14. Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market research, local support
Crowdfunding for projects
Not for your brand/organization
Crowdfunding campaign = Marketing campaign
Not only a fundraising campaign
Crowd Businessmodel
Implement crowd in R&D and marketing department
Key take-aways
15. European Expertise Centre for Alternative and Community Finance
Ronald Kleverlaan
Founder CrowdfundingHub
Advisor European Commission “Alternative Finance”
ronald@crowdfundinghub.eu
@kleverlaan
Editor's Notes
2 grote misverstanden.
Eerste is anonieme crowd
Luchtsingel Rotterdam
60K euro in eerste instantie. Via bekendheid werd 4 miljoen euro Stadsinitiatief opgehaald
Luchtsingel Rotterdam
60K euro in eerste instantie. Via bekendheid werd 4 miljoen euro Stadsinitiatief opgehaald
Rob Wijnberg heeft 1 miljoen euro opgehaald om nieuwe online krant te starten
>30.000 leden nu (60%? hernieuwd)
Phase 1. Build supporting community (400 members)
Phase 2. Add local investor community (+1000 members)
Phase 3. Raise 2 million euro (+16 million bank loan)
Phase 4. Build windfarm
Phase 5. Members are 100% owner