1. Marketing plan for REDEGAT

2. Table of contents
 1 primary target market
 2 Needs Wants Expectations
 3 Competitors
 4 opportunity gap
 5 Product
 6 Price
 7 Promo

3. 1.The Actives
Primary Target Market
 15-50 years old
 Male & Female
 Single & Married
Secondary target market
 Young athletes

4. Go! Go! Go!
Lifestyle
Active & always on-the-go
athletes and aspiring athletes
Engages in health-oriented activities:
 Gym, sports, running, climbing

5. I am this and MORE!
Behavior
 Hydrates after every
workout
 Wants to be at the
best shape
 Competitive: pushes
self to the limit

6. 2.All-in-one for the on-the-go
 NEEDS
I need to be fit for my activities.
 WANTS
I want a drink that has everything that my body
needs, from warm-up to cool down
 EXPECTATIONS
I expect it to step up my work out and put me at
the top.

7. 3. Competitors

8. 4. Redegat positions strongly in a
differentiation market strategy
 Redegat is the world’s no. 1, scientifically-tested
sports drink. Studies show that Redegat
hydrates 90% better than water and 45% better
than any other sports beverage.
 Redegat not only hydrates but also enhances
muscle action, fights fatigue and boosts brain
fuel.
 It is the hero’s winning formula! Science has
proven it and athletes recommend it.

9. 5.Product
Famous for its flavors:
 Blue Bolt
 Grape
 Tropical fruit
 Orange Chill
 Pink Lemonade
 Lemon Lime
Available:
 400 ml
 500 ml
 1.5 ml

10. 6. Price
 Redegat is 20% premium priced

11. 7. Promo
 Media Advertising
Famous athletes

12. Print Advertising
 Every game needs a hero

13. Online
 Access made easy with online website