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Company Overview &
Update
Q3 2017
For data like this on 2000+ B2B SaaS Companies
visit GetLatka.com
THE CRAZY SIMPLE WAY
T...
Company Overview &
Update
Q3 2017
For data like this on 2000+ B2B SaaS Companies
visit GetLatka.com
EXECUTIVE SUMMARY
PromoRepublic Provides Software as a Service
in a Rapidly Growing Content Automation Niche for SMBs
The ...
We are building the globally leading
SaaS + Marketplace for SMBs
in the Social Media Content niche
BIG VISION
STAGE 1 Buil...
Jane
@promo_republic
Jane
free
@promo_republic
SMB Owner, who
decided to do Content
Marketing on Social
Does not have
know...
@promo_republic
”Photostock” of 100,000+ Ready Made Posts and
Images with Smart Search Technology
@promo_republic
All Templates are Customizable
With Easy to Use Graphics Editor
@promo_republic
Social Posting on Autopilot
with AI-based Content Recommendation
Monthly subscription model
with 14 days free trial
Starting
USD 9/month
Social Content
Autopilot
DIY
Individual
Starting
U...
$ 240,000
Jan
ARR TRACTION
after relocation to the US
July
$ 130,000
March
$ 175,000
Partnerships launched
Partnerships agreed, execution in
progress progress
PARTNERSHIPS
Inside
Promotions
Paid Ads
Content
marketing
Affiliates (10)
Organic
Paid Ads
Content
Marketing
Affiliates (100)
+
Ambassa...
USD 9,000,000,000
30M SMBs in USA only
60M in English-speaking countries and 600M globally
USD 300
SMB average monthly
bud...
SMB DIFM Solution
(All-in-one)
Vertical
(Industry Specific)
Horizontal
(Industry Agnostic)
SMB DIY Tools
(SMM, Web, Ecomme...
Mike
CTO
Max
CEO
Val
COO
Serial	entrepreneur. 8	
years	in	digital	marketing
and	management.
Managed	local	search	
company	...
Sampo Parkkinen
Go-to-market	US Business	Modeling
David	Lottenbach Tiit	Paananen
Operations
General	Partner
Land	in	Chicag...
7,000+ Paying Customers
70,000+ Registered Users
85,000+ Connected Social Profiles
3,000,000+ Stunning Posts Created
$ 240...
1. May-June 2015. Startup Sauna Accelerator (among best teams)
2. July-Dec 2015. Initial traction in Europe, revenues $10k...
Open for US-Based or connected
Seed Stage VC or Angel
550k
Closed. 3 US-Based Business Angels
and 3 EU-Based VCs
FUNDING N...
REVENUE GROWTH PROJECTIONS
10 14 19 22 25 27 28 30 31 32 33 34 35 36 37 38 38
5
6
13 12 10 9 6 6 6 6 6 6 6 6 6 6 6
7 10 13...
NET BURN RATE PROJECTIONS
21 30 45
78
57 61 65 71 77 84 91 98 105 112 119
167
135
-62 -60 -54
-35
-56 -55 -58
-50 -45 -44
...
CASH FLOW PROJECTIONS
21 30 45
78 57 61 65 71 77 84 91 98 105 112 119
167
135
-84 -90 -100 -113 -113 -116 -123 -121 -123 -...
max@promorepublic.com
THE CRAZY SIMPLE WAY
TO GROW YOUR SMALL BUSINESS WITH
SOCIAL MEDIA PROMOTION
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PromoRepublic Pitch Deck

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PromoRepublic revenue, customer count, investor pitch deck.

Published in: Business

PromoRepublic Pitch Deck

  1. 1. Company Overview & Update Q3 2017 For data like this on 2000+ B2B SaaS Companies visit GetLatka.com THE CRAZY SIMPLE WAY TO GROW YOUR SMALL BUSINESS WITH SOCIAL MEDIA PROMOTION “WIX for a small business’s social presence”, TechCrunch
  2. 2. Company Overview & Update Q3 2017 For data like this on 2000+ B2B SaaS Companies visit GetLatka.com
  3. 3. EXECUTIVE SUMMARY PromoRepublic Provides Software as a Service in a Rapidly Growing Content Automation Niche for SMBs The Company Opportunities Market Size Recent Funding Founded by serial entrepreneurs with 25 years of combined domain expertise $240,000 ARR in June 2017 Estimated ARR Dec 2017 $1,000,000 Dec 2018 $2,000,000 Partner sales pipeline is $600,000 We tackle the problem of 30 millions of SMBs in the US who want to grow business with content marketing on social networks, but do not have time and knowledge for that. DIFM market disruption with AI. 5 times more cost effective than DIFM Company, Virtual Assistant or SMB Agency. PromoRepublic saves costs and drives revenue for small business owners. 60 millions of SMBs in English-speaking countries only, with USD 300/month marketing SaaS budgets. Market size - USD18bln Raised $1,200,000 Seed Round at the end of 2016 for R&D. Seed Round II Open - $500k from Angel or VC based in the Bay Area or with a good network there. Round will be closed in Dec 2017
  4. 4. We are building the globally leading SaaS + Marketplace for SMBs in the Social Media Content niche BIG VISION STAGE 1 Building SaaS WIX for SOCIAL NETWORKS 2016 / 2017 Forming User Base 10,000 SMBs STAGE 2 Building Marketplace ”PHOTOSTOCK” of READY MADE POSTS 2018 / 2019 Forming Content Creators Base 5,000 Content Creators
  5. 5. Jane @promo_republic Jane free @promo_republic SMB Owner, who decided to do Content Marketing on Social Does not have knowledge. Can’t afford in-house marketer or agency Committed monthly budget of $100 and 2-3 hours of time.
  6. 6. @promo_republic ”Photostock” of 100,000+ Ready Made Posts and Images with Smart Search Technology
  7. 7. @promo_republic All Templates are Customizable With Easy to Use Graphics Editor
  8. 8. @promo_republic Social Posting on Autopilot with AI-based Content Recommendation
  9. 9. Monthly subscription model with 14 days free trial Starting USD 9/month Social Content Autopilot DIY Individual Starting USD 49/month DIY Team USD 179/month
  10. 10. $ 240,000 Jan ARR TRACTION after relocation to the US July $ 130,000 March $ 175,000
  11. 11. Partnerships launched Partnerships agreed, execution in progress progress PARTNERSHIPS
  12. 12. Inside Promotions Paid Ads Content marketing Affiliates (10) Organic Paid Ads Content Marketing Affiliates (100) + Ambassadors Organic (+50%) Partnerships (Hootsuite, WIX) Facebook Page Analyzer as Lead Magnet Inside Sales Webinars (2 per week) Inside Promotions Webinars (1 per week) CHANNELS Jan 2017 Jul 2017
  13. 13. USD 9,000,000,000 30M SMBs in USA only 60M in English-speaking countries and 600M globally USD 300 SMB average monthly budget for marketing SaaS Marketing SaaS enjoys 40% annual growth MARKET OPPORTUNITY chiefmartec.com chiefmartec.com
  14. 14. SMB DIFM Solution (All-in-one) Vertical (Industry Specific) Horizontal (Industry Agnostic) SMB DIY Tools (SMM, Web, Ecommerce, Email, CRM) PromoRepublic is disrupting DO-IT-FOR- ME market with the help of Content Autopilot (AI based content suggestion tech and automation)
  15. 15. Mike CTO Max CEO Val COO Serial entrepreneur. 8 years in digital marketing and management. Managed local search company 10 years in business development, sales and marketing. Founder of social media marketing agency. Created Niche Social Network 7 years of experience in development in senior positions. Expertise in social networks integrations CO-FOUNDERS SERIAL ENTREPRENEURS – 25 YEARS DOMAIN EXPERTISE CO-FOUNDERS WENT THROUGHT 2 PIVOTS and 2 LEADING ACCELERATORS IN EU
  16. 16. Sampo Parkkinen Go-to-market US Business Modeling David Lottenbach Tiit Paananen Operations General Partner Land in Chicago Finland CEO of Strategy Advisory Business Model Guru Switzerland Former Skype GM Quality Engineering, Pipedrive Estonia Semyon Dukach Investor Relations Managing Director of Techstars Boston USA ROCKSTAR ADVISORS AND INVESTORS LAND IN CHICAGO Bearsons Consult
  17. 17. 7,000+ Paying Customers 70,000+ Registered Users 85,000+ Connected Social Profiles 3,000,000+ Stunning Posts Created $ 240,000 Annual Revenue Run Rate 75% Margins TRACTION
  18. 18. 1. May-June 2015. Startup Sauna Accelerator (among best teams) 2. July-Dec 2015. Initial traction in Europe, revenues $10k/month 3. October 2015. Relocated to Finland. Raised 200k 4. Jan – Jul 2016. Pivoted. Created MVP for US Market 5. Aug – dec 2016. Initial traction in US, reached $10k/month in US 6. Dec 2016. Closed seed round 550k, public funding approved 7. Feb 2017. Biz-dev office at www.cosellingspace.com in SF. Start growing to 1mARR to reach A-round maturity in Q4 2018 8. Jun 2017. 20k MRR. Hootsuite, Weebly Partnership Launch. WIX partnership started. 9. Aug 2017. Looking for Investor who will help us grow faster. FACTS
  19. 19. Open for US-Based or connected Seed Stage VC or Angel 550k Closed. 3 US-Based Business Angels and 3 EU-Based VCs FUNDING NEEDED SEED ROUND $2.8m ($ 550k open) 450k PRIVATE INVESTMENT $1m COMMITED PUBLIC FUNDING FROM TEKES.fi $1.8m Approved Committed, will be received in tranches during 2017/2018 800k YIC 500k R&D 500k
  20. 20. REVENUE GROWTH PROJECTIONS 10 14 19 22 25 27 28 30 31 32 33 34 35 36 37 38 38 5 6 13 12 10 9 6 6 6 6 6 6 6 6 6 6 6 7 10 13 16 18 21 24 27 30 33 36 39 42 45 6 7 9 10 12 15 18 20 24 27 31 34 38 42 27 0 40 0 20 40 60 80 100 120 140 160 180 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 US DIY Partnerships Autopilot Agencies/Franchisors US Autopilot APPSUMO Total Revenue
  21. 21. NET BURN RATE PROJECTIONS 21 30 45 78 57 61 65 71 77 84 91 98 105 112 119 167 135 -62 -60 -54 -35 -56 -55 -58 -50 -45 -44 -35 -30 -30 -17 -13 28 0 -150 -100 -50 0 50 100 150 200 250 300 Revenue Net Burn rate
  22. 22. CASH FLOW PROJECTIONS 21 30 45 78 57 61 65 71 77 84 91 98 105 112 119 167 135 -84 -90 -100 -113 -113 -116 -123 -121 -123 -128 -126 -127 -135 -129 -132 -139 -134 -200 -100 0 100 200 300 400 500 Revenue Investments Costs Cash at the end
  23. 23. max@promorepublic.com THE CRAZY SIMPLE WAY TO GROW YOUR SMALL BUSINESS WITH SOCIAL MEDIA PROMOTION

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