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The Script - Step 1 
High Impact statement 
More than one thousand people suffer from.... 
It was one said that a woman's place is..... 
Ask a question (in clusters of three) 
When was the last time you had a good nights... 
Are you tired of cleaning up after your partner? 
Have you been dreaming of that one night in heaven?
The Script - Step 2 
Introduce your concept or idea 
The LAP FOUNDATION has created the formula 
to ensure you will never be... 
What is the solution 
Our product / service will (what will it do?) 
It should contain these words 
Guarantee, deliver, amazing, outstanding, professional 
easily, cost effective, blue print, ensure, etc
The Script - Step 3 
Prove it to us with you knowledge, passion 
expertise and proven results. 
We have been running workshops every year for 
23 years and our results show.....
The Script - Step 4 
What is your call to action? 
Our next workshop will be held... 
So if you want to create that special gift... 
For more information check out the website and 
follow the links to...
The Script - Step 5 
Finish with a professional close 
(Using the rule of three or in 6 words) 
Professional, creative, compassionate 
Thanks for listening 
If you need it done...bubblegum 
Need to outsource...then think Elance 
A whole new world to explore 
Live, Look Feel well...Chemist Warehouse 
When only the best will do

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Writing an award winning 'PROMO' script

  • 1. The Script - Step 1 High Impact statement More than one thousand people suffer from.... It was one said that a woman's place is..... Ask a question (in clusters of three) When was the last time you had a good nights... Are you tired of cleaning up after your partner? Have you been dreaming of that one night in heaven?
  • 2. The Script - Step 2 Introduce your concept or idea The LAP FOUNDATION has created the formula to ensure you will never be... What is the solution Our product / service will (what will it do?) It should contain these words Guarantee, deliver, amazing, outstanding, professional easily, cost effective, blue print, ensure, etc
  • 3. The Script - Step 3 Prove it to us with you knowledge, passion expertise and proven results. We have been running workshops every year for 23 years and our results show.....
  • 4. The Script - Step 4 What is your call to action? Our next workshop will be held... So if you want to create that special gift... For more information check out the website and follow the links to...
  • 5. The Script - Step 5 Finish with a professional close (Using the rule of three or in 6 words) Professional, creative, compassionate Thanks for listening If you need it done...bubblegum Need to outsource...then think Elance A whole new world to explore Live, Look Feel well...Chemist Warehouse When only the best will do