SlideShare a Scribd company logo
1 of 5
Media Evaluation -
Question 5 : How did you
attract/ address your
audience ?
What Did We Find Out?
• Through the use of audience research we
found several ways that would be the best
way to target our audiences and promote our
production
• Promotion and advertisement is the best way
to get people to watch your production. It can
also help to build a fan base.
Blogs
• Blogs : Well known critics to review our
production and advertise it to a wide audience
Blogs have proven to be a
great marketing tool when
it comes to giving an in
depth review to a wide
audience which if positive
could work as a
promotional tool.
Independent movie
blogs would be the most
ideal for our production
because our movie was
not produced by a major
film company and it was
created on a low budget.
So this kind of blog
would take these factors
into consideration when
doing a review.
Social Networking Sites
• Social Networking Sites : to promote and
advertise
Facebook.com
Facebook is the most popular social networking website.
You can use it to create a page for your website in it and
show it to your friends. In addition, you will receive
useful feedback from your visitors.
Twitter.com
Use twitter to inform your followers/visitors about the
new things on your pages. It is the best way to let
everybody know you have added something new.
Twitter is a great place to show the new content on your
website.
YouTube.com
YouTube is the most
popular video streaming
site. If you want to use
videos in your website, you
can create an account in
YouTube, upload your
videos there and then
embed them in your pages.
In your YouTube page you
can place links to your site
to promote it further.
For Our Media Production?
- The main way we promoted our production was
through the use of face to face conversation.
- When carry out audience research we promoted and
advertised our production and informed people that
we knew would fit our audience criteria.
- This way we knew that our movie was going to be
watched by people that took an interest in Horror
Movies.

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Media evaluation question 5

  • 1. Media Evaluation - Question 5 : How did you attract/ address your audience ?
  • 2. What Did We Find Out? • Through the use of audience research we found several ways that would be the best way to target our audiences and promote our production • Promotion and advertisement is the best way to get people to watch your production. It can also help to build a fan base.
  • 3. Blogs • Blogs : Well known critics to review our production and advertise it to a wide audience Blogs have proven to be a great marketing tool when it comes to giving an in depth review to a wide audience which if positive could work as a promotional tool. Independent movie blogs would be the most ideal for our production because our movie was not produced by a major film company and it was created on a low budget. So this kind of blog would take these factors into consideration when doing a review.
  • 4. Social Networking Sites • Social Networking Sites : to promote and advertise Facebook.com Facebook is the most popular social networking website. You can use it to create a page for your website in it and show it to your friends. In addition, you will receive useful feedback from your visitors. Twitter.com Use twitter to inform your followers/visitors about the new things on your pages. It is the best way to let everybody know you have added something new. Twitter is a great place to show the new content on your website. YouTube.com YouTube is the most popular video streaming site. If you want to use videos in your website, you can create an account in YouTube, upload your videos there and then embed them in your pages. In your YouTube page you can place links to your site to promote it further.
  • 5. For Our Media Production? - The main way we promoted our production was through the use of face to face conversation. - When carry out audience research we promoted and advertised our production and informed people that we knew would fit our audience criteria. - This way we knew that our movie was going to be watched by people that took an interest in Horror Movies.