1. Music VideoAnalysis –Phoebe Budgen
Arctic Monkeys- Why’dYouOnly Call Me WhenYou’re High
Target Audience &
Needs
The target audience for this song is teens and over, preferably grunge/indie people. The video shows a lot of explicit
content, which you’re warned about at the start of the video.
Lyrics (Meaning
Implied?)
The lyrics to this song show that the singer is intoxicated from his night out in the pub with his friends and is texting this
girl, the alcohol brings out his interest for a booty call, which he is texting this girl about, according to the lyrics, she
texts him back saying “Why'd you only call me when you're high?
High
Why'd you only call me when you're high?” The lyrics tell a story in this song which suggests it’s a Narrative.
Tempo The tempo is quite upbeat and fast.
Genre The genre of the music is Indie Rock.
CameraTechnique The camera techniques used in the video are, multiple two shots throughout the video, especially of couples. Also, mid
shots of the main singer as the camera follows him throughout the video. Establishing shots throughout also as the
singer starts in a bar and the camera is following him walk home after a night out with friends. Shots of the singers
confused face often pop up in close ups. There is one low angle low shot also used. Long shot of houses also used.

2. Music VideoAnalysis –Phoebe Budgen
Editing The editingusedinthisvideoiscutting.
Use of Digital Effects The digital effectsusedare slowmotiononcertainshots toshowhowintoxicatedhe isbyalcohol.Radial bluronthe clockto show
howtrippyhe’sgoing.Time lapse whenhe reawakensfrompassingout.