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ADICO roundtable

    SMART USE OF SOCIAL NETWORKS TO GET
    IN TOUCH WITH HR AND HEADHUNTERS

    THE HR DIRECTOR’S INSIDER PERSPECTIVE

                                   Francesco Picconi




       Milan, Doria Grand Hotel,
       November 20th, 2012
ADICO roundtable

6 Degrees of Separation


Anyone can be connected to anyone else
through a chain of max 5 intermediaries
Which Social Network?

Trend: in the next years, in each Social
Network arena, today’s market leader
should be able to increase the distances
with the followers:

•LinkedIn as Professional Social Network
•Facebook and Twitter as Personal Social Network
LinkedIn.com                :
  the leading Professional Social Network


    Free site to share professional profiles
    187 Millions Professionals worldwide
     39 Millions Professionals in Europe
      3 Millions Professionals in Italy
    Includes Executives from virtually all the main
Companies all over the world (and 100% from
Fortune 500 Companies)
10 + 1 QUICK TIPS TO GET IN TOUCH WITH
HR AND HEADHUNTERS USING LINKEDIN
USING LINKEDIN



1. Have an attractive updated LinkedIn
   profile 100% completed

   We like well-done profiles
USING LINKEDIN



2. Seems obvious but….apply for relevant
    roles in the “job” section (but: be
    targeted….)

  We may not find you if you don’t make yourself
  visible
USING LINKEDIN




3. Enlarge your network….but don’t become
    a “serial networker”

   We receive lots of irrelevant invitations
USING LINKEDIN



4. Target the Hiring Manager

   Educated HR and Headhunters should
   always reply/ provide feedback
USING LINKEDIN



5. Use Keywords wisely

  We search candidates through Keywords
USING LINKEDIN



6. Ask for Recommendations….but only few
   relevant ones

  We value Recommendations and may contact
  Recommenders
USING LINKEDIN



7. Become a recognised expert in LinkedIn
   Groups

   We scout Groups to identify new Talents
USING LINKEDIN



. 8. Use LinkedIn to check/ validate
    information from your informal offline
    network

  We like to deal with informed people
USING LINKEDIN



9. If you are an active Jobseeker, let it know

   We do not have a crystal ball….
USING LINKEDIN



10. Get in touch with the right HR

    Not necessarily the top HR (please!)
One last thing….



 LinkedIn is rarely used by HR and
 Headhunters as a unique stand-alone
 tool.


                 So….
One last thing….



11. Ensure a flawless reputation and build a
   strong personal Brand

   Online
   Offline
Did you know that….


  3 Recruiters out of 4 use search engines to
  find/check candidate info

  ….but then 1 out of 3 of them discard
  candidates because of info found online
19/01/13

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Presentazione adico hays 20-11-12 v2

  • 1. ADICO roundtable SMART USE OF SOCIAL NETWORKS TO GET IN TOUCH WITH HR AND HEADHUNTERS THE HR DIRECTOR’S INSIDER PERSPECTIVE Francesco Picconi Milan, Doria Grand Hotel, November 20th, 2012
  • 2. ADICO roundtable 6 Degrees of Separation Anyone can be connected to anyone else through a chain of max 5 intermediaries
  • 3. Which Social Network? Trend: in the next years, in each Social Network arena, today’s market leader should be able to increase the distances with the followers: •LinkedIn as Professional Social Network •Facebook and Twitter as Personal Social Network
  • 4. LinkedIn.com : the leading Professional Social Network Free site to share professional profiles 187 Millions Professionals worldwide 39 Millions Professionals in Europe 3 Millions Professionals in Italy Includes Executives from virtually all the main Companies all over the world (and 100% from Fortune 500 Companies)
  • 5. 10 + 1 QUICK TIPS TO GET IN TOUCH WITH HR AND HEADHUNTERS USING LINKEDIN
  • 6. USING LINKEDIN 1. Have an attractive updated LinkedIn profile 100% completed We like well-done profiles
  • 7. USING LINKEDIN 2. Seems obvious but….apply for relevant roles in the “job” section (but: be targeted….) We may not find you if you don’t make yourself visible
  • 8. USING LINKEDIN 3. Enlarge your network….but don’t become a “serial networker” We receive lots of irrelevant invitations
  • 9. USING LINKEDIN 4. Target the Hiring Manager Educated HR and Headhunters should always reply/ provide feedback
  • 10. USING LINKEDIN 5. Use Keywords wisely We search candidates through Keywords
  • 11. USING LINKEDIN 6. Ask for Recommendations….but only few relevant ones We value Recommendations and may contact Recommenders
  • 12. USING LINKEDIN 7. Become a recognised expert in LinkedIn Groups We scout Groups to identify new Talents
  • 13. USING LINKEDIN . 8. Use LinkedIn to check/ validate information from your informal offline network We like to deal with informed people
  • 14. USING LINKEDIN 9. If you are an active Jobseeker, let it know We do not have a crystal ball….
  • 15. USING LINKEDIN 10. Get in touch with the right HR Not necessarily the top HR (please!)
  • 16. One last thing…. LinkedIn is rarely used by HR and Headhunters as a unique stand-alone tool. So….
  • 17. One last thing…. 11. Ensure a flawless reputation and build a strong personal Brand  Online  Offline
  • 18. Did you know that…. 3 Recruiters out of 4 use search engines to find/check candidate info ….but then 1 out of 3 of them discard candidates because of info found online