2.  Define the following and given an example
of a company that does this eg Apple for
vertical integration:
 (This is part 1 of your “ownership of the
media sector” power point. Add these two
power points together then add it to your
blog - after completing this try and add
more of these technical terms and
definition to your case study - this will gain
you merits and distinctions)

3.  Private ownership is when an individual
is owned by him/her self.

4.  The benefits and weaknesses of private ownership
are that private companies can react more quickly
to challenges and opportunities without going
through exhaustive decision making processes yet
private companies haven’t got a chance of
growing their business unlike public companies.
 Private companies are less expensive as it requires
very less paper work and very limited shareholders.
 Private companies are more secure because their
business is kept confidential as it is a private
company which is less interacting with media or
press.

5.  Public Ownership is when a certain
company is controlled by the
government.

6.  The benefits and weakness of public
ownership is that there are able to raise
funds.
 A disadvantage is that the cost is huge.

7.  Multinational is when a certain company
is owned in multiple countries.
 An example of this is the BBC, the BBC is
shown in the USA as well.

8.  For each one look at benefits and
weakness

9.  An independent ownership is when a
company is privately owned.
 Independent retailers include Blaze
(cards), The Shop With No Name
(clothes), Hudson's (food) and Urban
Village (memorabilia).

10.  Advantages: There are no restrictions on who, how or where
an entrepreneur should set up his/her business. The freedom
to do what one wants to do is the biggest advantage in this
form of business. It can be extremely fulfilling.
 Disadvantages: Because of the ease and flexibility of getting
started, there can be a lot of competition in a particular
area for a certain type of customer. Every business decision
rests on the owner(s). There is no branding, no preset
guidelines and a great deal of risk in this business model.

11.  A conglomerate ownership is an
umbrella of products, this includes radio,
TV, film & print.
 An example of this is the BBC

12.  Disadvantages:
 -The extra layers of management increase costs.
 -Accounting disclosure is less useful information, many numbers are disclosed
grouped, rather than separately for each business. It is easier for
management to hide things.
 Advantages:
 -Diversification results in a reduction of investment risk.

13.  When the products of both companies
are similar.

14.  Advantages:
 -Lower costs
 -Increased Market Power
 Disadvantages:
 -Costs
 -Increased work load

15.  Merger of companies at different stages
of production

16.  Advantages:
 -Some economies of scale such as risk bearing economies,
financial economies. Lower costs could lead to lower prices
for consumers.
 -Firm not subject to losing control of supply.
 Disadvantages:
 -Vertical mergers will have less economies of scale because
most of the production is at different stages of production.
There is still scope for monopoly power. Also a vertical merger
can lead to monopsony power.