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The Future of the Dutch Cloud and Hosting Industry

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The Future of the Dutch Cloud and Hosting Industry

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The Future of the Dutch Cloud and Hosting Industry

  1. 1. The Future of the Dutch Cloud & Hosting Industry Pim Bilderbeek, Principal Analyst, The METISfiles
  2. 2. Technical and functional management, … Web hosting, Domain names, VPS, Email, …. Cloud, Colocation, Dedicated HW, CDN, …. Web Infrastructure Applications Services Management, Support, SLA, … Dutch Cloud & Hosting Industry • Provide Web, infra, app hosting or combination of all three • Hosting can be core or context • Hundreds of small (web) providers • Top 10 Independent Dutch Cloud & Hosting Providers have 150 employees on average and have been established 15 years ago • Majority of providers established less than 15 years ago • Lots of M&A activity • SOHO and SMB most common customers • Built on direct sales • Growth market
  3. 3. What is Driving Market Growth? Cloud & Hosting Digitalisation of products & services IT Infrastructure Outsourcing Everything-as- a-service Web hosting Application hosting Infrastructure hosting
  4. 4. The Big SwitchOn- premise Co- location Hosting IaaS PaaS SaaS BPaaS Data center infrastructure Physical Computing Virtual Computing Software Dvlpt Applications Business Process control elasticity dedicated dedicated dedicated shared shared shared dedicated shared dedicated shared dedicated shared ServicesSoftwareHardware ServicesPlatforminfrastructure Oud Nieuw
  5. 5. SaaS 76% PaaS 4% IaaS 20% Dutch Cloud Providers by Segment 19% 3% 3% 3% 4% 4% 5% 6% 9% 12% 13% 19% Other Healthcare Document Management Time Management Education Collaboration CRM Digital Marketing HRM Finance/ERP Communications Online Workspace 0% 5% 10% 15% 20% Dutch SaaS Providers by Category Of SaaS providers that have an IaaS partner are located in a Dutch data centre, 16% are in another European country, 15% are in the US 69% Of SaaS providers have an IaaS partner, 42% have their own infrastructure 58% Of SaaS providers that have an IaaS partner provide online ordering and onboarding compared to 21% of those that have their own infrastructure 45% CloudscapeNetherlands Version 1.4 Top 275 Dutch public cloud computing providers
  6. 6. Model: Public, Private, Hybrid Application: Social, Analytics, Mobile, IoT Service: SaaS, IaaS, PaaS, BPaaS Datacenter: On-premise, Co-location, Cloud Provider: Amazon, Microsoft, Softlayer A Hybrid, Multi-Cloud World integration orchestration management sourcing control
  7. 7. Changing Service Provider Roles • Delivering automated network services from carrier cloudsCarriers • Switching hubs for cloud, content and connectivityData Centres • Orchestrating automated infrastructure services from hybrid multi-cloudsInfrastructure hosters • Delivering application management services from hybrid multi-cloudsApplication hosters • SaaS provider delivering software-as-a-service from a multi- tenant cloudSoftware providers • BPaaS provider delivering automated business services from a multi-tenant cloudOutsourcers
  8. 8. Choose Your Battleground Global cloud providers, … New managed service providers, … Co-location providers, … Traditional managed service providers, … Managed Hybrid Multi-Cloud Providers Unmanaged Private cloud Public cloud Managed
  9. 9. Global Public Cloud Partners of Dutch Cloud & Hosting Providers
  10. 10. Technical and/or functional management, … Web hosting, Domain names, VPS, Email, …. Cloud, Colocation, Dedicated HW, CDN, …. Web Infra Apps Services Management, Support, SLA, … Products & Services Markets & Specialisation •High performance, high availability, self service, low cost, ... Specialisation •Multinationals, large corporate, SMB, SOHO, consumer, … Customer size •Trade, media, government, healthcare, … Vertical market •Developer, administrator, online marketer, …Role Department Choose your Specialisation
  11. 11. How To Remain Relevant? • Maintain direct customer contact and trusted advisor role • Invest in automation, orchestration and self service to drive down costs and cater for hybrid cloud customers • Manage infrastructure investments for minimal risk and maximum returns • Invest in an effective partnering strategy, e.g. partnering with public cloud providers to cater for hybrid cloud customers • Size: active merger and acquisition strategy. • Specialize: focus on segments that value direct customer contact and trusted advisor role • What is your key differentiator?

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