3. “We continuously assess the external environment – the markets as
well as the underlying economic, political, social and environmental
drivers that shape them – to evaluate changes in competitive forces
and business models” (“Annual Report 2017).
5. Digital Strategy
To enhance digital innovation to enhance production, drilling, and
research technologies to provide economically competitive and
environmentally friendly products (“Digital Innovation).
6. • Mass media marketing
• Campaigns
• TV ads
• Outdoor ads
• Stickers