This proposal outlines a plan to increase recycling in the Upper East Side neighborhood of New York City. It would connect local residents, shops and restaurants with nearby recyclers, allowing recyclers to collect more materials and make more money. Advertisers would sponsor recycling carts used by the recyclers to promote green products, funding the program costs of $159,000 for the first year which includes salaries, advertising, supplies and office rent. The goal is to help recyclers while also cleaning neighborhoods and reducing trash through more recycling.

1. invisible
RECYCLERS
Proposal by Patricia Maldonado
Pratt Graduate Communications Design
Professor Tom Klinkowstein

3. Help reduce the
amount of
waste by taking
recyclables.

4. Reduce the amount of
waste & increase the
amount of recycling.
Let’s help them do
more of this!

5. Helping the people
who are helping the
world one can & bottle
at a time.

6. “I recycle already but
would probably recycle
more if I knew that I
was helping someone
on top of recycling.”
- Upper East Side Resident

7. From 77th Street to
LOCATION: 86th Street in between
Upper East Side Lexington & East River
Drive

8. By joining together,
HOW? shops, restaurants and
neighbors; we can help
them recycle more.

9. Cleaner Neighborhoods.
RESULT More recycling.
LESS TRASH.

10. HOW DOES IT WORK?

11. YOU : Accumulate recyclables
RECYCLER : Picks them up
CART : Used by recycler,
advertises green products.
=
You recycle more / Recycler makes more $
/ Advertising supports the program /
A Greener NYC

12. EMPLOYEES ($50,000 salary p/employee)
2 Coordinators - will manage
connections between recyclers
and the neighborhood (people,
shops, restaurants)
ADVERTISING COSTS ($20,000)
Flyers with info on program,
carts, containers to keep items,
website.
FINANCIALS OFFICE SUPPLIES ($15,000)
Computers (2), desks, supplies
(based on a year)
(pens, paper)
OFFICE ($24,000 rent for the year)
Headquarters
TOTAL COST (for first year)
$159,000 (paid by advertising on carts)

13. Helping the people
who are helping the
world one can &
bottle at a time.