The document discusses 5 essential types of videos businesses need to grow: 1) How-to videos that build authority, 2) FAQ videos that drive more sales, 3) Videos about products and services that improve SEO, 4) Videos explaining who a business is best fit for to improve conversions, and 5) Bio videos in emails to generate more traffic. It also provides tips for creating effective videos, such as making them valuable, entertaining, and participatory rather than boring. Videos should answer questions people have and showcase the human side of a business.

1. 5 ESSENTIAL TYPES OF VIDEOS
YOUR BUSINESS NEEDS TO GROW
PRESENTED BY ANTOINE DUPONT
WEBINAR

2. Enterprise Email Marketing
for customers who have outgrown
their current email marketing provider
BROUGHT TO YOU BY:
Pinpointe On-Demand, Inc.
MODERATOR:
Eryn Branham
Pinpointe On-Demand, Inc.
ebranham@pinpointe.com
623.975.3335

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▪ Designed for high volume sending
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4. A few of Our Customers:
INDUSTRIES
WE SERVE
• Agencies
• Consumer Products
• Distribution
• Education / University
• Entertainment
• Finance
• Gaming
• Government
• Technology
• Media / Publishing
• Manufacturing
• And More…

5. FREE DEMO
http://email-marketing.pinpointe.com/schedule-your-demo

6. ANTOINE DUPONT
CEO, Speaker, Strategist
Katapult Marketing
P 561-272-8567
M 561-441-5478
www.antoinedupont.com
www.katapult.marketing
antoine@katapult.biz
Skype: adupont65 |
▪ Originally from Paris, France
In the USA since 1989
▪ Internet Marketing Strategist
▪ Content Marketing Practitioner
▪ Public Speaker
FEATURED SPEAKER

7. 5 ESSENTIAL TYPES OF
VIDEOS YOUR BUSINESS
NEEDS TO GROW
@ADUPONT65

12. @ADUPONT65
@PINPOINTE
#VIDEOMARKETING

14. < 38,000 VIEWS

20. CONTEXT

21. 54% OF TIME
ON MOBILE
ON SOCIAL

24. 25% Inspiring/Education
17% Funny (lol)
15% Entertaining

25. 1800%
MORE
ENGAGEMENT

26. 18 X

27. STOP

29. Marketers need to
STOP posting
boring SHIT

31. START

32. 3 QUESTIONS

33. Does it add
VALUE ?

34. Does it make me
SMILE ?

35. Does it make me want
to PARTICIPATE ?

36. BE AUTHENTIC
BE YOU

37. SHOW YOUR
HUMAN SIDE

38. 5 ESSENTIAL
TYPES OF VIDEOS
YOUR BUSINESS
NEEDS TO GROW

39. 1-HOW TO VIDEO

42. MORE
AUTHORITY

43. 2-FAQ VIDEO

47. MORE
SALES

48. 3-PRODUCTS &
SERVICES

50. BETTER
SEO

51. 4-WE ARE A
BEST FIT FOR…

53. BETTER
CONVERSION

54. 5-BIO VIDEO
IN EMAILS

56. 10 emails/day
5 times/week
10x5=50x50=2,500

57. MORE
TRAFFIC

58. Bonus
HOW MUCH
DOES IT COST
VIDEO?

59. Give away my pricing !
It depends !
May lose business !

60. Keyword Magic Tool

67. MYTH &
BAD HABIT

69. + 35M Views

70. 18:03

71. BORING = 10s
GREAT = 30mn

72. As long as they need to be
& as short as you can

74. Commercial

76. Commercial

77. CONTENT
RESEARCH

78. AnswerThePublic.com

79. AnswerThePublic.com

83. PREPARATION
& SCRIPTING

86. GET A FREE COPY
OF SCRIPT TEMPLATE

87. FRAMING
& LIGHTING

88. HEAD SPACE

89. BAD HEADSPACE

90. GOOD HEADSPACE

91. LIGHTING

92. BAD LIGHTING

93. GOOD LIGHTING

94. EDITING TIPS

95. 85% OF FACEBOOK
VIDEOS = NO SOUND

101. 1 Minute Video
=
1 Hour Editing

102. GROW &
PROMOTE

106. What’s next?

113. BE PATIENT
18 months
No Audience

115. THANK
YOU

116. 2ND LARGEST SEARCH ENGINE
AFTER GOOGLE

117. BY 2020
ALL MOBILE - ALL VIDEOS

118. BY 2019
80% OF ALL TRAFFIC = VIDEOS

119. AUTHORITY

120. CREDIBILITY

124. Antoine Dupont
www.katapult.marketing | www.antoinedupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

125. 10
QUESTIONS?
Ask Antoine
CEO, Speaker &
Video Marketing Specialist
Katapult Marketing

126. 10
WE THANK YOU
We appreciate you taking the
time to watch this today!

127. • sales@pinpointe.com
• http://email-
marketing.pinpointe.com/schedule-
your-demo
• (800) 557-6584 or US:
(408) 834-7577, Option #2
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NEXT STEPS

128. www.linkedin.com/company/pinpointe
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