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The document describes a typical day in the life of Bob the Baby Boomer. It outlines his daily routine from waking up in the morning to having dinner at home. The document also provides questions about Bob's interests, purchases, and habits to glean more information about his characteristics as a Baby Boomer consumer. Key details include his daily schedule, favorite band, last purchase of shoes, pet ownership, mobile phone usage, paid subscriptions, online ad interactions, appliance repair process, and favorite retailer.








