1. Music VideoAnalysis –Phoebe Budgen
Aphex Twin- Come To Daddy
Target Audience &
Needs
I reckonthat the target audience forthismusicvideoishorrorlovers.People thatenjoycreepythings,i.e.emos&goths.
Lyrics (Meaning
Implied?)
There isn’tmuchto say aboutthe lyricsasthe onlylyricsusedinthe songare “I wantyour soul”& “come to daddy”. The singeris
directingthe lyricsof wantingasoul towardsthe old woman whose dogtakesa wee onthe TV where thisevil creature appears
from.The musicinthisvideoismostlyscreamingwhichrepresentsfearandterror. In the middle of the videothe musicstopsand
thislullabymusicstartsplayingbutina creepywaylike inhorrorfilms,thiscreatestensioninthe songandforthe audience also.
Tempo The tempoof the musicisveryfast and upbeat.
Genre The genre of thissongis electronicdrum&bass.This causesthe tempoof the song to be veryfast,some mightevensayviolentas
inthe video children are seen going around wreaking havoc, trashing an alley and chasing a man into his car. The video to
this song does not match the lyrics in any way as I would not represent electronic music in the way that this artist did. The
quality of the music is very poor, I don’t know whether it was intended but the music sounds disorientated and squeaky, this is
probably the reason why the singer is on a television to create this effect. The singer repeats “come to daddy” to the children
featured in the video, this is to show that he is there leader, there Satan. Lullaby music plays to get a scarier effect as the
creepy children are skipping. This “creature” that appears out of the television is seen to be screaming in an old ladies face
near the end of the video, this is heard within the sound and creates an edge on a terrifying music video.
CameraTechnique The camera techniquesusedwithinthe videoare: multiple establishingshotsshowingwherethisfootage wasrecorded. There
are alsomanyclose-upsof the “demon”face andalso close-upsof the oldwoman’sface asshe reactsto such horror. There are 2
two-shotsinthe video,one of 2 childrenskippingholdinghandsandalsoone of the creature & woman.There are alsomultiple
longshotsthroughout.
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2. Music VideoAnalysis –Phoebe Budgen
Editing The editingtechniquesusedare diming.
Use of Digital Effects The digital effectsusedare flasheswhichare usedwell withthe effectof usingaTV withinthe videothere are alsofuzzes within
the picture quality.