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Crowdfunding - more than money #FundraisingOnline

Webinar #FundraisingOnline 2015

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Crowdfunding - more than money #FundraisingOnline

  1. 1. #FundraisingOnline Crowdfunding - More than money Ronald Kleverlaan
  2. 2. Ronald Kleverlaan ! Crowdfunding strategy ! Founder Crowdfunding Hub Co-founder & Board Member European Crowdfunding Network ! Expert Advisor “Crowd Investing” European Commission @kleverlaan ronald@kleverlaan.com
  3. 3. Agenda ! »Crowdfunding History ! »Crowdfunding = Community funding ! »Crowdfunding - More than Money ! »Return on Involvement ! »Crowdfunding for Non-profit organizations
  4. 4. Crowdfunding
  5. 5. “Lenten” concert Mozart -1784
  6. 6. Statue of Liberty - 1885
  7. 7. Marillion
  8. 8. 8,5 million backers - $1,7 billion
  9. 9. Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
  10. 10. Misconception 1: „Crowd” Not an anonymous crowd, but an involved community @kleverlaan | Crowdfunding strategy Crowd Community Funding
  11. 11. @kleverlaan | Crowdfunding strategy Kickstarter - $1,7 billion - 8,5 million backers 86%72%
  12. 12. Brand loyalty and local commitment Polare - Management buy-out after bankruptcy @kleverlaan | Crowdfunding strategy
  13. 13. Customers invest in company 560K by 481 investors @kleverlaan | Crowdfunding strategy
  14. 14. Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines @kleverlaan | Crowdfunding strategy
  15. 15. Crowdfunding more than money marketing broad support market research customer loyalty access to additional finance Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding @kleverlaan | Crowdfunding strategy
  16. 16. Marketing 1300 funders - Local city promotion - 4 million euro @kleverlaan | Crowdfunding strategy
  17. 17. Support for local community projects Let citizens choose what projects to receive additional grants @kleverlaan | Crowdfunding strategy
  18. 18. Market research >1 million euro - 18.000 clients @kleverlaan | Crowdfunding strategy
  19. 19. Additional finance $2,5 million pre-sales -> VC -> Facebook @kleverlaan | Crowdfunding strategy
  20. 20. Different types of funding Donations, pre-sales, loans, equity @kleverlaan | Crowdfunding strategy
  21. 21. ROI = Return on Involvement Financial, material and social returns @kleverlaan | Crowdfunding strategy
  22. 22. Crowdfunding for Non-profit organizations Project based fundraising & cooperative models @kleverlaan | Crowdfunding strategy
  23. 23. Project-based fundraising Red Cross first large NGO to work with dedicated funding @kleverlaan | Crowdfunding strategy
  24. 24. Full ownership of 5 local wind turbines >400 members - 18,5 million euro project @kleverlaan | Crowdfunding strategy
  25. 25. ! Crowdfunding = Community Funding Funding from an involved community ! Crowdfunding = More than money Marketing, market research, local support ! Crowdfunding for projects Not for your brand/organization ! Crowdfunding campaign = Marketing campaign Not only a fundraising campaign ! Crowdfunding transforms business models Marketing teams formed by fans & investors Co-created and co-funded innovations by the crowd New ownership structures Key take-aways @kleverlaan | Crowdfunding strategy
  26. 26. Let’s talk crowdfunding! Ronald Kleverlaan Crowdfunding strategy ! +31 628 254 452 ronald@kleverlaan.com @kleverlaan slideshare.net/kleverlaan

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