Uponit, ad recovery solution for premium publishers, have released its 2017 US Adblock Report. Unlike most reports in this field which are based on a survey, Uponit's report is based on real data, tens of millions of web pages our solution is embedded in. https://uponit.com/2017-adblock-report/

1. US ADBLOCKING RATE REACHES 33.1% IN 2017
[Research + Infographic]
Adblocking is Not Slowing Down
According to a new study conducted by Uponit, an ad recovery pla;orm, which is based
on data from its US clients, the es?mated rate of adblocking rate in the US has increased
by 11% from last year, to reach 33.1%.
The new research, based on tens of million of website pages, found that adblocking rates
have increased across various website ver?cals, with tech websites leading at 38.62%.
Research has also found that the websites with the highest adblocking rate are online
streaming websites, with a staggering 67%.
According to Yarden Mitrani, Uponit’s COO who led the research, “An interes?ng finding
in our research was the rate at which users uninstalled ad blockers or whitelisted
domains in order to allow for ads to show. Once installed, the chances of an ad blocker
being uninstalled or disabled via whitelis?ng of a domain, is less than 1%. This leads to a
permanently growing revenue loss for publishers.”
The browser with the highest adblocking rate is Mozilla's Firefox with 47.5%, followed by
Opera with 39.7%.
Among ad blockers, the most popular one is Adblock Plus, which has almost half of the ad
blockers market share. 4% of users installed more than 1 ad blocker.

2. Adblocking Poses A Big Threat for Publishers
One of the biggest challenges for publishers today is adblocking. Publishers are using
various strategies to fight it: Some publishers use paywalls to charge users for access to
their site. Others, prefer to force their users to whitelist their website. These methods
have received a lot of publicity but have not yet proven to be effec?ve for most
publishers. The main downfall of both strategies is their disrup?veness and the risk that
the users will abandon the site altogether, causing an even longer-term effect by
damaging the website SEO.
An alterna?ve approach provided by Uponit allows publishers to recover ads that were
ini?ally removed by ad blockers. Contrary to what might be expected, using ad recovery
techniques, adblocking users even display high engagement rates, at ?mes higher than
non-adblocking users.
What’s Next - Apple and Google Stepping In
It would be interes?ng to see how these numbers will change as Google releases its new
Chrome version with a built-in ad filter next year, and Apple's Safari will automa?cally
stop audio and video ads from loading – and even give users the op?on of skipping ads
altogether.

8. About Uponit:
Uponit protects publishers online ad business and restores revenue lost to ad blockers.
Through a simple integra?on, publishers can engage with their audience and serve ads to
their adblocking audience. Founded in 2015, Uponit has recovered over 11 billion ad
impressions to date. It has offices in NYC and Tel Aviv and is backed by JVP and KDC
For further details please contact Sagi Katz, Head of Business
E: sagi@uponit.com
T: +1 (212) 634-4572