The document provides guidance for analyzing a media product using the Nesbit Larking model. The model examines four components: media organizations and technology, text forms and codes, audience perception, and socio-political environment. It instructs the reader to choose a media product, describe it through these four lenses, and relate the analysis to politics to show how the product was influenced by and can influence the sociopolitical environment.

1. So you are analyzing the Nesbit larking model. Choose a media
product. It Can’t be analyzing the role of government in media.
You analyze a tweet from twitter, an AD, news media about
politics, journal article and relate it to politics, television show
One episode, a music video and write about the media product
through Nesbit larking model.
Nesbit larking models components:
Media organizations and technology: Who produced media in
the media product, where is it coming from, and Who is
producing. Example: AD promoting a product and comes from
company. Or very few companies are media producers they do
their own advertisings
Text forms codes : Describe what media is, what are we looking
at the literal interpretation of the meaning. Describe what you
are seeing. symbols in ad or media product always mean
something describe the symbols you see their meaning.
Denotative and connotative breakdown of the media thesis.
Audience perception: How people interpret things, things people
didn’t like and HOW DID U KNOW THAT back it out with
evidence and arguments. Do not base your interpretation on
your opinion back it up. Try to make as direct evidence as
possible
Socio-political environment: Much of interpretation in this
section spinning around the argument. Sociopolitical
environment influence producers made the ad possible in this
environment.
The arrows in Nesbit larking model show the relationship
between variables and the purpose of the paper is to show how
you analyze a media piece.
Start paper with argument, Analyze through model after
providing information, support your argument with evidence

2. Argument examples:
For example, in devn ax piece in commercial he puts it to
empower women because they got into high schools’ and
elementary schools and shared it over social media to gain
access to markets.
If the company itself cared about message because doing it with
other brands shows that they don’t seem to see at the bigger
picture.
People created thee ad maybe designed with two women had
intention to empower women.
Summary/Response Writer Overview:
After the small group discussion, you will carefully read the
article selected by the discussion leader. Then you will write a
brief summary of the article followed by a more extensive
response to the article.
Directions for Summary/Response Writers:
· Retrieve a copy of the article from the course website.
· Following the guidelines you learned about summary /
response writing in Level 4, Academic Reading, write a
summary paragraph of the article.
· Write a response. The response should include a discussion of
the connections you notice between the article you discussed
and a chapter or chapters we have read in FEEE as a class.
· Use APA style to make reference to the article and to FEEE.
APA style also means that papers should be typed, double-
spaced, and in a normal sized font.
· Summary/Response papers are due one week after the
discussions takes place.
· Summary/Response papers must be between 400 – 600 words.
Please include a word count at the end of your assignment.
Grades for Summary/Response Writers:
· You will write two summary/response papers this term.

3. These papers are worth 15% of your grade (7.5% each paper).
Mujtaba Almutawa
FIRST Summary/Response
Small Group Discussion on January 5, 2019
Discussion Leader: Chie Gu
Other Participants: Frank Cho, Fay Zhang, Roah Altaweel
Soergel, M. (2012, February 21). Asian-born entrepreneurs see
opportunities in Jacksonville. Florida Times-Union, The
(Jacksonville, FL). Retrieved from
http://stats.lib.pdx.edu/proxy.php?url=http://search.ebscohost.co
m/login.aspx?direct=true&db=nfh&AN=2W63810708047&site=
ehost-live
Summary & Response
In the article “Asian-born entrepreneurs see opportunities in
Jacksonville”, Matt Soergel (2012) describes how many Asian
immigrants are helping to drive the economy of Jacksonville,
Florida. This is because many Asian-American immigrants
have started small businesses there. Therefore, if anyone is
looking for hope for Northeast Florida’s economic future,
looking for areas where Asian-born people are staying would be
a good consideration. Eric Nguyen, a member of the Vietnamese
Association of Jacksonville, was interviewed for the article. He
says that Asian Americans in the area are entrepreneurs by
nature. In other words, many of them much prefer owning their
own business to working for someone else. The author also
points out that immigrants from Asian countries are usually
very well-educated and very skilled. This means they are also
good workers. Their efforts benefit the United States

4. economically.
In the article, Soergel states that a significant amount of people
from China, Vietnam, and India who have moved to the U.S
found opportunities and became successful by starting small
businesses. This statement corresponds to what we’ve read in
FEEE’s chapter 4 which tells the story of Wai Hung (Tom)
Chan and Kong Kuk (Maggie) Wong Chan who immigrated to
the US from China and Hong Kong. The family faced many
challenges and failed several times before they finally
succeeded. But with each effort, Tom got more experience.
Then he started negotiating with different traders from China
for his own business. In the end, Tom started a business
importing fireworks from China to the US. He was very
successful and even employed other people. In my opinion, I
think that people who start their own business in the U.S have a
better chance at real wealth and prosperity than those who start
businesses in other countries. Starting a business in America
can seem like it has no limits. For example, the famous
company Google was actually started by immigrants. So was
the car company Tesla, the food chain Panda Express, and the
online marketplace Ebay. Because of the way these immigrants
have used technology to promote their businesses, for example,
through the media, everyone knows about them and a lot of
people frequent them. In my home country, Saudi Arabia, most
of the businesses are only known locally. But these American
companies that were started by immigrants are known globally.
This is why I think that immigration is so important to the
American business community. Immigrants have a lot to offer
that benefits the whole country.
Word Count: 413
Language Templates for Response Writing / Compiled by Ferey
for AAR / Fall 2018

5. Language samples from the video How to Create a Personal
Response. Access via YouTube @
https://www.youtube.com/watch?reload=9&v=MSwNrfCUVCo&
feature=youtu.be
1. Show that you are familiar with the original by explaining
succinctly what you are responding to. Use language to make
reference such as:
I noticed that …
I learned/discovered that …
I think the theme is …
I’m having trouble understanding …
I understood that …
I find … very interesting/surprising/sad/funny because …
The author says …
The speaker said …
2. Make a personal connection to the text. Do this by:
· Explaining how the new text connects to existing knowledge.
This includes knowledge and based on FEEE. Remember:
follow GENERAL statements with SPECIFIC ones.
· Explaining how the new text connects to your life experience.
· Explaining how the text makes you feel and why.
Use language to make a personal connection such as:
I had the same/opposite experience as …
I have the same/opposite problem as …
I also went to …

6. I can … like this character,
I like to … just like this character,
I agree with … because …,
I disagree because in my case …,
I have the same opinion as … because we think that …
That part makes me feel …
This reminds me of …
I also have the same interest(s) …
I see … doing … because …
I’m not sure that was the best thing to do because …
That worries me because …
I wonder if …
EBSCO Publishing Citation Format: MLA (Modern Language
Assoc.):
NOTE: Review the instructions at
http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=
MLA and make any necessary corrections before using. Pay
special attention to personal names, capitalization, and dates.
Always consult your library resources for the exact formatting
and punctuation guidelines.
Works Cited
McCarthy, Terry. “Coming to America.” Time, vol. 155, no. 18,
May 2000, p. 42. EBSCOhost,
stats.lib.pdx.edu/proxy.php?url=http://search.ebscohost.com/log
in.aspx?direct=true&db=mih&AN=3015741&site=ehost-live.
<!--Additional Information:
Persistent link to this record (Permalink):
http://stats.lib.pdx.edu/proxy.php?url=http://search.ebscohost.co

7. m/login.aspx?direct=true&db=mih&AN=3015741&site=ehost-
live
End of citation-->
Section: World
COMING TO AMERICA
The long, harsh odyssey of a Chinese illegal smuggled from
Fujian province to New Jersey
It was the most dangerous thing Chen Canting had done in his
life. But as he crouched in a small fishing boat in the south
China province of Fujian, he had no idea just how perilous. A
dozen others huddled in the boat. Some of their faces were
familiar, but the 20-year-old knew none of them by name. They
had just one thing in common: all were bound for America.
Illegally.
Chen told no one he was going except his father. The 50-year-
old farmer from Meiyou village was not really surprised.
Canting, the second oldest of his five children, was the most
ambitious. Slightly built but with a surprisingly deep voice and
an earnest air of self-assurance, No. 2 Son always wanted more
than the village offered. Instead of carousing in the karaoke
bars, he tried to set up his own business. He went south to
Xiamen to trade seafood, but ended up losing money in the
fickle, seasonal business. Undaunted, he was now attempting
something far more audacious. He would entrust his fate to the
"snakeheads" who illicitly spirit thousands of Chinese out of
their homeland and into the promised land of America.
Canting's father could give his departing son nothing but a few
warnings: be careful; stay out of fights; remember, plenty of
people die on the ships or are caught at the other end and sent
back. Father and son agreed not to tell the young man's mother.
She would try to stop him. The night before he left, Chen took

8. over from her as usual at the noodle stall he helped her run.
After she went home, he quickly closed up the stall and made
his way into Fuzhou, 15 miles away. At the main railroad
station, the snakeheads were waiting for him, just as they said
they would be.
A friend had introduced Chen to the snakeheads--Chinese
gangsters who run human smuggling syndicates with links to
Chinese communities all over the world. Shifty, violent men
with a liking for gold watches and rings the size of plumbing
fixtures, the snakeheads have a ruthless reputation throughout
Fujian. Chen was scared of them, but he was also exhilarated at
the prospect of going to the U.S. and earning "big money." (His
name, village and some identifying details have been changed to
protect him and his family.) For $37,000 the snakeheads
promised to transport Chen to New York City. He didn't know
how long it would take, what the route would be, what kind of
risks he would endure. It was with a mixture of fear and
excitement that he sat in the boat as it pulled away in the early
hours of Sept. 3, 1999.
The fast-growing traffic in Chinese illegal immigrants is a
modern-day kind of slave trade, harsh, uncertain and expensive-
-except there is freedom and opportunity at the end for those
who survive it. Thousands of Chinese pay huge sums to cram
into ramshackle ships and sealed containers in the hope of
sneaking into the U.S. Rough estimates put the number at
10,000 for 1999. Some are caught--1,500 were repatriated last
year--but most succeed in joining the estimated global tide of
275,000 illegals entering the U.S annually. A significant
percentage also die trying. In January a container ship docked in
Seattle with 18 Chinese in the hold. Three were dead in the filth
at the bottom of a container; the others were on the verge of
starvation. Still, like Chen, they keep coming.
The ship that would take Chen across the Pacific was waiting
off the coast in the darkness. It was a rusty old Korean freighter
with three holds. Chen was among 100 people packed into the
rear hold; 60 more were loaded into one of the front holds, and

9. the third held food and water for the voyage. When the hatches
were slammed shut, Chen felt as if he were on a prison ship.
Life inside the hold was nightmarish. There were no windows;
only one fan worked to suck out the stale air. "We were cold all
the time," recalls Chen. The toilets were two buckets, one for
men and one for women. Hygiene was impossible in such
cramped conditions. "Everyone got eye infections. For a week
my eyes were all red, and I couldn't see anything." The
snakeheads periodically handed out water, rice, peanuts and
some vegetables to their human cargo, but no meat, fish or tea.
Half a dozen snakeheads and three armed Cambodians stood
guard. "They were Khmer Rouge--you know, assassins," says
Chen. They allowed the inmates onto the deck once a week to
wash in salt water. Otherwise Chen and the others were
confined to the hold 24 hours a day. Once when he tried to
sneak out, he was caught and beaten before being thrown back
into the hold. The snakeheads would sit on deck and drink beer
at night. Then they would go into the holds and select young
women to come up on deck. "Nothing was said, but when they
came back, everyone knew what had happened," says Chen.
The snakeheads did not waste much sympathy on their cargo.
Several weeks into the trip, a man who was traveling with his
wife and three-year-old daughter fell ill. For three days, the
man was dizzy and experienced a sense of nausea and didn't
know where he was. On the fourth day, the man died. The
captain of the boat had his body tossed overboard.
Chen thought the journey would never end. In fact, it would
take the aging freighter five weeks to cross 9,000 miles of
ocean. Modern container ships are faster and cheaper, but the
windowless boxes are locked from the outside, and nobody can
get out until the container is unloaded. Immigrants can starve or
be asphyxiated, especially if the crew of the ship doesn't know
it has stowaways. Even on Chen's cramped ship, though
specially fitted for human smuggling, there were no bunks, and
people slept cheek by jowl on the floor.
At the beginning of October, Chen's ship encountered a big

10. storm. As the rickety bucket rolled from side to side, waves
poured into the holds. Suddenly the daily fear and uncertainty
escalated into full-scale terror, and the holds echoed with
screams. "Everyone on the ship thought we were going to die,"
remembers Chen. But the ship plowed on, and on Oct. 8 reached
its destination--not America, as Chen had assumed, but
Guatemala, well away from the U.S. Coast Guard.
Bad weather hampered a landing, and on the first night only
half the Fujianese, including Chen, were unloaded. The
Fujianese were forced to stand on a shallow reef, with water up
to their thighs, waiting for small boats to come out from the
shore to pick them up. Finally five boats manned by Taiwanese
gangsters ferried them to land. The Fujianese trudged through
fields for several hours before they reached a road where vans
awaited them. The next night the Taiwanese boats went out
again, but this time the Guatemalan police were waiting at the
landing site. Chen thinks peasants who saw the first group
tipped off the law. Most of the second batch of Fujianese were
arrested as soon as they reached shore, but one boat capsized in
the choppy water. Chen says a dozen people drowned.
Chen and about 100 others were taken to the house of a
Taiwanese who lived with his Guatemalan wife on the outskirts
of Guatemala City. "He was a big boss. His house was like a
mansion, and there were 100 servants." Chen quickly discovered
that local peasants had "much worse lives" than farmers in
China. He and his fellow illegals were not fleeing desperate
poverty. Their coastal province is relatively well off for China:
Fujian gets investment from Taiwan, just across the strait, and
the land is fertile enough to feed everyone. But Fujianese have a
centuries-old tradition of emigration, peopling many
Chinatowns around the world; the young grow up with the idea
of emigrating to join their rich overseas relatives. What China
denies many is opportunity. At home Chen was making $120 a
month wholesaling fish and running the noodle stall. But he
knew that in the U.S. he could earn much more.
At the house of the Taiwanese, Chen and the others were told to

11. keep out of sight. The Guatemalan police were searching for
them, so they spent a month holed up inside, waiting to resume
their journey. They were not allowed to call home. For the
snakeheads, who get paid only on arrival, the trip had now gone
badly wrong. A dozen of their human cargo were dead, 38
others arrested, and the U.S. immigration authorities had been
alerted.
What Chen did not know was that news of the deaths and the
arrests had made its way back to Fujian. In their small red brick
house at the end of a dirt road, Chen's parents were deeply
worried. "We would make food and then just sit at the table
looking at it, with no appetite to eat it," says his mother, a thin
woman with a weather-beaten face from years of working in the
fields. She wished bitterly that she had been able to stop him
from going.
At the beginning of November, a white truck pulled up to the
Taiwanese gangster's house. Chen and 24 others were pushed
into a tight crawl space under a false floor in the back of the
truck. The truck was loaded with grapefruit and driven north
into Mexico. "It took 40 hours; we had no water, very little air,
lying down all the time. For sure if it had lasted even another
hour or two, I would have suffocated," says Chen. "By then I
was more scared of dying than of being caught and sent back."
Lying there, all he could think of was his home and his family,
and he wished he had never left.
But now there was no going back. Chen was scared too about
what would happen when he arrived in the U.S. He hoped his
family would be able to borrow enough money to pay off the
snakeheads, but he wasn't sure. "If your family has no money to
pay, they throw you into the black market. I have heard that
could be selling heroin." Or worse. Snakeheads have no
compunction about killing if their bills are not paid.
Chen and his companions were finally released from the truck in
the middle of a forest in Mexico. They were given into the care
of three armed "coyotes" who would be their guides across the
border. The Mexican leader spoke Chinese; this was not the first

12. group of Fujianese he had seen. Chen found out from one of the
men that they would earn $5,000 for each Chinese they got into
the U.S. alive. But because immigration authorities were on the
lookout for Chen's group, they camped in the forest until the
end of December. The Chinese would be much more
conspicuous to informers on the Mexican side of the border than
Hispanic immigrants, and the coyotes worried that their
smuggling routes for the Chinese would be betrayed. Chen and
his comrades had no idea where they were. They had little
choice but to hunker down and eat the unfamiliar Mexican food
they were served. Chen picked up a few Spanish words, notably
cigarrillos; cigarettes were his only antidote to the tension. At
New Year's the anxious band was driven north to a town full of
bars near the border, only to wait some more, presumably while
the coyotes contacted accomplices on the U.S. side of the
border. On Jan. 10 they headed out on foot across the desert.
Crossing the border took six days. The Chinese had little water
and less food. At night, when the temperature dropped below
freezing, they could do nothing but hold each other for warmth.
Their Mexican guides would not allow them to light fires, and
Chen still had only the two thin shirts and one pair of trousers
he had been wearing since he left Fujian. On the sixth night
they reached a chainlink fence. The Mexicans sliced it open,
and Chen pushed his way through. After 10,500 miles and 135
days, he had finally made it to the U.S.
But there was no time to savor the moment. If ever the
immigrants were in danger of being captured, this was the time,
with the U.S. Border Patrol on the prowl. The Chinese were
lucky that night. A minivan with darkened windows was waiting
for them, with a Chinese driver. The snakeheads' far-flung
networks had delivered. The driver drove them through the
night to a large city, which Chen discovered was Houston,
though he had only the vaguest idea of U.S. geography. All he
had was the telephone number of a distant cousin in someplace
called Flushing, N.Y.
The snakeheads were not finished with Chen anyway. After a

13. day in Houston, he was driven to Los Angeles, locked in a room
and told to phone his family in Fujian for the passage money.
The price had suddenly increased because of the Chinese who
died or were arrested en route. The snakeheads now demanded
$50,000 for delivering Chen to the U.S. That represented a
fortune, more than 30 years' earnings for Chen back in Fujian.
The amount was not negotiable.
Chen called home on the night of Jan. 18. It was already the
next morning in Fujian when his mother answered the phone and
burst into tears. For more than four months, the family had had
no idea whether he was alive or dead. The only thing they knew
was that he had not been among those reported arrested.
That day Chen's father began the onerous search to collect the
money, borrowing from friends and relatives, and
moneylenders--who demanded an interest rate of 2% a month.
As he brought each portion home, he hid it underneath his
wooden bed. "We were very nervous. We had never had so much
money before. I told Eldest Son to stay at home all the time to
watch the money," says the father. After two weeks he had
acquired the full amount. On the night of Feb. 1, two local
snakeheads went to the house to pick it up. The next day the
L.A. snakeheads put Chen on a plane for New York City.
"New York was great, like playtime," says Chen. His cousin in
Flushing gave him a bed, and for a week he wandered around
Manhattan, gaping at the skyscrapers and the aircraft carrier
Intrepid, which made him realize how small his own ship had
been. "That was the most amazing thing. I had never seen a ship
that big."
But Chen's cousin, who had U.S. residency, did not want him to
stay indefinitely, and after a week she kicked him out. Chen
now learned the meaning of being alone. He didn't know a
single other person in the country. The only place he felt
comfortable was Manhattan's Chinatown, once he knew how to
get there by subway. Wandering the streets, he came across a
window sign in Chinese advertising a job agency. For a $40
introduction fee and a $12 bus fare--almost the last of the small

14. amount of savings Chen had brought with him from home--Chen
was soon on his way down the New Jersey Turnpike, bound for
the Dragon King Chinese Buffet Restaurant--an "all-you-can-eat
crab legs, sweet-and-sour pork and 'plenty more' for $12.95 plus
fortune cookies with your check" kind of place. The food bore
little resemblance to anything he had eaten at home, but he
knew how to chop vegetables, wash dishes and mop the floor.
Today, for a 13-hour workday six days a week, Chen makes
$1,400 a month, and as an illegal he pays no taxes. He sends
most of the money back to his family to repay the snakehead
debt.
Chen has been working at the Dragon King for more than two
months. He is happy to be in the U.S. and seems to identify
naturally with the American can-do mentality. "The best thing
about America? You can work without ID," says Chen, smiling
broadly. He likes Americans: "When you bump into someone on
the street, they will smile and apologize, not like China, where
people snap at you all the time." But it bugs him that he can't
buy cigarettes or beer, because "they need ID, and I don't have
any."
Chen has come of age in the course of his long odyssey. He
cannot hide his pride when he says he will keep sending money
to support his family in China, even after he has paid off his
debt. For the time being he works with 17 other Chinese, all
from Fujian, as well as five Bangladeshis and one Indian--not a
green card among them. Finding proper papers will come. "I
haven't had time to work that out yet," he says, implying it will
not be that hard. Meanwhile, he is trying to learn English so he
can climb out of the dishwashing level of the economy. He has
already dreamed up a business plan to import crabs from China.
And at the right time he plans to get married, to some Chinese
woman who also came over by boat. "They are tough and don't
cry much, so they make good wives," he thinks.
His family is delighted that No. 2 Son made it safely to the U.S.
When TIME shows his parents pictures of Canting standing
outside his restaurant and sitting in a car, the mother rushes off

15. to show all her neighbors, as proud as American parents
displaying college graduation photos of their children. Like the
knight who slayed the dragon, Chen Canting overcame the
dangers challenging him, risking death on the high seas,
imprisonment in four countries and abandonment in a nation
where he knew nothing of the language or the culture. He broke
the law and remains an illegal immigrant, which still poses a
problem if he is ever caught. But for now he is here. And that,
as he says, is the strangest, most wonderful thing of all.
THE LONG ROAD
Sept. 3, 1999 Chen leaves his family, above, in Meiyou village
to meet gangsters and rendezvous with his aging, rusty ship
Five weeks across the Pacific: For 9,000 miles (14,000 km)
Chen is locked with 100 others in the overcrowded hold of a
smuggling freighter like the one above
Oct. 8, 1999 Lands on Guatemalan coast; hides for a month in
smuggler's home
Early November Trucked north; 40 hours hidden under the
floor
More than a month Waits hidden in Mexican forest
Jan. 1, 2000 Driven to a Mexican border town, where he waits
nine days
Jan. 10, 2000 Mexicans lead him on a six-day trek across the
desert to U.S. border, where he slips through cut in border fence
Jan. 16, 2000 Driven to Houston, then L.A.
Jan. 18 to Feb. 2, 2000 Held in L.A. while his family scrapes
together the gangsters' $50,000 fee for his trip; once his parents
pay, he is flown to New York City
Feb. 2-9, 2000 Spends a week in Flushing, with a relative
Feb. 9, 2000 Gets kitchen job at a restaurant in New Jersey
PHOTO (COLOR): LUCKY ILLEGAL To steal into the U.S,
"Chen Canting" survived a harsh ordeal
PHOTO (COLOR): NEW LIFE Even in the grim garage he now
calls home, Chen envisions a bright future
PHOTO (COLOR)

16. MAP: China
PHOTO (COLOR)
PHOTO (COLOR)
MAP: North America
~~~~~~~~
By Terry McCarthy, Fuzhou and New Jersey
© Time Inc., 2000. All rights reserved. No part of this material
may be duplicated or redisseminated without permission.
What is media?
Media is a pleural noun that describes a form of communication
Media are vehicles for the transmission of meaning
Media consist of a vast array of signs and symbols
Popular media forms consist of:
Television
Internet
Radio
Music
Newspapers
Movies
Phones
Tablets
General Framework
Paul Nesbitt-Larking. Politics, Society and the Media (2nd
Edition). Broadview Press. 2009.
Compare and contrast ad campaigns!
Dove
Dove Evolution Video
Dove Onslaught Video

17. Axe
Axe Music Video
Axe Television Ad Diner Party
Axe Television Ad Dentist
General Framework
Analyze the Red Campaign
Red Campaign
Jimmy Kimmel
Red Campaign Shopathon
Bike Ride with Bono
Red Song
Bono & Oprah News
Bono on Oprah
General Framework
· Instructions:
·
· Chose a media product – message, campaign, blog post, video,
movie, song

18. · Perform an analysis of the media product using the Nesbitt-
Larking Model of Politics, Society and the Media (page 2 of the
course-pack)
· Must be no more than 3 pages (not including references & title
page)
· Must include at least 5 references (peer-reviewed journals
and/or reliable and valid sources of information)
· Point allocation:
· 8 points – Comprehension of the Nesbitt-Larking Model:
Politics, Society and the Media — How well did you describe
your media product according to the model? Did you take into
consideration each concept (owners & tools, texts, readings,
socio-political environment) and the relationships between these
concepts?
· 5 points – The clarity of the report – Are the arguments clear
and concise? Is the report organized properly?
- When in doubt, use this formula – main argument, support,
evidence
· 5 points – Information in the report – Is the evidence
convincing, relevant, and valid/reliable?
· 2 points – Grammar and citation– Has the report been properly
proofread? Is every reference properly cited? Does it adhere to
the page requirement guidelines?