Proud to be one of the speakers at the CWI 2021 Global #DigitalHR Conference & Analytics on 23rd -25th March. "Going Digital" means winning people hearts and brains so that they embrace new Digital Technologies. And Digital Transformation will bring a sustainable competitive advantage to organizations as long as their employees and partners desire to embed it permanently in their daily behaviors. Are we ready?

1. 2021 Global Digital HR Transformation & Analytics Conference
March 23-25, 2021
Francesco Picconi
Global Senior HR Executive at GE, Fiat, Alstom
Former Digital Transformation Change Management Program Leader at Saudi Aramco

2. Research on Digital Transformation Projects
• 100% of all Digital Transformation (DT) projects evaluated as
«Successful» had a good technical solution or approach
• Over 98% of all DT projects eveluated as «Unsuccessful» also had a
good technical solution or approach
So, what is the differentiating factor
between success and failure?
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

3. Goal of Digital Transformation Change Management
Help People and Organizations:
1. Understand New Digital Technologies
2. Accept, Adopt and Use New Digital Technologies
Go Digital! at accelerated speed
Winning the
Brains
Winning the
Hearts
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

4. Effective Digital Transformation Equation
Q x A = E
Q = Qualitative/Technical Solution
A = Acceptance / Engagement
E = Overall Effectiveness
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

5. Design
Develop
Deliver
E = Q X A
Embrace
Adopt
Use
Elements of a Successful Digital Transformation Strategy
The Challenge: Do It With Speed!
Facilitative strategy
Technical Strategy + Change Management Strategy
New Technology
Introduction Success
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference
Change
Management
Strategy

6. Elements of a Successful Digital Transformation Strategy
Technical Strategy Q
Change Management Strategy A
Communication + Facilitation (+ Upskilling)
New Technologies
Introduction
Success
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference
E = Q X A

7. Digital Transformation Technical Strategy: the Hard Stuff
Technical Strategy
Realize value (less costs, more safety, less investments…) Internal Focus
Better serve customers (more revenues…) External Focus
Key elements:
Define SMART goals
Define technical/ business enablers
Identify needed investment
Determine realized value (typically savings, NPV, revenues)
Opportunity to:
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

8. Digital Transformation Technical Strategy: the Soft Stuff
Change Management Strategy
Key target
population:
Enable the successful delivery of the Technical Strategy
Accelerate / not decelerate New Digital Technologies introduction speed
(more Awareness, more Desire to use, more Reinforcement)
Opportunity to:
All Employees / Long-term Contractors
Specific employee segments (f.i. Senior Leaders, Supervisors, Young Graduates)
Specific Functions / Business Units / Professional Families
Employees impacted by the New Technologies Introduction
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

9. Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

10. Saudi Aramco in 4 Charts (2019)

11. Saudi Aramco Digital Transformation Technical Strategy
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference
Robotic Process Automation (RPA) & Chatbot 60 projects
Blockchain 6 projects
Intelligent Business Process Management (iBPM) 2 projects
Robotics & Unmanned Aerial Vehicles (UAV) 34 projects
Smart City 19 projects
Augmented Reality / Virtual Reality (AR/VR) 11 projects
Cybersecurity 4 projects
Digital Twin 5 projects
Smart Plant 21 projects
Operational Analytics 41 projects
Enterprise Analytics 42 projects
Additive Manufacturing 6 projects
Cloud 5 projects
Mobility & DevOps 47 projects
Matrix of Technology Tracks and Business Domains (as of June 2020)
Corporate
Affairs
HR Technical
Services
Operation&
Business
Services
Finance,
Strategy&
Development
Law Technology
Oversight &
Coordination
Up
stream
Down
stream
Business Domains
300+ projects identified, 180 completed/in progress

12. Saudi Aramco Digital Transformation Technical Strategy
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference
Technology Tracks Examples of Active Projects (as of June 2020)
Robotic Process Automation (RPA) & Chatbot Query Handling (HR, IT, Community Services)
Blockchain Invoice Verification Implementation
Intelligent Business Process Management (iBPM) Deploy iBPM Pilots on Import Permit
Robotics & Unmanned Aerial Vehicles (UAV) Caged Drone
Smart City Smart Traffic Management Solution
Augmented Reality / Virtual Reality (AR/VR) Digital Helmet Implementation
Cybersecurity AI-based Data Leakage Incident Response Proof of Concept (PoC)
Digital Twin Construction Safety Eye
Smart Plant Develop Smart Optical Network Sensing Solution
Operational Analytics Flare Image Analytics
Enterprise Analytics Employee Attrition Prediction
Additive Manufacturing 3D Printer Impeller in Refinery
Cloud National Open Cloud
Mobility & DevOps On-demand Oil Transportation

13. Saudi Aramco Digital Transformation Communication Strategy
Leveraging the ADKAR® model to increase employee acceptance of the Technical Strategy
of the business
reasons for DT
Early
Communication
Sponsorship Training Practice
Late Communication /
Recognition
to engage and
participate in
DT
about how to
change /
transform
digitally
to implement
the DT tasks
on a day-to-
day basis
to ensure that
DT sticks
AWARENESS DESIRE KNOWLEDGE ABILITY REINFORCEMENT
Communication Upskilling Communication
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

14. Saudi Aramco Digital Transformation Communication Strategy
Examples of Communication Initiatives Implemented / Proposed (as of June 2020)
* DT Institutional Video
* DT Newsletter
* Technology Tracks Nanos
and Videos
Early
Communication
Sponsorship Training Practice
Late Communication /
Recognition
* DT Roadshows,
* DT Exhibitions
* DT Events
* DT Talks
* Webinar with
CDO
* DT Training
Catalogue
* DT e-Learning
Catalogue
* Master in DT
*DT
Assignments
Program
* DT
Awards
Program
AWARENESS DESIRE KNOWLEDGE ABILITY REINFORCEMENT
Communication Upskilling Communication
ShareK – Knowledge Management Platform – DT Dedicated Workspace
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

15. Saudi Aramco Digital Transformation Communication Strategy
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference
Examples of Communication Initiatives Implemented / Proposed (as of June 2020)
ADKAR®
Element
Initiative Description
DT Institutional Video
Short video for all employees describing the DT challenges
and selected key projects
DT Newsletter Quarterly e-Newsletters on the DT progress
Technology Tracks Nanos and Videos
Short media for all employees related to specific Technology
Tracks
DT Roadshows, Exhibitions and Events Company DT events for all employees
DT Talks TED-style Live Talks held by each Technology Tracks Leaders
Webinar with the Chief Digital Officer (CDO) Live webinar in which a robot interviews the CDO on DT
DT Training Catalogue
Digital Technology-based training programs for all
employees or specific Professional Families
DT e-Learning Catalogue
e-Learning resources on Digital Technologies for all
employees or specific Professional Families
Master in DT
Academic programs focused on capacity building on Digital
Technologies, in collaboration with key Universities /
Institutions
ABILITY DT Assignments
Structured programs offering temporary assignments in
Corporate DT Organization
REINFORCEMENT DT Awards
Recognition programs for Successful DT projects
implementation
AWARENESS
DESIRE
KNOWLEDGE

16. Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

17. Digital Transformation and Facilitative Strategy: the GE CAP model
Mobilizing Commitment and Making Change Last through Facilitation to
fill the gap between Technical Strategy and Communication Strategy
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

18. Digital Transformation and Facilitative Strategy: the GE CAP model
Implementing a Facilitation-based structured approach to increase the
acceptance of New Technologies among employees and end users
Facilitative Strategy:
• IS about listening employees and end users feedback on how to tweak the Technical
Stategy on specific Digital Transformation projects, if needed
• IS NOT about discussing whether New Digital Technologies should be introduced or not
Facilitative Strategy is effective in specific DT projects which:
• Depend heavily on employees / end users commitment in order to succeed
• Have a huge potential impact in terms of manpower and / or employee engagement
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

19. Digital Transformation and Facilitative Strategy: the GE CAP model
Example of possible steps to Mobilize Commitment and Make Change Last when
introducing New Digital Technologies
1. Launch employee / end users Surveys to identify pain point areas
2. Analyze / «slice and dice» Surveys results to scope the Root Causes of dissatisfaction
3. Create Focus Groups representative of employees or end users
4. Run Focus Groups meetings with experienced Facilitators to validate the Root Causes
of dissatisfaction and recommend corrective actions
5. Facilitators prepare the Focus Group meetings Executive Summary /meetings reports
6. Senior Technology Leaders or C.E.O. review and approve the Focus Groups
recommendations as appropriate
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

20. Digital Transformation and Facilitative Strategy: the GE CAP model
The Facilitative Strategy in New Technologies Introduction projects can be
effectively implemented:
• Before the project launch, to mobilize commitment of employees
and end users
• After the project launch, to make change last, addressing employees
and end users resistances
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

21. Effective Digital Transformation Equation
Q x A = E
Q = Qualitative/Technical Solution
A = Acceptance / Engagement
E = Overall Effectiveness
Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference

22. Francesco Picconi - 2021 Global Digital HR Transformation and Analytics Conference