This proposal outlines a plan to increase recycling in the Upper East Side neighborhood of New York City. It would connect local residents, shops and restaurants with nearby recyclers, allowing recyclers to collect more materials and make more money. Advertisers would sponsor recycling carts used by the recyclers to promote green products, funding the program costs of $159,000 for the first year which includes salaries, advertising, supplies and office rent. The goal is to help recyclers while also reducing waste and increasing recycling in the neighborhood.