1. Music VideoAnalysis –Phoebe Budgen
The Knife- Passthis onhttps://www.youtube.com/watch?v=gKhjaGRhIYU
Target Audience &
Needs
I thinkthe targetaudience isaimedata more mature audience,thisisbecause
Lyrics (Meaning
Implied?)
The lyricsaren’tverygood,I don’tget the meaningof them, andall that I knowisthat this womanis inlove withsomeone’s
brother. She’saimingherlyricsatthisone personwhoisalso featuredinthe video.
Tempo The tempoof the musicisquite slowyetupbeat.The tempopicksuptowardsthe endof the songas all the people inthe video
start dancing.
Genre The genre of thissongis Electronica.There’satouchof Jamaican style musicalsoincluded.
CameraTechnique The camera techniquesusedare:midshotonthe top half of the singer’sbody,thisshotisusedalot throughoutthe video.There’s
alsoan establishingshot andalsoa pointof viewshot as the camera islookingin herpointof view.Close upsof herface are useda
lotas the camerais tryingto showherbeauty,at some momentsthere’salsoextremeclose upstoshowthis.Twoshotisusedas
the 2 people she’ssingingaboutare the onlyonesinthe camerashot.And alsoanothertime where there’satwo shotiswhenthe
female singerisdancingwiththe guythatshe’ssingingabout.

2. Music VideoAnalysis –Phoebe Budgen
Editing The editingtechniquesusedare cutting,asthe framesare mostlyveryshortuntil theycutto anotherframe.
Use of Digital Effects The digital effectsusedare colourcorrectionusedtodimthe lightsslightly.