41. Involvement
• Co-creation of products
High
Low
• Involvement in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication
46. Can this be co-created?
And would people buy it?
47. Involvement
• Co-creation of products
High
Low
• Involvement in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication
52. Involvement
• Co-creation of products
High
Low
• Involvement in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication
54. Involvement
• Co-creation of products
High
Low
• Involvement in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication