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Grow Your Brand, Grow Your Business
Cell: (262) 402-8669
ralpjolson@gmail.com
https://linkedin.com/rjayolson
FRESH
INSIGHTS
Qualitative research
Quantitative research
Market analysis
Competitive analysis
BRAND
DIFFERENTIATION
Brand positioning
Brand workshops
Message strategy
Brand integration
CLARITY
RESONANCE
Digital | integrated comm.
Content marketing
Content creation
Blogging | social media
SEO|SEM
What I deliver:
I help small businesses build great brands and
realize their potential
How I do it:
• Mentor startups, small businesses, business leaders
& professionals
• Build purpose-driven brands that will last
• Teach & learn at every touchpoint
What I offer:
30 Years as a marketing leader | branding consultant | mentor driving sustainable growth & brand equity
2017 Agile Conference:
• Waiting list after 3rd
day, 500+ attendees
• NPS = 45
Community EngagementNew Market Entry
Captured 15%
market share 1st
year
Brand Repositioning
• $7 million in new
product orders
• 23% sales jump
year 1
Brand Acquisition
Positioning strategies
contributed to 50%
annual growth
Global Brand Integration
Repositioning strategies
generated 40% year-on-
year sales growth
What my experience has generated:
Startup Marketing
Brand & digital marketing
campaign contributed to
breakeven in 5 months
Attractions
with a SPIN

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R. Jay Olson's Personal Brand Infographic

  • 1. Grow Your Brand, Grow Your Business Cell: (262) 402-8669 ralpjolson@gmail.com https://linkedin.com/rjayolson FRESH INSIGHTS Qualitative research Quantitative research Market analysis Competitive analysis BRAND DIFFERENTIATION Brand positioning Brand workshops Message strategy Brand integration CLARITY RESONANCE Digital | integrated comm. Content marketing Content creation Blogging | social media SEO|SEM What I deliver: I help small businesses build great brands and realize their potential How I do it: • Mentor startups, small businesses, business leaders & professionals • Build purpose-driven brands that will last • Teach & learn at every touchpoint What I offer: 30 Years as a marketing leader | branding consultant | mentor driving sustainable growth & brand equity 2017 Agile Conference: • Waiting list after 3rd day, 500+ attendees • NPS = 45 Community EngagementNew Market Entry Captured 15% market share 1st year Brand Repositioning • $7 million in new product orders • 23% sales jump year 1 Brand Acquisition Positioning strategies contributed to 50% annual growth Global Brand Integration Repositioning strategies generated 40% year-on- year sales growth What my experience has generated: Startup Marketing Brand & digital marketing campaign contributed to breakeven in 5 months Attractions with a SPIN