. Problem you should have is making to total addressable market bigger
  27. Website > Resources > Youtube > LinkedIn Get free guide, go through first time mistakes