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Strategic Marketing in a Recession


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Social Media is a great tool for marketers, and what else should you be using in our current recession? What else should you be looking at besides Facebook, Twitter, and Linkedin?

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Strategic Marketing in a Recession

  1. 1. Strategic Marketing in a Recession <ul><li>John Zimmerman, CEO </li></ul><ul><li> March 2010 </li></ul>
  2. 2. Who is…
  3. 3. Recession
  4. 4. Today’s Agenda <ul><li>Search Engine Traffic </li></ul><ul><li>Internet Publishing </li></ul><ul><li>Television Shows </li></ul><ul><li>Online Promotion </li></ul><ul><li>Blogs </li></ul><ul><li>Social Media Discussions </li></ul>
  5. 5. Top Search Engines <ul><li>Google – 65% </li></ul><ul><li>Yahoo – 16% </li></ul><ul><li>Bing – 11% </li></ul><ul><li>AOL – 3% </li></ul><ul><li>Ask – 2% </li></ul><ul><li>Other – 3% </li></ul>
  6. 6. Google Results <ul><li>• Sponsored Results </li></ul><ul><li>= advertising </li></ul><ul><li>• Organic Results </li></ul><ul><li>= natural </li></ul>
  7. 7. Google Secrets <ul><li>Top results are all about web site relevance. </li></ul>
  8. 8. <ul><li>25% of SEO is on your site </li></ul><ul><ul><li>Page Titles </li></ul></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Meta Data </li></ul></ul><ul><li>75% is on other sites </li></ul><ul><ul><li>Links from any site </li></ul></ul><ul><ul><li>Links from ‘relevant’ sites </li></ul></ul>
  9. 9. Write 5 keyword phrases <ul><li>Tips: Product/Service, Location, Target Market or Niche. </li></ul><ul><li>Take 3 minutes to do this. </li></ul><ul><li>Get an analysis </li></ul>
  10. 10. Get an Analysis <ul><li>Get an Search Engine Analysis </li></ul><ul><li>Cost? Free. </li></ul><ul><li>Email [email_address] </li></ul>
  11. 11. Publishing Online <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Presentations </li></ul><ul><li>eBooks </li></ul><ul><li>Press Releases </li></ul>
  12. 12. Publishing Sites <ul><li>Facebook, Twitter, Linked-In, YouTube </li></ul><ul><li>Google Groups </li></ul><ul><li>Slideshare </li></ul><ul><li>Squidoo </li></ul><ul><li>flickr </li></ul><ul><li>yelp </li></ul>
  13. 13. Television Shows <ul><li> </li></ul><ul><li>iTunes </li></ul>
  14. 14. Online promotion <ul><li>Facebook, Twitter , Linkedin </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul>
  15. 15. Blogs <ul><li>3 of the top social media sites are blogs </li></ul><ul><li>Blogger (250M+ visits ) </li></ul><ul><li>WordPress (125M+) </li></ul><ul><li>LiveSpaces (100M+) </li></ul><ul><li>Get a custom blog </li></ul><ul><li>Use RSS, User Comments, Branding, Relationship </li></ul>
  16. 16. Social Media Discussion <ul><li>Linked-In </li></ul><ul><li>Yahoo Answers </li></ul><ul><li>Facebook… </li></ul><ul><li>Yelp </li></ul>
  17. 17. Common Mistakes <ul><li>Too many campaigns at once </li></ul><ul><li>Not enough knowledge </li></ul><ul><li>Spread too thin on staff </li></ul>
  18. 18. Budgets, Time, & Resources <ul><li>Is it Free? </li></ul><ul><li>How many hours/wk? </li></ul><ul><li>Who should manage my campaigns? </li></ul>
  19. 19. Learn These Things <ul><li>- Defining your Recession Marketing Strategy - Setup the programs and web sites - In-depth Marketing Strategies - Essential Applications for Marketing - Lead Generation - Twitter, YouTube & Facebook Integration - Games to drive Business - Marketing Events - Tracking Results for Analytics </li></ul>
  20. 20. eRocketFuel Training <ul><ul><li>Facebook Boot Camp </li></ul></ul><ul><ul><ul><li>Every Month 2 hour training webinar 11am-1pm Central Standard Time Price - $199 </li></ul></ul></ul>
  21. 21. Over 10,000 Students <ul><ul><li>I found the webinar to be very beneficial as well as it kept my interest the entire... Jackie, VNSA </li></ul></ul><ul><ul><li>FINALLY, a Webinar where I actually learned something! I have signed up for countless Webinars, and in the end, I’m always left feeling disappointed... I learned a lot during this webinar and most definitely plan on attending another event of yours in the future. Karen, ISPA </li></ul></ul><ul><ul><li>The webinar was very informative. I knew nothing about twitter. I have a better understanding and can see how my company could benefit for our special events. Thanks for giving us great information … Tina, APA </li></ul></ul>
  22. 22. Thank You <ul><ul><li>Other Training </li></ul></ul><ul><ul><li>Free Weekly Webinars </li></ul></ul><ul><ul><li>Custom On-Site, Webinars, Conferences… </li></ul></ul><ul><ul><li> </li></ul></ul>