MegalePR: Mike Tyson, NYC Rockettes, MMA-World Series of Fighting, Oly Gold Medalists
Marcus Sheridan: River Pools & Spas owner, most trafficked swimming pool company on the web and one of the largest fiberglass pool installers in the country. Now owner of Sales Lion, one of the premier inbound/content mktg companies in the world.
Innovative Strategies for the Business Use of Social Media
Brian Loebig, MBA
Presented at the 31st
Annual Virginia Forum for Excellence
To understand creative and strategic ways social
media is being used by business
To inspire and challenge you to engage in social
media in a new way to help
increase brand awareness and
revenue for your business
MEDIA PERSONAL BUSINESS
Twitter is an online social networking service and
microblogging service that enables its users to
send and read text-based messages of up to 140
characters, known as "tweets".
◦ Think about what someone
might post on their page related
to the services you offer.
“Does anyone know a…”
Use the search box at top of Twitter
After the initial search select the advanced
Narrow your search using words, people
and places to refine results
Refine your search by editing the search
text in the field
◦ Change the “within: 15mi” radius to widen or
restrict local searches.
Post a friendly tweet to offer advice,
assistance or recommendations
Pinterest is a pinboard-style photo-sharing
website that allows users to create and manage
theme-based image collections such as events,
interests, and hobbies. Users can browse other
pinboards for images, "re-pin" images to their own
pinboards, or "like" photos.
Create business account or convert your personal
to a biz account
◦ Allows use of business name
◦ Analytics tools
Create Pinboards for key service/product lines
Add description, price and
hashtags to pins
Pin from your website/blog
instead of uploading images.
Add a pin button to your emails, website and blog
A blog (a contraction of the words web log)
is a discussion or informational site published
on the World Wide Web and consisting of
discrete entries ("posts") typically displayed in
reverse chronological order
Create topics and articles from common
Promote, promote, promote
◦ Press Releases
◦ Blog Syndication/Curation
◦ RSS Feed - Subscriptions
◦ Social bookmarking
◦ Link to other blogs
◦ Email Signatures
◦ Social media
Create a customer, client or partner
Replication is the
greatest form of
◦ Google Plus
What did you hear that was new?
What was affirmed?
What can you do?
◦ Social Media:
◦ Is it S.M.A.R.T.?
VA Forum for Excellence Workshop Pinboard
◦ Or use the shortlink: http://bit.ly/vaforum
◦ Or scan it!