Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.

1. ADVANCED LINKBUILDING
STRATEGIES
Patrick Altoft
Director of Search

3. Goal of Linkbuilding
Create just enough links to rank number 1 for your
target keywords without putting site at risk

4. DON’T BUILD LINKS
WITHOUT
IMPROVING THE SITE

5. Automated Content Ideas From Analytics

6. Send To Your Writers

7. Vary Anchor Text

8. Choose Landing Pages Not Keywords
• Do keyword research
• Allocate keywords to landing pages
• Prioritise pages by sum of keyword search volume
• Vary anchor text across all keywords
• Mix in brand variations for good measure

9. Google Suggest & Keyword Tool
used cars
used cars for sale
used cars for sale uk
autotrader
auto trader
auto trader cars
autotrader cars
cars
cars for sale
cars for sale uk
click here for used cars
used car search

10. Linkbuilding process
Competitor Search Shortlist QA
Analysis Google sites process
Content Pitch
Place links Story ideas
production stories
QA Promote
Track links
process links

11. The News Method
Monday
Shortlist Press
News
Target Sites Release
Brainstorm
Syndicate Social Blog Post
Rewrite Publish

12. Competitor Analysis
• Use searchmetrics to find most shared content

13. Twitition.com

14. Competitor Analysis
• Use Open Site Explorer for link data too

15. Creating Social Hitlist
• List all infographic sites
• List all industry blogs
• List all sites that have published a similar infographic
in the past
o Find using search
o Find using “search by image”
• You need to personally email 100+ websites
• Seed by asking influential users to share via social
media

16. Infographics
Seed Paid Social
Create
Socially Campaign
Email Email
Pay For
Industry Infographic
Coverage?
Sites Sites

17. TOOLS

18. Integration
• Choose professional developers to build reliable
tools

19. Link Monitoring
Moz
Metrics
Target
PageRank
URL
Link
Crawler
Anchor
Indexed
Text
Count
Bad
External
Words
Links

20. Financial Modelling
• How much is a link worth? Remember time = money

21. hreflang

22. Questions?
• www.blogstorm.co.uk
• www.branded3.com
• twitter.com/patrickaltoft
• patrick@branded3.com
• We do free link analysis and link strategy for those
who email me