RellaRoo is a Google Partner helping Small and Medium businesses leverage the power of Digital Marketing. Let RellaRoo help you maximize your marketing dollars and stop spending money with no tangible results.
2. Confidential and Proprietary
Building awareness through real engagement
Your Audience is Changing
Google is Bringing Real Engagement to Advertising
And Making it easier to Find Your Customers
Building Awareness Through Real
Engagement | 2
3. Confidential and Proprietary
The life of your customer has changed
Time spent online has increased 100% because
of smart phones and tablets
Time spent with digital is growing 16%
Time spent with TV is now -2.5%
Building Awareness Through Real
Engagement | 3
Source: Emarketer Time Spent Comparative Estimates
4. Confidential and Proprietary
Activity has shifted to digital media
80% of people age 18-29 own a
smartphone
Digital is the #1 medium, passing
TV in 2013
100 hours of video are uploaded
to YouTube every minute
83% of adults 50-64 use the
internet
Minutes spent online per day
2010 vs 2014 US
Building Awareness Through Real Engagement | 4
280
in 2014
166
in 2010
6. Confidential and Proprietary
The future holds more choice for consumers
Consumers expect advertising that educates, entertains or
adds value
Users are in control: can skip or ignore irrelevant ads
Ads are social: users share content they find valuable
Building Awareness Through Real
Engagement | 6
8. Confidential and Proprietary
54% of online ads do not have the opportunity
to be seen
Create and capture demand to boost performance | 8
54%
of online ads do
not have the
opportunity to be
seen.
9. Confidential and Proprietary
Only pay for ads that are seen
Create and capture demand to boost performance | 14
Redefining CPM to the benefit of advertisers
Display
VCPM
On screen:
Pay for impression
Not on screen:
Do not pay
Others Google
CPM
Viewability
Actual CPM
$2.00 $2.00
46% 100%
$4.35 $2.00
Viewable CPM has reshaped
digital media buying.
Stop paying for partial and
incomplete impressions
Source: ComScore Viewability Benchmarks Insights
10. Confidential and Proprietary
Pay for views, not just impressions by providing
the user choice with TrueView
Building Awareness Through Real Engagement | 10
The power of choice
True engagement because viewers choose to watch your ad.
Reach your ideal customer
About 1 in 5 viewers choose not to skip ads, saving
advertisers from paying for 4 of 5 of less engaged
impressions.
YouTube
TrueView
Source: ComScore Viewability Benchmarks Insights
11. Confidential and Proprietary
Let users choose the ad experience through
engagement ad formats
Building Awareness Through Real Engagement | 11
Engagement
Ads
15x
More enagement than
a conventional display
ad
15x
More engagement
than a conventional
display ad.
Captivate consumers
around your brand with
interactive creative,
optimized for
engagement.
Source: ComScore Viewability Benchmarks Insights
12. Confidential and Proprietary
Turn your story into conversation with social
ad formats
Building Awareness Through Real Engagement | 12
70%
Of US consumers
trust brand
recommendations
from friends.
+Post ads transform
Google+ into display
ads across the web.
Social
+Post Ads
Source: ComScore Viewability Benchmarks Insights
14. Confidential and Proprietary
Google has the most reach online
Building Awareness Through Real Engagement | 14
Reach 88% of all global
internet users through
Google
US Google Reach
! YouTube reaches
more US adults
18-34 than any
cable network
! GDN is the largest
ad network in the
US reaching 94% of
population monthly
Source: Google Internal Data, Comscore, Nielsen NetView, March 2013
1 Billion Users, 169 Million unique US
viewers
500M Users
World’s largest display network
1.8B users, 3+ searches a day
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Targeting based on real behavior
Building Awareness Through Real Engagement | 16
Affinity Targeting allows you to find your most qualified audience
32 Year Old Male:
! Thrill Seeker
! Fast Food Craver
! Sports Fan - Water Sports
! Auto Enthusiast
32 Year Old Male:
! Savvy Parent
! Technophile
! Luxury Traveler
! Pet Lover
OR?
17. Confidential and Proprietary
Targeting based on real behavior
Demographic
! Target ads based on combination of declared and inferred data
! Gender
! Age
Remarketing Lists
! Target users from first party data
! Drive repeat message for iterative storytelling
! Great for ROI
Content Topics
! Target the web pages that matter to your brand
! Robust taxonomy of over 1750 topics
! Example: Sport, Entertainment and more
Building Awareness Through Real
Engagement | 17
Comprehensive options to supplement Affinity Targeting
18. Confidential and Proprietary
Targeting based on real behavior
Frequency Capping
! Set explicit limits on the number of impressions per user/device
! Reach a wider audience
! Frequency cap by hour, day, week, month, campaign
Transparency
! Transparent reporting
! See performance in real time
! Optimise midflight based on in campaign data
Flexibility
! At the speed of your business
! Auction campaign can start/stop when you need
! Scale budget as you see fit
Building Awareness Through Real
Engagement | 18
Real-time control of your ads
19. Confidential and Proprietary
Build awareness through real engagement
Strategy
Building Awareness Through Real
Engagement | 19
Reach a receptive audience with your brand message
Creatives
Investment
Success metrics
Trueview Video, Display Network, Zip Code Targeting
Recommended 10 to 20% of offline budget
Impressions, Clicks, and Conversions
Example Campaign Plan: