This document discusses SoftLayer's cloud services for managed service providers (MSPs). It introduces Manuel Daza and Frank Haupt from SoftLayer Cloud Channel Development for MSP Europe. It then discusses the challenges of flexibility, control, and cost reduction that MSPs face and how infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS) can address these. It provides an overview of SoftLayer's cloud capabilities and global infrastructure before detailing the benefits of SoftLayer for MSPs, including various pricing and promotion programs.

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SoftLayer for MSP
Foster your business with cloud
March 2015
Numbers for the conference : Ireland 1-800-943-427
Alternative numbers in - http://ibm.biz/ATT_numbers
Participant code: 60632930# (when asked)

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Who are we?
Manuel Daza
SoftLayer Cloud Channel Development
MSP Europe
ibm.biz/manueldaza
Frank Haupt
SoftLayer Cloud Channel Development
MSP Europe
https://ibm.biz/frank_haupt

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Challenges
Cost Reduction Flexibility Control

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Networking Networking Networking Networking
Storage Storage Storage Storage
Servers Servers Servers Servers
Virtualization Virtualization Virtualization Virtualization
O/S O/S O/S O/S
Middleware Middleware Middleware Middleware
Runtime Runtime Runtime Runtime
Data Data Data Data
Applications Applications Applications Applications
Traditional
On-Premises
Infrastructure
as a Service
Platform
as a Service
Software
as a Service
ClientManages
VendorManagesinCloud
VendorManagesinCloud
VendorManagesinCloud
ClientManages
ClientManages
Customization; higher costs; slower time to value
Standardization; lower costs; faster time to value
Cloud: who is who?
MSPs will be the new IT department for small and midsize companies
MSP

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This is "the IBM cloud"
Bluemix, though for developers
and built upon Cloud Foundry
IaaS SaaS
More than 150 applications
available
Widest HW offering
PaaS
…and much more: BPaaS, MaaS…

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SoftLayer provides world-wide services with a standardized modular
infrastructure; triple network architecture and powerful automation
IMS (Automation Software)
Bare metal provisioning
Integrated BSS/OSS
Comprehensive network management
World-Wide Services
18 Data Centers
19 Network Points of Presence
Flexible, Automated Infrastructure
Data Center & Pods
• Standardized, modular hardware configurations
• Globally consistent service portfolio
Triple Network
• Public network for cloud services
• VPN for secure management
• Private network for communications and
shared services
Why SoftLayer? What's SoftLayer?

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Reserved
Bare metal Public Cloud Private Cloud
Any compute and storage combination at any time is available in three models
The best HW offering
And much other equipment:
• Firewalls
• Load Balancers
• Security Solutions
• VPN / PoP...

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Double Network Segment
• Enhanced security
• No network impact while doing backups
Included Traffic on the price:
• Upload Traffic: unlimited
• Internal Traffic: unlimited
• Download Traffic
• 5TB/month per VM
• 20TB/month per BM
Global Private Network

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Leading reference customers
Social
Mobile & Communications
Marketing and Digital
Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
Software as a Service
WhatsApp

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Promotions
Importants promotions on
each Data Center opening

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MSP Program
Clear benefits from the first minute

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MSP Program
1. Create a SoftLayer account -> www.softlayer.com
2. Fill and submit the online form

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ibm.biz/manueldaza