C bu07 cloud_offering_decoder


Published on

The IBM Cloud offering portfolio is an extensive collection of products that meet the needs of all kinds of businesses, large and small. However, having so many options can be daunting. This talk aims to decode the offerings and provide guidance in making the right choices.

Published in: Technology, Business

C bu07 cloud_offering_decoder

  1. 1. An IBM Cloud Offering Decoder cBU07 Megan Irvine, WebSphere Education©2012 IBM Corporation
  2. 2. Agenda ● A brief history of cloud (from my POV) ● The questions and challenges that shape cloud offerings ● Types of clouds ● Cloud entry points ● IaaS, PaaS, and SaaS offerings ● IBM SmartCloud ● New stuff! ● How to cloud-enable your environment©2012 IBM Corporation
  3. 3. In the beginning... ● What is a cloud? ● What is NOT a cloud? ● IBM SmartCloud formerly known as IBM Smart Business Development & Test cloud ● ISDM and TSAM... + =©2012 IBM Corporation
  4. 4. What is a cloud? ● Agility ● Reliability ● Accessibility ● Scalability ● Cost savings ● Security ● Flexibility ● Reduce complexity ● Workload management ● Measurability ● ● ● What is not a cloud?©2012 IBM Corporation
  5. 5. Asking the right questions ● Why are you looking at cloud? ● What do you want to do with cloud? ● Where do you fit into the cloud-scape? ● How will you cloud-enable your environment? ● What applications (or workloads) can be migrated to the cloud? ● Where to deploy cloud services (public, private, or hybrid cloud)? ● How to enable applications or workloads for cloud deployment?©2012 IBM Corporation
  6. 6. Cloud challenges ● Security ● How to secure applications and data on the cloud ● How to secure the operational environment ● Integration ● How to deliver existing applications, data or services on the cloud at same service level ● How to integrate legacy systems ● Control ● How to ensure that cloud services are used appropriately within an organization©2012 IBM Corporation
  7. 7. Types of clouds Enterprise Enterprise data center data center Enterprise Enterprise A B Managed Shared Private cloud Private cloud private cloud Enterprise Hybrid cloud User X B Enterprise A User Y External (public) External (public) Private cloud cloud cloud©2012 IBM Corporation
  8. 8. IaaS vs. PaaS vs. SaaS ● The distinction between PaaS, infrastructure as a service (IaaS) and software as a service (SaaS) can be unclear at times ● PaaS provides a set of automated and intelligent services and tools that sit on top of the infrastructure services provided by IaaS. ● PaaS is distinct from software as a service (SaaS) ● SaaS is a ready-to-use application as a service ● PaaS allows you to create differentiating applications for your unique business©2012 IBM Corporation
  9. 9. What do you want to do with cloud? ● Cut IT costs and reduce complexity ● Accelerate application development, testing, and deployment ● Transform business processes ● Build your brand ● Innovate with speed and efficiency ● Drive sales and profitability ● Create, manage, and/or monetize cloud services©2012 IBM Corporation
  10. 10. Theres an offering for that ● IBM servers and cloud-ready storage systems ● Software ● Services ● IT services ● Business services ● Analytics-based services ● Consulting services ● Integrated solutions ● Security solutions and services ●©2012 IBM Corporation
  11. 11. Where do you fit in? What do you want to do with Solution cloud? Cut IT costs and reduce complexity Cloud enable your data center Accelerate application development, Leverage cloud platform services testing, and deployment Transform business processes, build Use business solutions on cloud your brand, innovate with speed and efficiency, drive sales and profitability Create, manage, and monetize cloud Become a cloud service provider services©2012 IBM Corporation
  12. 12. Choose your own adventure: cloud entry points Cloud enable your Leverage cloud Use business Become a cloud data center platform services solutions on cloud service provider Infrastructure as Platform as a Software as a Cloud service a Service (IaaS) Service (PaaS) Service (SaaS) provider©2012 IBM Corporation
  13. 13. IBM SmartCloud Cloud capabilities that are built upon a common platform, with a commitment to open standards Business Process as a Service Business Process as a Service Software as a Service Software as a Service Platform as a Service Platform as a Service Infrastructure as a Service Infrastructure as a Service Design Design Deploy Deploy Consume Consume Foundation Foundation Services Services Solutions Solutions Private & Hybrid Clouds Managed Cloud Services Cloud Business Solutions Cloud Enablement Technologies Cloud Enablement Technologies Infrastructure and Platform as a Service Infrastructure and Platform as a Service Software and Business Process as a Service Software Commitment to open standards and a broad ecosystem©2012 IBM Corporation
  14. 14. IBM SmartCloud Consum Solutions e Cloud business solutions; SaaS and BPaaS Business Process as a Service IBM SmartCloud Deploy Software as a Service Services Managed cloud services; IaaS and PaaS Platform as a Service Technologies IBM SmartCloud Infrastructure as a Service Technologies Foundation Private and hybrid clouds; Cloud Design enablement technologies Cloud capabilities, built on a common platform, with a commitment to open standards©2012 IBM Corporation
  15. 15. IBM SmartCloud Foundation©2012 IBM Corporation
  16. 16. Private cloud ● Consulting services ● Integrated solutions ● Middleware for virtual environments ● Virtual infrastructure and management ● Physical infrastructure Enterprise ● Integration data center ● Cloud security solutions and services Private cloud©2012 IBM Corporation
  17. 17. Consulting services ● Cloud strategy and design ● Cloud transformation ● Application development ● Testing services ●©2012 IBM Corporation
  18. 18. Create a cloud strategy Task Offering Evaluate your Strategy and design services for a Cloud Infrastructure - infrastructure and http://ibm.co/IBZKLr workloads Strategy and Transformation for Cloud Providers - http://ibm.co/HuCp4O Analyze workloads Workload Transformation Analysis for Cloud - http://ibm.co/IC0h03 Perform assessment Strategy and Transformation for Cloud Adoption - http://ibm.co/Ik9XAb Identify security risks Security assessment services - http://ibm.co/HuuAvS Security Strategy Roadmap - http://ibm.co/IbBWQb Application Security Services for Cloud - http://ibm.co/Ii2PBK©2012 IBM Corporation
  19. 19. Physical infrastructure ● IBM systems for cloud - http://www.ibm.com/systems/cloud/ ● IBM cloud infrastructure/private cloud - http://www.ibm.com/cloud-computing/us/en/cloud-i ● Servers ● Storage ● Integrated cloud solutions©2012 IBM Corporation
  20. 20. New IBM PureSystems ● Just announced: ● IBM PureFlex System: Expert at sensing and anticipating resource needs to optimize your infrastructure. ● IBM PureApplication System: Expert in optimally deploying and running applications for rapid time-to-value. ● Expert integrated systems ● Flexibility of general purpose systems ● Simplicity of an appliance tuned to the workload ● Built for cloud ● Integrated elasticity and virtualization capabilities ● http://ibm.co/HHpiYo ●©2012 IBM Corporation
  21. 21. Bundles and integrated solutions ● IBM Workload Deployer - http://www.ibm.com/software/webservers/workload-deployer/ ● IBM SmartCloud Entry/IBM Starter kit on Power - http://ibm.co/IgUVsr ● IBM SmartCloud Entry/IBM Starter kit on x86 - http://ibm.co/HrSbYt ● IBM BladeCenter Foundation for Cloud - http://ibm.co/Ivu7qg ● zEnterprise Starter Edition for Cloud – (PDF) http://ibm.co/HvLRB6 ● System z Solution Edition for Cloud computing - http://ibm.co/HSENv6©2012 IBM Corporation
  22. 22. Middleware for a virtual environment Task Offering Application server WebSphere Application Server Hypervisor Edition - http://ibm.co/HC0KmG Portal & web content WebSphere Portal Server & IBM Web Content manager Manager Hypervisor Editions - http://ibm.co/HENs4W Enterprise service bus WebSphere Message Broker Hypervisor Edition - http://ibm.co/Ibyw4u Business process manager WebSphere Process Server Hypervisor Edition - http://ibm.co/HvpKME Business monitor WebSphere Business Monitor Hypervisor Edition - http://ibm.co/HsNIcw Database IBM DB2 - http://ibm.co/HqSsKO IBM Database Patterns - http://ibm.co/IC7nRY©2012 IBM Corporation
  23. 23. Virtual infrastructure management Task Offering Automate requesting, IBM Service Delivery Manager - http://ibm.co/HtpPBy deployment, monitoring and Tivoli Service Automation Manager - management of cloud http://ibm.co/HU2LGo computing services Build and manage a low- IBM SmartCloud Provisioning - http://ibm.co/HsUfUA touch, highly scalable cloud Monitor performance and Tivoli Monitoring for Virtual Environments - availability of multiple http://ibm.co/Io7tSz hypervisors Manage storage for virtual IBM Tivoli Storage Manager for Virtual Environments - environments http://ibm.co/HsyJdY Assess shared computing Tivoli Usage and Accounting Manager - resource usage http://ibm.co/HwyoIE©2012 IBM Corporation
  24. 24. Hybrid cloud solution: WebSphere Cast Iron Cloud Integration ● WebSphere DataPower Cast Iron Appliance XH40 ● WebSphere Cast Iron Hypervisor Edition ● WebSphere Cast Iron Live ● WebSphere Cast Iron Express Hybrid cloud External (public) Private cloud cloud©2012 IBM Corporation
  25. 25. Transform your data center http://ibm.co/HQ4brv Task Analytics-based Services Offering Extend the life of an existing data IBM Server Optimization and Integration center IBM Storage Optimization and Integration IBM Networking Strategy and Optimization Rationalize a data center IBM Cloud Infrastructure Strategy and Design IBM Data Center and Facilities Strategy IBM IT Transformation Strategy and Design IBM Middleware Strategy and Design IBM Service Management Strategy and Design Design a flexible data center solution Data Center Design and Construction that grows with you IBM Smart Business Storage Cloud IBM SmartCloud Enterprise IBM Networking Strategy and Optimization Optimize a data center; improve IBM Managed Security Services performance and efficiency IBM Smart Business Storage Cloud IBM Server Managed Services IBM Storage and Data Services IBM Tivoli Live©2012 IBM Corporation
  26. 26. Security services Task Offering Maintain compliance and security for Virtual server protection for Vmware - virtual and cloud data centers http://ibm.co/IYhFzv Administer, protect and monitor user Identity and access assurance - access to resources http://ibm.co/HJj5Rm Assess your cloud security readiness Application and security services - http://ibm.co/Ii2PBK Build a security-rich cloud strategy Security strategy roadmap - roadmap http://ibm.co/IbBWQb Identify your cloud solutions security Security assessment services - and privacy risks http://ibm.co/HuuAvS©2012 IBM Corporation
  27. 27. IBM SmartCloud Services Virtual infrastructure: Virtual desktop: ●IBM SmartCloud Enterprise ●IBM Smart Business Desktop ●IBM SmartCloud Enterprise+ Backup and recovery services: Managed security services ●IBM SmartCloud Archive ●IBM Hosted Application Security Management ●IBM SmartCloud Managed Backup ●IBM Hosted Mobile Security Management ●IBM SmartCloud Virtualized Server Recovery Management ●IBM Managed Security Services Management©2012 IBM Corporation
  28. 28. IBM SmartCloud Enterprise ● IaaS offering ● Development and test ● Batch processing ● Web site hosting ● Business applications ● Business partner offerings ● http://ibm.co/J3MIbt IBM SmartCloud Enterprise portal©2012 IBM Corporation
  29. 29. IBM SmartCloud Enterprise+ ● Technology platform ● Managed cloud, designed to support business- critical workloads ● Management, support and deployment ● Availability and performance ● Security and isolation ● Payment and billing ● http://ibm.co/JGzgsS©2012 IBM Corporation
  30. 30. IBM SmartCloud Application Services ● ● PaaS offerings: ● Application services - http://ibm.co/ICoD9R ● Testing services - http://ibm.co/IkpiR5 ● Application lifecycle management tools ● Team-based development environments ● Database as a Service (DaaS) and message routing ● Application deployment environment ● Application management ● Application integration, synchronization ●©2012 IBM Corporation
  31. 31. IBM SmartCloud Solutions ● SaaS: almost anything as a service ● Business process management ● Analytics ● Social business ● Smarter cities You are here ● Buying, procurement and sourcing ● Selling and merchandising ● Marketing and web analytics ● Business process as a service ● http://ibm.co/HYjpqY©2012 IBM Corporation
  32. 32. Business Process Management ● IBM BlueWorks Live - http://www.blueworkslive.com/©2012 IBM Corporation
  33. 33. Analytics ● IBM Predictive analytics and software solutions ● http://www.ibm.com/software/analytics/spss/ ● Too numerous to include here; everything from analytical decision management to SPSS data collection and statistics ● Cloud offerings: ● IBM BAO strategic IP insight platform (SIIP) ● IBM SPSS Decision Management ● IBM SPSS Data Collection©2012 IBM Corporation
  34. 34. Social Business ● IBM SmartCloud for Social Business (formerly known as LotusLive) - http://www.ibm.com/cloud-computing/social/ ● IBM SmartCloud Social Collaboration for Government ●©2012 IBM Corporation
  35. 35. Smarter Cities ● IBM Smarter City Solutions on Cloud - http://ibm.co/J3YdiX ● IBM Intelligent operations Center for Cloud ● IBM Intelligent Operations Center on IBM SmartCloud©2012 IBM Corporation
  36. 36. Buying, procurement and sourcing ● Sterling - http://ibm.co/Jdj02W ● IBM Sterling B2B Collaboration Network ● IBM Sterling B2B Integration Services ● IBM Sterling File Transfer Service ● IBM Sterling e-Invoicing ● IBM Sterling Fax Conversion Services ● IBM Sterling Supplier Portal ● IBM Sterling Web Forms ● IBM Sterling Data Synchronization Manager©2012 IBM Corporation
  37. 37. Selling and Merchandising ● IBM Sterling Configure, Price, Quote on Cloud ● IBM Sterling Supply Chain Visibility ● IBM Sterling Transportation Management System ● IBM Global Process Services, BPO Services, Payment Systems - http://ibm.co/IZKZbN ●©2012 IBM Corporation
  38. 38. Marketing and web analytics ● Coremetrics - http://ibm.co/IlX5s4 ● IBM Coremetrics Digital Marketing Optimization Suite ● IBM Coremetrics Enterprise Analytics ● IBM Coremetrics Multichannel Analytics ● IBM Coremetrics Social Analytics ● IBM Coremetrics Intelligent Offer ● Unica - http://ibm.co/JdjsOA ● IBM Unica Email Optimization ● IBM Unica eMessage ● IBM Unica Marketing Operations OnDemand©2012 IBM Corporation
  39. 39. Business Process as a Service (BPaaS) ● IBM Global Expense Reporting Solutions (GERS) ● http://ibm.co/Jdk3zI – Hosting services – Managed services ● ●©2012 IBM Corporation
  40. 40. Bonus: Watson as a Service (WaaS)? ● Imagine the data crunching power of Watson delivered as a service ● http://www.wired.com/cloudline/2012/03/ibm-watson- - Mike Barton, editor, Cloudline ● ●©2012 IBM Corporation
  41. 41. Managed with cloud technologies How to manage inflexible, siloed systems and business processes to improve business agility 1 2 3 Integrate Automate Orchestrate Build an Improve Deliver IT efficient IT speed and without infrastructure dexterity boundaries IBM Tivoli Service SmartCloud Automation Provisioning Manager IBM Service IBM Systems Delivery Manager Director, VMControl IBM IBM SAN SmartCloud Volume IBM SONAS & Entry Storwize V7000 with System z BladeCenter Controller zEnterprise Active Cloud Engine Solution Foundation for Starter Cloud Edition for Edition for Cloud Cloud Technology client reduced Telecom client brought Communications client rack space by 94% new applications to reduced datacenters and energy costs by 97% market from 200 to 5 35x faster©2012 IBM Corporation
  42. 42. How to cloud-enable your environment in 3 easy steps ● Create a strategy/roadmap ● Consolidate and virtualize your infrastructure ● Build a data center, or ● Use an existing one ● Set up monitoring, metering, and analysis tools to manage the environment ● ●©2012 IBM Corporation
  43. 43. Speaking of standards... ● Last week, OpenStack announced 19 companies that will serve as Gold and Platinum members in its Foundation ● Platinum: AT&T, Canonical, HP, IBM, Nebula, Rackspace, Red Hat, SUSE ● Gold: Cisco, ClearPath, Cloudscaling, Dell, DreamHost, ITRI, Mirantis, Morphlabs, NetApp, Piston Cloud Computing, Yahoo! ● http://openstack.org/ ● This week, here - http://openstack.org/conference/san-francisco-2012/©2012 IBM Corporation
  44. 44. About me ● mirv@us.ibm.com ● IBM WebSphere Education Developer & Instructor ● IBM Cloud Social Media Ambassador ● On Twitter @mirv_pgh ● Author on http://thoughtsoncloud.com/ - conversations by IBMers about cloud computing ● I also tweet for @WebSphere_edu – news and announcements about WebSphere education ● My LinkedIn page - http://www.linkedin.com/in/mirvpgh ● My sessions: cBU09 – Birds of a Feather: Cloud and Social Media – Tuesday 10:30 - Franciscan C cBU06 – Planning Your Cloud Education – Wednesday 1:00 - Union Square 1/2 cBU07 – An IBM Cloud Offering Decoder – Wednesday 2:30; repeat Thursday 9:00 - Union Square 1/2©2012 IBM Corporation
  45. 45. Questions©2012 IBM Corporation
  46. 46. Thank you!©2012 IBM Corporation
  47. 47. BM® and the IBM logo are registered trademarks of International Business Machines Corporation. The following are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide: AIX® AS/400® Cast Iron® DB2® FileNet® HACMP™ iSeries® pSeries® Showcase® WebSphere® xSeries® zSeries® Intel and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Lenovo and ThinkPad are trademarks or registered trademarks of Lenovo in the United States, other countries, or both. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. VMware and the VMware "boxes" logo and design, Virtual SMP and VMotion are registered trademarks or trademarks (the "Marks") of VMware, Inc. in the United States and/or other jurisdictions. Other product and service names might be trademarks of IBM or other companies. The information contained in this document has not been submitted to any formal IBM test and is distributed on an “as is” basis without any warranty either express or implied. The use of this information or the implementation of any of these techniques is a customer responsibility and depends on the customer’s ability to evaluate and integrate them into the customer’s operational environment. While each item may have been reviewed by IBM for accuracy in a specific situation, there is no guarantee that the same or similar results will result elsewhere. Customers attempting to adapt these techniques to their own environments do so at their own risk. © Copyright International Business Machines Corporation 2012. This document may not be reproduced in whole or in part without the prior written permission of IBM. Note to U.S. Government Users — Documentation related to restricted rights — Use, duplication or disclosure is subject to restrictions set forth in GSA ADP Schedule Contract with IBM Corp.©2012 IBM Corporation