The target audience of the music video is metal fans aged teenagers and twenties. The lyrics have a deep meaning about finding love and living life, despite the screaming musical style. The video uses camera techniques like close ups, two shots, and low angle shots to depict a party scene and capture multiple people, with editing of fades ins and outs. Digital effects include slow motion and blur.

1. Music VideoAnalysis –Phoebe Budgen
The AmityAffliction- OpenLetter https://www.youtube.com/watch?v=Yxx_JdoOGB8
Target Audience &
Needs
The target audience isforMetal lovers. Mostly teens/mid 20s who enjoy screamo music.
Lyrics (Meaning
Implied?)
The lyricshave a deepmeaning,eventhoughthey’re screamingintheirmusic,there lyricsare meaningful.
The lyricsusedinthissong explainthatthe singerissingingtosomeone theylove bysaying“I'mnotsearchingthe skyfora reason
to live,cause Ifoundbeautyrighthere andthe passionto give”They’re sayingthatthey’re justgoingtolive theirlife, thisisthe
reasonthat the videosaparty theme.They’ve searchedtheirwhole life forlove andthey’ve nowfound it.
Tempo Overall the songisquite fastyetthe versesare quite angrywhereasthe chorusismeaningful,thisismostlybecausethe chorusis
sungand the versesare screamed.
Genre The genre is Metalcore, post-hardcore,melodic hardcore.
CameraTechnique The camera techniquesusedinthisvideoare: Multiple Close Ups, forexample, the firstframe of the videoisateenagerwithatie
on hisheadwhoappearsto be smokingweed.Thisshowsthatthatthisvideoisbasedupona party, as the upcomingmidshots
prove.There’salsoatwo shotof 2 boysfightingwithdrumsticks. There are more than1 twoshotsas it isa videoof aparty which
includeslotsof people. A lowangle shotisalsoused.

2. Music VideoAnalysis –Phoebe Budgen
Editing The editingusedisfade in& fade out.
Use of Digital Effects The digital effectsusedare slowmotionand blur.