The document describes a typical day in the life of Bob the Baby Boomer. It outlines his daily routine from waking up in the morning to having dinner at home. The document also provides questions about Bob's interests, purchases, and habits to glean more information about his characteristics as a Baby Boomer consumer. Key details include his daily schedule, favorite band, last purchase of shoes, pet ownership, mobile phone usage, paid subscriptions, online ad interactions, appliance repair process, and favorite retailer.

1. Copyright 2014 Cowan Publishing
WAKE UP!

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WAKE UP!

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TO THE OFFICE

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AT THE OFFICE

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WORK/PLAY

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FITNESS

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LEISURE

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DINNER AT HOME

9. Copyright 2014 Cowan Publishing
ABOUT BOB THE BABY BOOMER
What’s his favorite band?
Where did he/she buy his last pair of shoes and
what were they?
Does he have a cat? Why or why not?
What’s the last thing he/she bought on his/her
mobile phone, if anything?
What paid subscription services does he/she
have (if any)?
What’s the last online ad he/she saw and clicked
through to?
When his/her washing machine breaks, what
does he do?
What retailer (online or offline) does he most
enjoy visiting and why?