Instructor Orientation for the Direct Selling Education Foundation's Direct Selling Entrepreneur Program.

1. Instructor Orientation Seminar Part I

2. NACCE and DSEF Present
The Direct Selling Entrepreneur Program
Growing entrepreneurs and their businesses
in a 16-million-strong industry

3. Overview
Direct Selling Entrepreneur Program

4. The Direct Selling Entrepreneur Program
A 10-module (30-hour), non-credit,
entrepreneurship curriculum for
launching, managing, and building
a direct selling business
Goal of the Course: To demystify the components of small
business management for current and potential direct
sellers by investing in entrepreneurship education to
strengthen their business skills

5. Program Objectives
Increase the connection between entrepreneurship
training programs and direct sellers—bringing it to
communities through local educational resources
3
2 Increase success rate of direct sellers
Provide entrepreneurial skills for direct sellers1
Develop positive awareness of the direct selling industry
as a low barrier entry into entrepreneurial system
4
Enhance knowledge of Direct Selling Association’s
Code of Ethics
5

6. Major Concepts
7
8
9
10
4
6
5
2
3
1
1 Direct Selling Industry
2 Goal Setting
3 Marketing
4 Sales and Selling
5 Communication
6 Operations
7 Technology
8 Money and Budgets
10 Future Strategy
9 Leadership & Ethics

7. Course Participant Profiles
The direct seller
who wants a
certificate-of-
completion from
an accredited
college
The part-time
direct seller who
may want formal
entrepreneurship
guidance
The
experienced
direct seller
who wants
new tools,
ideas, skills,
inspiration
The person
new to direct
selling who’s
business is
fast-growing

8. Course Participant Profiles
The direct seller
who needs skills
and technical
assistance
broken down
into manageable
pieces
The downsized
or outsourced
worker wanting
entrepreneurial
options and
economic
autonomy
The team or
field leader
who is
managing a
sizable
downline
The entrepreneur
student who
wants the hands-
on experience of
building a home-
based business

9. Direct Selling Demographics: Gender
Source: Direct Selling Association 2012 Growth & Outlook Survey Report
U.S. Direct Selling in 2012
Male 23.4% Female 76.4%

10. Source: 2010 Growth & Outlook Survey Report
Direct Selling Demographics: Ethnicity

11. Direct Selling Demographics: Age
Source: Direct Selling Association
65+ years
13.7%
18 to 29 years
37.1% 30 to 45 years
34%
46 to 64 years
15.3%

12. Supplement income
Career change
Entrepreneurial opportunity
Why Direct Selling?
Life change
Seasonal income
Social

13. Direct Selling Overview
Direct Selling Entrepreneur Program

14. What Is Direct Selling?
A consumer product or service+
Sold person-to-person; non-retail+
Sold through an independent representative
of a company-supported micro-enterprise+
Receives commission and/or incentives on sales
(and sales of their network or organization)+

15. Definition of Direct Selling
A microcosm of
entrepreneurship—
a low-cost, low-risk,
no-barrier entry
into the
entrepreneurial
system.
DIRECT
SELLING

16. Direct Selling: U.S. Salesforce
Source: Direct Selling Association
15.1
16.1
15.8
15.6
15.9
12
13
14
15
16
17
18
2008 2009 2010 2011 2012
Millions of People

17. Direct Selling: U.S. Sales
Source: Direct Selling Association
$29.60
$28.33 $28.56
$29.87
$31.63
$20
$22
$24
$26
$28
$30
$32
$34
2008 2009 2010 2011 2012
2012 Estimated Direct Retail Sales
(in Billions USD)

18. Multilevel marketing
Network marketing
Direct marketing
Compensation plan
Single-level compensation plan
Downline
Upline
Party Plan
The Language of Direct Selling

19. You’ve now completed Part I of the
Direct Selling Entrepreneur Program
Instructor Orientation!
Questions on Part I?
Instruction/Technical Support:
Christine Pigsley
(612) 709-9164
christine.pigsley@gmail.com
Direct Selling Education Foundation
Nancy Laichas
(202) 416-6438
nlaichas@dsef.org