1. invisible
RECYCLERS
Proposal by Patricia Maldonado
Pratt Graduate Communications Design
Professor Tom Klinkowstein

3. Help reduce the
amount of
waste by taking
recyclables.

4. Reduce the amount of
waste & increase the
amount of recycling.
Let’s help them do
more of this!

5. Helping the people
who are helping the
world one can & bottle
at a time.

6. “I recycle already but would probably recycle more
if I knew that I was helping someone in addition to
recycling.”
- Upper East Side Resident

7. From 77th Street to
LOCATION: 86th Street in between
Upper East Side Lexington & East River
Drive

8. By joining together,
HOW? shops, restaurants and
neighbors; we can help
them recycle more.

9. CART :
YOU : Used by recycler,
Accumulate RECYCLER : advertises green
recyclables Picks them up products.
HOW DOES IT WORK?
=
You recycle more / Recycler makes more $
/ Advertising supports the program /
A Greener NYC

10. EXPENSES
EMPLOYEES ($50,000 salary p/employee)
2 Coordinators
ADVERTISING COSTS ($20,000)
OFFICE SUPPLIES ($15,000)
FINANCIALS OFFICE ($24,000 rent for the year)
(based on a year) PROFITS
CARTS WITH PAID AD SPACE
(the carts used to carry recyclables will have
advertising for green products)

11. Helping the people
who are helping the
world one can &
bottle at a time.

12. Cleaner Neighborhoods.
RESULT More recycling.
LESS TRASH.