Marketing Strategic Alignment

2. ESTABLISH A REPORTING SYSTEM
To achieve perfect alignment is the first step is to establish a
reporting system closeed - lood reporting to share the same
data and be able to track key metrics of the two departments,
also it helps us to exchange information and update contacts
made ​​between marketing and sales, calculating the revenue
associated with each client and identify the different marketing
channels .

3. DEFINE A UNIFIED IMAGE OF THE SALES
FUNNEL
Marketing and sales must have a unified image of the location of
each user in the purchase funnel and the qualifications of
each contact through the correct definition of qualified contact
for marketing. This system identifies leads genuinely
interested in receiving a commercial offer sales department
through a program classification or lead scoring.

4. THE IMPLEMENTATION OF A SERVICE
LEVEL AGREEMENT
The third step is the implementation of a service level agreement
which can be defined as a compromise between marketing
and sales departments to achieve one common objectives . It
is a contract with a dual commitment marketing delivers a
number of contacts to the sales team for it to follow up and a
few attempts to get mandatory sales. You can set the
quantitative value of such contacts

5. IMMERSION IN DASHBOARDS AND
REPORTS
Immersion in dashboards and reports After
implementation of the SLA , you must use data loop
reporting system to monitor progress based on
defined objectives. To do this you must use two
valuable tools : control boxes daily and detailed
monthly reports of sales and marketing .

6. MAINTAINING SALES AND MARKETING
MEETINGS
The meetings encourage communication and collaboration,
but to be truly effective must respond to a well structured
planning where the duration , frequency and objectives of
these meetings between members of both departments is set.

7. CONSIDER A SEPARATE
COMMUNICATION BETWEEN MARKETING
AND SALES
The last stage of the process involves a different concept in
vision and the relations of the two departments involved.
Basically, the marketing department should consider the sales
team and internal customers they sell a certain product
marketing.