Marketing and driving Brand ROI is a must for any company. How can companies accomplish growth in both areas? Marketing metrics! Companies must select what measurement metric is best and understand their marketing if they hope to grow. What are the 5 dimensions of the future of metrics? See our list here: http://ow.ly/DswOy #BrandROI
Naked Truth About Social Media ROI - WebinarBzzAgent
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Naked Truth About Social Media ROI - WebinarBzzAgent
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Modeling The Market Mix Modeling Problem (Media Mix Optimization)Amit Satsangi
Channel Attribution Modeling is not the best way to decide on Media Mix Optimization (Channel ROI). Here I present results by formulating the problem as a Marketing Mix using two models:
(a) Linear Regression Analysis
(b) Log-linear Multiplicative Model
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
Modeling The Market Mix Modeling Problem (Media Mix Optimization)Amit Satsangi
Channel Attribution Modeling is not the best way to decide on Media Mix Optimization (Channel ROI). Here I present results by formulating the problem as a Marketing Mix using two models:
(a) Linear Regression Analysis
(b) Log-linear Multiplicative Model
Driving marketing performance in financial services is subject to unique considerations. Diverse set of distribution channels, complex customer segments, a need to balance branding and promotion, and multiple outcome measures impacting customer value are factors to consider.
The Art of Marketing Mix & Attribution - Kvantum Point of View 2017Kvantum Inc
Agenda
How is marketing mix modeling & attribution modeling done today?
Key challenges with marketing mix & attribution.
Evolution of marketing mix & attribution.
Evolving role of marketing mix & attribution in building consumer journeys, media optimization, and overall decision making.
Powerful Marketing Automation Platforms: to Revolutionize Marketing Strategie...Enterprise Wired
The following article delves into the multifaceted realm of marketing automation platforms, unraveling their pivotal role in transforming marketing landscapes and propelling businesses toward heightened efficiency and engagement.
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...SugarCRM
Data and technology have radically reshaped the marketing discipline from eyeballs to experiences. This shift has changed everything from how we engage customers across multiple channels, provide unique customer experiences in context, and even measure success. Join us as we examine 3 fundamental marketing shifts that have occurred in the last 24 months, learn how companies are leveraging these today as a competitive advantage, and ensure you and your clients are not marketing in 2014 like it is 2004.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Here Are Some Benefits of Performance Marketing: 1. Measurable ROI, 2. Cost-Efficiency, 3. Targeted Reach, 4. Flexibility and Adaptability, 5. Data-Driven Decision-Making, 6. Scalability.
MarketSim is a highly valuable simulation tool for complex and dynamic FMCG and other markets. It can handle a wide range of business questions. For first time partners, we've put together a PowerPoint that can assist in understanding some of the nuances of running a project. The PPT provides:
- an overview of the key project steps
- an overview of the primary data sets
- the simulation accuracy versus sample size
- the model validation criterion
- a set of key outputs from a live project
A list of the top marketing innovations that have changed the marketing scene forever. The list includes top marketers, marketing concepts, and many more great concepts.
As a marker, it’s intimidating when your CEO asks you “Every other department can measure their effectiveness, what can we do to measure the marketing department’s effectiveness?” What would your response be?
Understanding consumer behavior is a daunting and never ending task for all marketers. However, is it because consumer behavior is changing, or the media channels which marketers use to reach consumers? How do marketers stay ahead of the curve to guarantee continuous success? See full blog: http://ow.ly/CyA2r
New product launches can be successful or fail...to ensure success, there are three phases to be completed. 1. The brain phase 2. Work like Crazy phase 3. Love it or Leave it phase. These three phases combined with Agent Based Modeling software, will help prevent failure and success achieved!
Are consumers making different purchases because they use their tablets, phones, PCs and the Internet or are they making the same decisions? They’re just coming to the same conclusion using different pre-purchase information gathering and decision-making pathways?
Look-Alike Modeling assists marketers in dialing in their desired audience and increase there ROMI. This is a brief overlook of how to effectively use Look-Alike Modeling to increase your ROMI.
Presentation for #Socon11 on the ROI of Social Media . The session was titled:
ROI of Social Media – how to measure the right things to drive your marketing strategies
#ROISM
Brand ROI & the 5 Dimensions of the Future of Metrics
1. Brand ROI & the 5 Dimensions of
the Future of Metrics
2. Considerations when measuring the
effectiveness of marketing at driving
Brand ROI
Short term or long term?
Traditional Media v. New Media
What is really driving Brand ROI
3. Top methods of measuring
marketing effectiveness and ROI
1. Last Touch Attribution
2. Experimental Design
3. Marketing Mix Modeling – MMM
(Using Statistics)
4. Consumer Centric Modeling
(Using Agent Based Modeling -
ABM)
4. COMPLEXITY
Customer Response
Customer Behavior
(Agent-Based Modeling,
System Dynamics)
Level of ROI Modeling
Cost per lead
Ad impressions
Web visits
ROMI
Margin ROMI
Revenue
Profit
Share
Discrete Customer Modeling
Marketing Mix Modeling
Portfolio Optimization
Brand Valuation
ACTIVITY
TRACKERS
BRAND
OPTIMIZERS
MIX
MODELERS
CAMPAIGN
MEASURERS
CONSUMER
ANALYZERS
Stock price
ROMI CONTINUUM
5. 4Ps and Agent-Based Modeling &
Simulation
Only by understanding consumer
purchase behavior can a model
determine the true short and
long term effect of media
Agents represent virtual
consumers
6. Driving competitive advantage
demands more sophistication
Marketers at the top must
demand more from their data
to stay ahead
Stay innovative and search for
the newest methods and
techniques
Understand their consumer to
advantageously influence them
7. ProRelevant.com
Guy R. Powell
Thank you
We have an upcoming webinar series on this topic. If you’d like to learn more
about how we can help you deliver successful product launches simply hit
Get in Touch below:
Or sign-up for our blog: @ http://www.prorelevant.com/the-marketing-calculator-
blog/