Greeting Cards

1. Interdisciplinary Team Project
BIS 301 – Foundations of Interdisciplinary Studies
Dr. Jessica Hirshorn
B.I.S. Greeting Cards
(Blue Team)
•Stacy Buza-Majka
•Ryan Eveloff
•Betty Lopez-Mori
•Daniel Mullholand
•Debra Murata
•Timothy Ryan

2. Table of Contents
• Introduction
• Mission Statement and Objective
• Vision Statement
• Organizational Structure
• Duties and Responsibilities
• Card Designs
– Birthday
– Romance
– Inspirational
– Special Occasions
• Spring Break
• Everyday
– Graduation
– Holiday
– Invitations
• Organizational Behavior and Leadership Issues
• Acknowledgements
B.I.S. Greeting Cards

3. B.I.S. (Building Interdisciplinary Skills) Greeting Cards is a
small company that was created in 2008 by a group of six
college friends at Arizona State University. The six friends met
while attending the Bachelor of Interdisciplinary Studies (BIS)
program at ASU. As students, the friends were frustrated by
the lack of selection in greeting cards to celebrate the joys and
commiserate the frustrations of attending college. The major
greeting card companies only offered graduation cards during
the months of May and June.
The friends did some market research and were convinced that
there was a niche for greeting cards that specifically dealt with
the types of events students encountered while enrolled in
college. They also believed that faculty, staff, and
administrators were looking for greeting cards that
acknowledged the unique events and aspects of working for a
university. The friends knew that life on campus offered dozens
of opportunities to send a card. One of the distinct aspects of
B.I.S. Greeting Cards is that their cards are sold only in
bookstores and there are no free-standing stores in shopping
malls. B.I.S. Greeting Cards does not sell gifts and
accessories, it only sells cards.
Introduction
B.I.S. Greeting Cards

4. The mission of B.I.S. Greeting Cards is to create innovative,
quality, custom greeting cards to meet our customers’ needs.
We strive to provide a unique and inexpensive product geared
to the events, interactions, and experiences that occur in the
lives of college students. Founded on the concept of teamwork,
at B.I.S. Greeting Cards we put our faith in each other, working
together to provide excellent, creative products.
B.I.S. Greeting Cards is committed to our customers. Our staff
is dedicated to responsive customer service, ensuring that their
needs and expectations are met. We pride ourselves on going
the extra mile with regard to our products, policies, and
responsibilities. At B.I.S Greeting Cards we always looks
forward to new challenges and better products, and we trust
that our customers believe in our mission.
Mission Statement
and Objective
B.I.S. Greeting Cards

5. Vision Statement
B.I.S. Greeting Cards was formed to create greeting cards
that inspire humanity. The main goal of B.I.S. Greeting
Cards is to capture sentiments through innovative,
inspiring and heartfelt greeting cards. We will strive to do
this by continually developing products to meet our
customers’ needs. Our company also creates
environmentally friendly cards that are made with post
consumer packaging, biodegradable inks and adhesives,
and are completely recyclable. Our vision is to have our
company’s cards in campus bookstore by May 2008.
Furthermore, we would like to have our cards in 50% of
Arizona card stores by 2011 and 75% by 2013, while
developing a web presence to support online sales during
the same time period.
B.I.S. Greeting Cards

6. Organizational Structure
President & CEO
Operations Marketing Sales Product
Our company is in its infancy stages and we have a limited
amount of employees to do all of the necessary work to grow
this company in order to maximize profits. Our current layout
represents the broad departments of our corporate structure.
B.I.S. Greeting Cards

7. Organizational Structure
Continued
Our four main departments represent the core of our business.
Each department is required to operate within their own budget and
to meet all necessary deadlines. During these early stages of B.I.S.
Greeting Cards, it is very important to operate in an interdisciplinary
environment. Each department is crucial to the overall success of
the business, so each team is represented during decision making
discussions. This interdisciplinary team approach allows for
feedback and interaction from each department prior to making any
significant decisions.
For example, the Sales Department relies upon the Product teams
to communicate and educate the sales force in order to ensure that
the Sales Department sells goods that the Product team can build,
create and maintain. In addition, the Marketing Department
promotes the products that the Product team creates and the goods
the Sales Department sells to customers. Finally, the Operations
Department produces the product that is marketable and that can
generate enough demand from our customers in order for the Sales
Department to finalize.
B.I.S. Greeting Cards

8. Organizational
Structure Continued
As you can see from this diagram, each of
our departments relies upon the other
departments in order to operate effectively.
Should one area fall behind or delay the
process, the other areas suffer due to their
lack of productivity. This reliance is crucial in
the early stages of B.I.S. Greeting Card’s
development. Each department operates
individually to meet customer deadlines and
corporate objectives, but collectively we
depend on each other. Having an
interdisciplinary team represents people with
training and expertise in different areas
joining together to accomplish common
goals. B.I.S Greeting Cards’ future success
will depend on the teamwork of the members
of these core departments.
Sales
Department
Marketing
Department
Operations
Department
Product
Department
B.I.S. Greeting Cards

9. Duties and Responsibilities
President
• Leader and face of the company.
• Final decision-maker on issues that involve the staff and the product.
• Negotiates terms and conditions of product distribution.
Operations
• Controls the creation of the mass product.
• Maintenance of the mass product and the staff.
• Provides direct access of the product to the consumer.
Marketing
• Promotes product and product location.
• Promotes brand and company awareness.
• Develops new product campaigns.
Sales
• Maintains and creates relationships with vendors.
• Networks with clients to build social contacts.
• Conducts financial review of product and competitor’s product.
Product
• Creation of individual product.
• Maintenance of the individual product.
• Maintenance of appropriate graphic design artists and materials.
B.I.S. Greeting Cards

10. Card Designs – Birthday
B.I.S. Greeting Cards
B.I. S offers Birthday cards that are designed with the
college atmosphere in mind. You can pick up a card for
your friend, co-worker, administrator or your favorite
teacher.

11. B.I.S. Romance cards are designed for couples
who want to express their love any day of the
year or for special occasions such as
Valentines Day, anniversaries, or just to say I
love you.
Card Designs - Romance
B.I.S. Greeting Cards

12. Card Designs - Inspirational
B.I.S. Greeting Cards
B.I.S. offers Inspirational cards which are designed for
those occasions when you want to cheer someone up or
just to offer words of encouragement through tough
times.

13. Card Designs – Special Occasion
Spring Break
B.I.S. Greeting Cards
B.I.S. Special Occasion cards are designed
for fun occasions such as Spring Break for
those students wishing to send greetings to
friends taking a well-deserved vacation from
school.

14. Card Designs – Everyday
B.I.S. Greeting Cards
B.I.S. Everyday cards are designed for
those occasions when you just want to
say Hi or to keep in touch with friends or
family members, whether nearby or
faraway.

15. Card Designs – Graduation
B.I.S. Greeting Cards
B.I.S. offers a wide selection of Graduation cards, which are very popular on
the college campus. We offer religious, humorous, or contemporary cards.
You’ll find that we have just the right card for that special graduate.

16. Card Designs – Holiday
B.I.S. Greeting Cards
B.I.S. offers Holiday cards for every occasion.
You’ll find a wide selection of religious,
humorous, contemporary, and romantic holiday
cards.

17. B.I.S. offers a wide selection of invitations for all occasions. We offer
invitations for occasions such as graduation, birthdays, spring break,
fraternity, sorority, or homecoming. We also offer invitations for all holiday
celebrations.
Card Designs – Invitations
B.I.S. Greeting Cards

18. Organizational Behavior &
Leadership Issues Encountered
Our team did a terrific job communicating at the early stages of
the project and throughout the completion of the project.
Everyone posted early and contributed to ideas, agreed on
who would lead us, and she assigned the roles to the group in
a timely and efficient manner. Other members contributed
ideas and since this organization did not meet in person, we
were all quite impressed by the effectiveness, leadership, and
teamwork that the entire team contributed.
We openly discussed various strengths and weaknesses
regarding the project and the leader helped to coordinate the
roles of each member in order to best meet each person’s
strengths. In addition, the early and effective leadership in
assigning the roles of the team, the responses and
communication was very open and agreeable. There were no
problems in deciding what we were going to focus on and the
process that it would take to get us there.
B.I.S. Greeting Cards

19. Acknowledgements
Interdisciplinary / Cross Functional Team Members and
Contributions
• Stacy Buza-Majka – Duties and Responsibilities of Departments
Summary
• Ryan Eveloff – Organizational Behavior and Leadership Summary
• Betty Lopez-Mori – PowerPoint Presentation and Editing
• Daniel Mulholland – Organizational Structure and Cross Functional
Team Summary
• Debra Murata – Team Leader and Card Design
• Timothy Ryan – Mission & Vision Statements and Objective
Summary
B.I.S. Greeting Cards