Netflix Research: Recommendations

Netflix Research
NETFLIX UNIFICATION
Presented to:
Reed Hastings, Chief Executive Officer
Netflix
Prepared by:
Jocelyn Casetllon, Autumn Champlin & Audris Hung
Submitted: May 7, 2012
TABLE OF CONTENTS
TITLE PAGE...................................................................................... i
MEMO OF TRANSMITTAL................................................................... ii
EXECUTIVE SUMMARY..................................................................... iii
INTRODUCTION.................................................................................5–6
Scope of the research......................................................................5 Background of the
problem..............................................................6
POSSIBLE SOLUTIONS......................................................................6–10 New Plan
prices............................................................................6 Reinstate previous plan and increase price
gradually.................................7 Change to ... Show more content on Helpwriting.net ...
Also Netflix needs to prepare a better plan to recover old customers, gain new customers and make sure that the
people who still have Netflix keep it. Establishing a bundle price for both online streaming and DVD rental will allow
The Netflix Company to recover some market shares and remain the leading overall digital film company. The
recommendations are as follows:
1. Advertise the new bundle price of the online streaming and DVD rental. The advertisement department should
develop new commercials about the changes that Netflix is about to offer for customers. The publicity of the new
prices should ensure the growth on the profit for the company.
2. Emphasize that old customers will get the 1 month trial for free. This will definitely show all our customers that we
want them to come back to Netflix as loyal customers and also if they come back they will be rewarded.
3. Stop charging for extra Blu–ray rentals. Blockbuster has a DVD plans that does not charge extra for Blu–ray. If
Netflix offers the same service for a reasonable price more people will start using Netflix.
Introduction/ Background
Netflix previously had a plan in which it included both online streaming, as well as unlimited DVDs by mail, 4 out at
a time, for $9.99 a month (Gregory, 2011). However, in July of 2011, CEO, Reed Hastings, announced that they were
going to separate the online and DVDs plan and charge

... Get more on HelpWriting.net ...

Causes And Effects Of Netflix
Alesha Jeter
Cause and Effect
11.30.17
The Effects of Wasting Your Life Away on Netflix
Netflix. Some might say that it is God's gift to humanity. Of course, if an individual doesn't believe in God they may
just call it a really good invention. Either way, Netflix rocks. It has become a normal and everyday part of life, with
more and more people abandoning their lives of cable tv in favor of streaming. But, having a subscription to Netflix
may not always be such a great thing. All good things come with repercussions, after all. The worst onesa are
declining quality of work, declining quality of life and loss of friends. Is it really all worth it?
The important thing to ask is why people watch Netflix in the first place. Maybe a friend told you about a new show
that you just have to watch. Maybe you're bored and have nothing better to do. Maybe you're sick and can't do
anything else but watch Netflix. Maybe it's a little treat for yourself a long day of work or school. Netflix is a like a
gateway to new worlds and stories that distract you from the drivel of everyday life. Or...is Netflix more like a
gateway...drug? The side effects of this said "drug" can be troublesome. The worst part is you may not even realize
that you are falling victim to any of it.
The first effect of watching too much Netflix is a decline in the quality of your work. That report due to your boss
tomorrow? Forgotten. Your essay assigned for English that you've had weeks to write? Written the

Netflix Core Competencies
Netflix's core competencies are excellent customer service, keeping up with the times of technology, providing one
month free access to new customers, and creating Netflix original series that can only be accessed if you have a
monthly subscription. VRIN stands for valuable, rare, inimitable, and non–substitutable. Netflix is very competitively
valuable today by being the number one way to stream series and movies very conveniently. Netflix isn't necessarily
rare anymore since you can access series and movies on Hulu but Netflix is better because you are not interrupted by
commercials. Competitors actually come out with movies and series faster than Netflix but what sets them apart and is
the quality of the content. Netflix is partially substitutable ... Show more content on Helpwriting.net ...
Netflix needs to stay with the current trends of customers world–wide, keep creating Netflix original series, and keep
updating their system when new devices are invented or entertainment improves. Netflix is a phenomenal way to
stream the best content that is currently available to users and if they continue to provide excellent customer service at
an affordable rate then I will continue to be a loyal customer for many years to

Netflix : Case Analysis : Recommendations For Netflix
Recommendations for Netflix.
1. Continue building strong partnerships with other providers – the company should continue partnering up with other
providers preferably the multichannel television providers such as HBO and Starz in order to increase their selection
of streaming titles. This will definitely help the company not only gain but also attract more customers or consumers
and therefore increase market share. This would help lower the churn rate and help expand their subscriber base.
Streaming titles can also be increased and improved if the company decides to partner up with these other
multichannel providers. Based on research carried out in researching about Netflix it is being understood that Netflix
is in partnership with multiple other companies or television providers. Due to all of these partnerships being formed
the members or frequent customers are now being able to enjoy the benefits of watching these TV episodes, shows
and also movies which are made possible to be streamed to their computers and televisions via the use of Netflix
ready devices. In the case of Netflix partnering up with TV provider STARZ, for example, it is obvious that Netflix
formed the partnership with STARZ entertainment LLC a movie service provider to make movies from STARZ play
available for instant streaming at Netflix ( Netflix Inc 2013). If Netflix continues to work well with these providers the
partnerships would be a good relationship which would be beneficial to both

Netflix Case Study Essay
MGT 400
Case 11– Netflix
Netflix's entrance in to the movie rental industry during the early nineties gave them a perfect position to capture the
market. At the time of Netflix's founding many customers of normal video renting stores where becoming frustrated
with the lack of service and late fees these video rental stores where providing. Netflix's original strategy of targeting
the early technology users helped them gain a lead when the use of DVD players became the majority of what
customers where buying. As the company matured, they developed the business strategy of appealing to online
customers. This strategy paid off for the company boosting them from ... Show more content on Helpwriting.net ...
Netflix's top management team reviewed three options to transition into the online video market. The first option
featured a licensing agreement with cable providers, cable subscribers could use the Netflix website for an additional
fee to view movies on demand. The second option would essentially integrate a streaming online feature into the
Netflix 's core offering. Finally, an option would be building a stand–alone online video business where customers
would essentially pay exclusively for online video access. In January 2007 Netflix decided to announce its entrance
into the VOD market using the third option as its approach. Although Netflix prides itself on its customer
personalization system, customers recently have been disappointed with Netflix and its online catalog of movies. The
approach they take of promoting smaller films is great for a certain target audience in America. What about the rest of
movie lovers in America? Most Americans want instant access to the most recent movies that have been released in
the past year or two. I am familiar with Netflix's service and know that it is almost impossible to watch a newly
released 'blockbuster' hit. It is very convenient to have instant access on my television but not as useful when you
want a certain movie and Netflix does not carry it. Many nights my friends and I will check Netflix for

Netflix Adoption Paper
Netflix is an organization that was founded in 1997, by Reed Hastings. Having successfully launched a new Internet
service and brand, the vision of Netflix was to offer both personalized and standard content through broadband or
physical medium, and to evolve from movies to music and then to syndicate text content.This strategy leveraged the
value proposition of convenience and selection with the natural extension from film to music and then books as
entertainment. In 2005, Netflix entered into an agreement with several big corporations such as the Wal–Mart
Company which, has allowed them to expand and to penetrate the international market as well. Netflix markets it
services through various channels, including online advertising (including ... Show more content on Helpwriting.net ...
By getting the word out through major portals, Yahoo, MSN, and AOL, and through its relationship with BestBuy,
consumers were deluged with information about the Netflix service. The company offered free trials addressed the
skeptics of a radically new service, and resulted in high conversion rates to continuing customers. The recurring
transaction model helped consumers adopt the discipline of selecting films each week but without pressure.
Furthermore, this process allowed consumers to order movies through a centralized and regional warehouse
mechanism created efficiencies similar to what Amazon developed. Mail order catalog systems would be difficult for
movies, but using the Internet let people both order and pay online(Carmia, 2002).
Likewise, customization and personalization allowed Netflix users to save lists of preferred movies. As they became
available, those films were delivered based on priority. Also, creating partnerships with other company's was a key
strategic focus for Netflix. It was clear that paying upfront and buying movies at market cost would tie up both cash
and inventory. Alliances with movie studios would give them a share of profits and equity, and a new distribution
channel for film content throughout the product lifecycle (Carmia,

Netflix : A Successful Company
INTRODUCTION
Netflix is a highly successful company. The $47 billion company started out in 1997 by having DVDs delivered to
your house to having the content accessible anywhere online with Wi–Fi. The company not only makes the shows
accessible to you, but it also creates and produces original shows. Who is behind this successful story? Reed Hastings,
the founder of Netflix, first thought of Netflix whenever he received a $40 late fee from Blockbuster. With Marc
Randolph, they cofounded this greatly successful business (Loudenback).
HISTORY
Three years after founding Netflix, Hastings attempted to sell a large percentage of his company to the business that
inspired him to create the company in the first place, Blockbuster. He suggested Netflix would be the online portion
while Blockbuster would remain as the rental portion of the company. The idea was brilliant, in my opinion. However,
Blockbuster did not accept the offer. Determined, Hastings went to build his company stronger (Loudenback).
In 2005 all the promoting and advertising paid off when Netflix had over 4.5 million streaming shows, movies and
documentaries. Netflix outdid Blockbuster's attempts to stream online. Hasting's company did not just stop there. It
continued growing until they eventually had shows exclusively on Netflix. Those original shows have even won
several Emmys. House of Cards, for example, has won a total of 13 awards and has been nominated for over 50! In
2010 Netflix had almost four times

Netflix : An Exemplar Of Emerging Technologies
As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from
artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions
That Made an Impact"). Each with its own unique attraction has become a catalyst in nature for how individuals think,
act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet
streaming media. Deemed as "a worthless piece of crap" from Wall Street analysts, Netflix with tremendous
leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat
Blockbuster: An Exemplar of Emerging Technologies"). Faced with impossible odds, we will discover how Netflix
was able to survive, conquer and prosper as the emerging technology in their industry. Founded by Reed Hastings and
Marc Randolph in 1997, Netflix began as a monthly subscription service for movie rentals without the hassle of due
dates and late fees ("Netflix"). Since their inception, the company has partnered with consumer electronic companies
such as Microsoft's Xbox, Sony's PlayStation, Apple and other Internet connected devices to stream television shows
and movies from the comfort of one's own home. Netflix is currently available in four continents and yields over fifty
million members globally. Using the seven main features of ecosystems as illustrated in Chapter 2 of GHL we

Netflix Organizational Challenge : Netflix Inc. Essay
Netflix Organizational Challenge
Introduction
In 1997, Blockbuster Video was the dominate force in the home video rental business. Entrepreneur Reed Hastings
noted there was a possibility of servicing a larger customer base in the DVD rental market by into expanding into the
home rental market. Netflix Inc. made the strategic move to allow subscribed customers to receive movie to their
home via the United States Postal service. With this innovative DVD delivery strategy, Netflix was able to surpass
Blockbuster in the media rental business. Currently Netflix is facing the same problem in the media delivery business
by other organizations and needs to make changes in order to stay competitive. As stated in the text "Change in an
organization can run the gamut from a modification to one small system, such as the processing of customer invoices
in the sales department, to changes in the organization 's mission, vision, leadership, or culture, which are more
significant in that they affect the fundamental way things are done across the entire organization" (London, Mone,
2012 p. 5.4). This paper will address the challenges Netflix faces from competitors and new technology.
One of the distinguishing factors between Netflix Inc. and other video rental companies is their decision to bypass the
traditional "brick and mortar" retail route and delivering their product from the warehouse directly to the customer.
Netflix learned that they could cut cost by utilizing the internet for

Netflix Case Analysis Essay
Netflix, Inc.
"Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media
Center, 2009)."
Netflix exhibits dominant economic characteristics in the online movie rental business. They enjoy strong market size
and growth rate when compared to rivalry competition. The number of rivalries are increasing, and the market remains
dominated by only a few sizeable rivalries like Blockbuster Video, Wal–Mart, Walt Disney Movies and Movielink's
Downloadable Movies. Netflix is determined to offer new and innovative technology to sustain their competitive
advantage.
"Netflix growth strategy entails making the best product and the best consumer experience even better. Lead the
expansion ... Show more content on Helpwriting.net ...
Viewing the company's profile and financial growth over the last few years indicates that Netflix strategy and vision
has been implemented successfully, achieving strong strategic growth and a sustainable competitive advantage.
Netflix's business model and strategy compare closely to its key rivals. Although, Netflix won a patent that covered
much of its business model and could be used to help stifle competition in the future (Thompson C–33) . Netflix has a
team of executives that manage only the on–line DVD rental enterprise. They are well established and use a very
sophisticated software program thereby making movie selection easy and fun. In my analysis, Blockbuster has many
retail stores to contend with and many other facets of a business enterprise, thereby not having a unique team of
individuals solely dedicated to the on–line DVD rental business. Wal–Mart would be Netflix's greatest fear due to the
enormous capital available and expertise that could be employed, yet Wal–Mart continues to lag behind Netflix. Wal–
Mart's online software needs a lot of debugging, whereas Netflix had already spent several years debugging its
software (Thompson C–37).
The online movie rental business is changing. As technology changes, DVD's will not be the medium of choice. The
shift will be downloadable movies. Most people enjoy the ability to watch a movie immediately, thus another of
Netflix's

Essay Renting and Netflix
TABLE OF CONTENTS
NETFLIX, INC. 1 Company Images Montage 1
INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video Tape and Disc
Rental 4
INTERNAL ENVIRONMENT ANALYSIS 8 Resources 8 Capabilities 11 Core Competencies and Distinctive
Competencies 14 Value Chain Analysis 17 Weighted Competitive Strength Assessment 30 SWOT Analysis 33
REFERENCES 34
APPENDIX 36 Team Evaluation Form 37
Company Images Montage
INTRODUCTION
Purpose Statement
The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video Tape and Disc
Rental industry. To begin ... Show more content on Helpwriting.net ...
Studios have been pushing sales with added content, such as behind–the–scenes footage and blooper reels, as well as
earlier and earlier DVD releases (Holahan, 2006).
INTERNAL ENVIRONMENT ANALYSIS
Resources
Tangible Resources Tangible resources help contribute to the development of capabilities and competencies in a
company. The biggest resource for Netflix, the world's largest online entertainment subscription service, is CEO and
founder Reed Hastings. Hastings founded Netflix in 1997, and launched the online subscription service in 1999. For
the first four years, the subscriber base was over 2 million (Maddox & Thompson, 2006). As of August 2005, Netflix
employed approximately 1,200 people in the United States. About 1,000 of them work in the company's distribution
centers around the country; close to 200 employees work at the company's headquarters in Los Gatos; and 20
employees work in studios in Los Angeles (ChronicleJobs, 2005). Netflix offers their members more than 55,000
DVD title selections. This is more than any other online rental service in the United States. In 2005, Netflix shipped
more than 1 million DVDs a day. Its inventory was approximately 20 million DVDs, and Netflix spent $84.2 million
acquiring new DVDs. As of September 30, 2005, the company's balance sheet showed its DVD holdings at a net value
of $52.7 million after depreciation (Maddox &

Swot Analysis Of Netflix
What would you do if Netflix stocks utterly crashed and you possessed ten percent of those stocks? Netflix is a
colossal company that concentrates essentially on their streaming services. It is significant to center on its statistics
and finance placement in the world.
To start off, Netflix is a colossal company that provides streaming and other types of services to make revenue. Netflix
is a humongous company with a market cap of 83.084 billion dollars (Summary). Next, Netflix founded by Mr. Reed
Hastings on 1997. Netflix, Inc. is located at 100 Winchester Circle in Los Gatos, CA 95032, United States. Netflix,
Inc. an Internet television network, engages in the delivery of the show and movies on various internet–connected
screens (Profile). It operates in three divisions which are domestic streaming, international streaming, and domestic
DVD (Profile). It offers member with the capacity to receive streaming content through a host of internet–connected
screens (Profile). As of April 28, 2017, it had approximately 93 million members in 190 countries (profile). Netflix,
Inc. was founded in 1997 and is headquartered in Los Gatos, California. Next, the key executives include Reed,
Hastings, Chairman/President/CEO/cofounder, David B Wells, Chief Financial Officer, and Kelly Bennett Chief
Marketing Officer (Profile). Netflix has led the way for digital content since 1997. Current competitors of Netflix
consist of Companies such as Charter Communication, DISH Network, Altice USA

Netflix and Disruptive Innovation
Background
Who is the king of the movie rental industry? Is it Blockbuster, Redbox or Netflix? Blockbuster was the king of VHS
rental with their brick and mortar stores for more than 20 years. Netflix was the first to market with the idea of
shipping DVDs directly to consumer's homes but are now focusing their resources and attention to online streaming.
Netflix is slowly getting out of the DVD and Blu–ray rental game by raising the prices of their DVDs and Blu–rays.
Netflix is spending more money to increase the size of their online library for streaming. The two companies that are
battling it out to be the king of the rental industry are Redbox, a company owned by Coinstar Inc., and Blockbuster.
This paper will focus on how ... Show more content on Helpwriting.net ...
Other companies have used Disruptive Innovation to come in at the bottom of a market and focus on a lower cost and
change the way consumers purchase goods and services, changing the market forever. One of the best examples of this
type of Disruptive Innovation was Toyota. Toyota came into the American market and offered inexpensive cars that
offered very view features and small 4 cylinder engines. At first many consumers turned their nose up to the Toyota
products. But some consumers bought the Toyota because they were a cheaper option for automobile transportation.
When more customers started to purchase Toyotas and the company was able to establish a solid footing in the
American Business market and they started to change the model of their business. Toyota started to offer higher end
cars and eventually moved into the luxury automobile industry with the Lexus line of cars. Disruptive innovation is a
continual process and happens in business all the time. You can also see it in the car market right now with Hyundai
and Kia.
Redbox entered the market place at the bottom by offering DVDs that were not brand new releases for $1 a day. The
consumer can keep the movie longer if they want to by paying an additional $1 per day. Redbox would offer
unmatched distribution by

Netflix Case Essay
Case 6 Netflix's Business Model and Strategy in Renting Movies and TV Episodes
1. How strong are the competitive forces in the movie rental marketplace? Do a five–force analysis to support your
answer.
Currently the competitive forces in the movie rental marketplace are not very strong. There are not very many players
seeking to gain share in the market. The only competitors that come to mind when thinking of the movie rental
marketplace are Netflix, Blockbuster and Red box. The evolution of technology has allowed many people to stream
movies from online at no charge, for most and without any required subscription. Places like Blockbuster and Movie
Stop are not as vivid as they have been in previous years due to the market shifting ... Show more content on
Helpwriting.net ...
Although there is not much competition in this market, consumers always have alternate methods of receiving the
same services and more than likely the same quality of services elsewhere. Whether it is choosing to stream videos
online, watching them via "Pay per View" or "On Demand" it is truly a buyer's market considering the services
rendered aren't considered necessities.
V. Barriers to Entry
It appears that Netflix has control over the vast majority of the movie rental business. Consumers are renting less than
they used to and the convenience that Netflix incorporates into its service, such as online streaming and mail orders
eliminates other competitors from considering entering the movie rental business.
2. What forces are driving changes in the movie rental industry? Are the combined impacts of these driving forces
likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability?
The forces driving change in the movie rental industry are as follows:
the economy
cheaper and more convenient alternatives such as cable/ satellite providers offering recordings via DVR, cell phones,
tablets and other electronic devices
Vast changes in technology.
The forces that are driving change are more than likely going to be unfavorable to the movie rental industry
considering the convenience and included perks of choosing them. I've had experience in the movie rental industry

Netflix Executive Summary
The evolution of the movie rental business has transformed society in the context of streaming data quicker and easier.
Since Netflix became the "pioneer," of television shows, movies and streaming in 2007 people relied on watching
movies instantly from the privacy of their own home (Netflix Inc. Annual Report, n.d., p. 1). The content streaming
began through gaming device consoles like Xbox 360 that cost Netflix six cents for a standard definition movie, nine
cents for high definition per one user stream at an estimated three gigabytes (Rayburn, 2009). Given that in 2007 the
total paid subscribers of 7,326 on average streaming one SD movie daily would cost Netflix $439.56 daily with a
monthly cost of $1758.24 and yearly $21,098.88 (Netflix Inc. Annual Report Ending 2008, 2008). The amounted
revenue for Netflix of $1,205.340 in 2007 came at a low ... Show more content on Helpwriting.net ...
Goose Bumps, Super Why, Magic School Bus and a multi–year programming contract from Hasbro productions that
cost Netflix 9.5 billion by December 2014 (Netflix Inc. Annual Report Period Ending 2014, 2015). Though with
changing the membership to curtail to families Netflix reported to their shareholders that the first quarter sales added
over three million members making for a combined total of thirty–six million Netflix subscribers (Netflix Letter to
Shareholders, 2013). From a microeconomic standpoint, it would be best for the profit of the shareholders to examine
the supply and demand, conditions, price elasticity, and cost of production (Beveridge, 2013). By doing so, Netflix
can ensure that it can continually increase its profits while maintaining the "crowned number one online retail
customer satisfaction by independent surveys" (Schermerhorn & Holbrook, 2006, p. 24). Therefore, by analyzing the
financial data coupled with the consumer feedback Netflix will demonstrate their ability to keep up with the emerging
market of Internet

Redbox Vs Netflix
1) Redbox will really threaten Netflix when viewing their movie rentals by mail and streaming strategies. Redbox is
much more timely for consumer. They have strategically placed kiosks nationwide to reach consumer demand.
Redbox allows the opportunity to pick up and return movies at any kiosks. Another competitive advantage they have
is the ability to release movies much faster than Netflix. For instance, in the case it describes how "one major benefit
customer appreciate is that Redbox receives new releases nine to 10 months before they are available for streaming".
It clear Netflix needs to change its strategy if it wants to compete with Redbox on movie rentals by mail. Although, it
the case it seems that Netflix is moving in a different direction. Netflix is moving with the trend of streaming, which I
believe is a great idea. This assumption can be made because DVD rentals are at the end of its life ... Show more
content on Helpwriting.net ...
I think being the first one to allow movie streaming has created many loyal consumers and brand recognition.
However, this industry is getting more competitive and complex as other big corporations enter the market offering a
very similar service. I think Netflix still has opportunity for growth and its management will help guide this company
in the right direction. Two major factors other than technology that I think will have impact long–term is their pricing
strategy and ability to form

Netflix Research Paper Outline
Apurva Jakhanwal
Emily Navarro
Writing 139W
May 2, 2017
System Overview: Netflix
What is Netflix?
Netflix is the world's leading Internet television network ("Netflix: Overview"). It has over 100 million members in
over 190 countries enjoying more than 125 million hours of TV shows and movies per day including original series,
documentaries, and film features ("Netflix: Overview"). As a member, you can watch as much as you want, anytime
you want and anywhere on an Internet–connected screen ("Netflix: Overview"). You can play, pause and resume
watching without any commercials or commitments. Thus, with this streaming service, you can watch unlimited
content ("Netflix: Overview").
Getting started
1. Choosing a membership plan that is right ... Show more content on Helpwriting.net ...
Figure 4: Every show has most of these tabs, which let you explore and discover the show you would like to watch.
Kids
The kids section is a kid–friendly part of Netflix where you find appropriate content for kids 12 and under. You can
also create a profile that has kid–friendly content. Figure 5 below paints a general picture of how the kids section
looks like.
Figure 5: The Kids section contains kid–friendly content.
DVD
You can get movies, shows and new releases to your mailbox. There are 3 plans like the streaming plans with options
to choose the disc format. Netflix started out as an online movie rental so DVDs complete your Netflix experience.
Search
Netflix allows you to search for shows and movies. If something you search for is not available, Netflix suggests
similar titles that you might enjoy.
Download and Go
You can download a selected number of TV shows and movies to watch without the internet connection from the
Netflix app on your mobile device, tablets or computers.
Help Center
Help Center addresses what you need help with. It helps you resolve issues by answering your questions. Works

Netflix Case Analysis
Netflix was the first company to create an online DVD movie rental service. The service has created a new ‘movie’
market niche which has secured them a competitive ‘first–mover’ advantage in this new ‘high–tech’ venture. The
popularity of the service has sparked the interest of market competitor Blockbuster who may become a growing threat
to Netflix should they enter the online movie rental market (Perreault, 2004).
Netflix was founded by Reed Hastings, Netflix was incorporated on August 29, 1997 and began operations on April
14, 1998. Netflix began operations with an online version of a more traditional pay–per–rental model which included
financial penalties for late returns (US$4 per rental plus US$2 in postage). It did not introduce ... Show more content
on Helpwriting.net ...
In fact it provides more than 18 million personal recommendations a day. No video store can do that. Additionally,
according to Earnings Digest quality leadership and customer satisfaction has enabled Netflix to stay afloat despite the
advent of powerful competitors like Wal–Mart. Not only was Reed Hastings able to fend off Wal–Mart’s attempt to
bankrupt Netflix, he was able to convince Wal–Mart to encourage customers to switch to Netflix after the Wal–Mart
service fell through. By staying strong but cooperative, Netflix ended up profiting from many threats.
WeaknessI believe their biggest weakness is often has trouble providing enough copies of new, popular movies. As a
result, a main cause of customer dissatisfaction is Netflix’s inability to completely satisfy the initial rush for a new
movie (Coursey, 1998). However, the company knows it would be unprofitable in the long run to buy more copies just
to serve the rush when a movie first becomes available, because the copies will not be rented with nearly as much
frequency soon after the rush. Customers have caught on to the fact that Netflix only purchases a limited quantity of
new releases right away, opting to wait a few weeks to buy the bulk of its supply at lower costs. While this might save
Netflix money, it also has the tendency to drive away current and potential customers. Finally, Netflix does not have a
direct connection to any movie studios so it must purchase its entire media through the consumer

Netflix And Hulu Comparison
Netflix and Hulu plus are pretty similar, both have video streaming and entertain people, but Netflix is way better in
many ways. Hulu has recent seasons and more seasons of shows. Netflix has more TV shows and movies. Netflix also
has no commercials. While Hulu people have to wait 2 minutes for the show to come back on. People can also, rent
DVDs on Netflix. These some examples on why Netflix is way better than Hulu Plus. One reason Netflix is better
than Hulu plus is that it has a lot of TV shows and movies people can choose from. A person can spend hours just
flipping through shows, and if they do not feel like watching a show, they can watch a movie instead. Netflix has
shows that have already ended or do not show any more on regular ... Show more content on Helpwriting.net ...
Sure People have the most recent episodes on Hulu, but they can also go to the show's website and watch it there.
Hulu may have more seasons of show on Netflix. Hulu also has shows, that Netflix does not have for example the
show Community. It is a great show it is very funny, but it is not on Netflix. For people to watch it they have to go to
Hulu or stream somewhere else. It's pretty much the only thing good about Hulu plus. Another reason Netflix is way
better than Netflix, is that they do not have commercials/ads. People can sit around at home and binge watch their
show without any interruptions. When a person is watching their favorite show and getting really into it, they do not
have to be interrupted by a commercial for baby's diapers. They do not have to wait two minutes of the same
commercial playing over and over every commercial break.
Hulu, on the other hand has commercials. It is terrible right when the ad is done they show a little bit of the show and
there is an ad again. A two minute ad is not big deal, but it could get really annoying especially if the ad buffers and
just keeps buffering. Unless they have like ad blocker on your computer, but nobody has time for that and sometimes
people do not stream on their computers, so they cannot put an ad blocker on their streaming

Netflix Persuasive Analysis
We all hate when a video on YouTube ends in a cliffhanger and you just have to watch the next video. And then the
one really long ad comes up and you almost fall asleep watching it, sometimes that "skip ad" button isn't there and you
have to watch the whole thing. Or, there is a skip ad button but you accidentally click the ad instead and then it brings
you to the website of the ad. At that point you get so frustrated that you say to yourself "ugh Netflix would never do
this to me!!!" Thats right! Netflix doesn't have ads that you are forced to watch for at least 5 seconds while your trying
to to watch your show, not watch about how "amazing" the new Samsung S8 is. Also If you watch 2 movies a month,
Youtube would charge you 6–8 dollars, With Netflix, you can pay just $8 a month to watch unlimited movies AND
T.V. If you are looking to watch T.V. and Movies, Netflix is your company because you only have to pay 8 dollars
every month to get unlimited movies and t.v. vs. Youtube where you can only watch 2 movies for $8. Also if you don't
start watching that movie within 30 days, you have to pay again, and if you don't finish watching the movie within 24
hours, you also have to pay again, If you are looking to save money, I would watch Netflix instead of Youtube because
you get a variety of movies for the same price and you also can take your time watching the movie so you can take
even a year to watch a movie, but you won't have to follow any crazy rules. Youtube is

Netflix Research Paper
Alexis Allen David Olson Kelsie Peck Joseph Schildhauer
Netflix Inc.
Introduction:
History
Netflix was founded by technology enthusiasts and website developers Reed Hastings and Marc Rudolph back in
1997. Netflix originally started with a website to allow orders of DVD's to be delivered to the home. The goal of the
company was to provide a cheap and easy means of delivery of DVD's to the consumer. As time moved on, Netflix
went on to start streaming videos on their own platform and became an emerging power in the video streaming
entertainment industry. According to Nasdaq's website, Netflix became a publically traded company as "NFLX" on
May 23rd, 2002. The IPO was worth $15.00 a share. (1) Now, Netflix (NFLX) according to ... Show more content on
Helpwriting.net ...
"But with the number of options expanding quickly, Netflix will need a continuous stream of compelling, exclusive
content in order to keep subscribers around."(4) The video streaming industry is an industry that has appealed to many
new entrants such as Time Warner's HBO, that has a few popular shows that catch viewers attention. Other companies
that have been attracted to this industry are Amazon, Sling TV, and CBS All Access. With these options opening up
new ways of streaming, it causes Netflix to have to become extremely innovative and create different ways to stay on
top in the industry.
Overall, Netflix has been extremely successful at being innovative towards the industry through creating their own
stream of movies as well as adding movies to their platform. They have made smooth transitions from delivering
DVD's to having their own streaming platform. Though challenges are presented for the company, Netflix thus far has
been able to maintain the frontrunner spot on the success curve for the video streaming industry.
Strategy Formulation:
Vision and Mission
Though Netflix does not have an official mission and vision statement, The CEO Reed Hastings came out and
expressed both to its customers and investors. Netflix has a mission that influences every decision they make, which is
"Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously
improving

Case Study
Megan Welshymer
BA 370
9/29/15
Extra Credit # 1
Case Study: The Netflix Rollercoaster
1. Netflix's original marketing strategy offered several flat–rate monthly subscription options; in which, members
could stream movies and shows via the Internet or have disks sent to their homes in a pre–paid and pre–addressed
envelope. Free from the despair of due dates and late fees, members could keep, up to, eight movies at a time. Upon
the return of a disk, Netflix would automatically mail out the next movie from the customer's video queue. Members
were able to change and update their queues as frequently as they liked. The sheer innovation of Netflix's strategy
encouraged several competitors to enter the market to compete directly, ... Show more content on Helpwriting.net ...
These first set of changes, cost the company one million customers and a ton of negative press in social media;
including 12,000 comments of dissatisfaction. However, at this point, Netflix's stock prices still rose. Unfortunately,
on September 18, 2011, Hastings posted a new announcement to the company blog, trying to separate and over–
complicate the two services. He then reversed the changes, in yet another memo, on October 11, 2011. By this point,
however, it was too late; more displeased customers had left and Netflix's stock prices had plummeted. Personally, I
believe this situation caused a short–term public relations nightmare; to the customers who were affected at that time.
Netflix retained over thirteen million subscribers; given time, I believe the new generation of customers will still be
interested in the services they provide. 3. Strengths: If Netflix can maintain consistency in the services they provide,
their product is worth purchasing (subscribing to). No other companies offer streaming and DVD delivery, to their
members, with such convenience.
Weaknesses: The early customers will remember the inconsistent changing and modifying of the prices and service
options; done back in 2011. This caused the loss of many members, who may remain reluctant to re–join their
subscription to Netflix.
Opportunities: Our current generation seems to embrace and encourage the sedentary lifestyle;

Netflix Strategy
NETFLIX: A COMPANY ANALYSIS
Table of Contents
I. Wall Street Journal Article and Executive Summary ..4 I A. Wall Street Journal Article 4 I B. Executive Summary ..5
II. External Analysis ..7 II A. Industry Definition ..7 II B. Six Industry Force Analysis ..8 II C. Macro Environmental
Forces Analysis, Economic Trends, and Ethical Concerns ..15 II D. Competitor Analysis ..17 II D. 1 Netflix's
Competitors ..17 II D. 2 Netflix's Primary Competitors ..17 II D. 3 Primary Competitors' Business Level and
Corporate Level Strategy ..18 II D. 4 How Competitors Achieve Their Strategic Position ..18 II D. 5 Willingness to
Pay ..21 II D. 6 Comparative Financial Analysis ..22 II D. 7 Implications of Competitor Analysis ..23 II E. Intra–
Industry ... Show more content on Helpwriting.net ...
The new agreement addresses the shifting preferences of consumers who appear more reluctant to buy DVDs in a
shaky U.S. economy and a wider array of entertainment options. Terms of the latest deal also cover Warner Bros. titles
made available for streaming to Netflix customers. Streaming is an increasingly important part of the company 's
strategy in the digital age; the number of subscribers who streamed a movie or television episode from Netflix jumped
by 20% over the third quarter of last year. Warner Bros. Home Entertainment, owned by Time Warner Inc. (TWX),
announced its intention several months ago to renegotiate terms with Netflix. Time Warner Chief Executive Jeff
Bewkes told investors in September that the previous deal 's economics didn 't "make sense" for the studio. Most
DVD sales come in the first weeks of a title 's release. In October, Netflix CEO Reed Hastings said his company
would not be opposed to a "sales–only" window of about a month at any studio, as long as Netflix could reach
favorable terms. "We 've been discussing new approaches with Warner Bros. for some time now and believe we 've
come up with a creative solution that is a 'win–win ' all around," said Ted Sarandos, chief content officer for Netflix,
in a statement. Ron Sanders, president of Warner Bros. Home Entertainment, said "The 28–day window allows us to
continue making our most popular films available

The Marketing Plan For Netflix
History
1997: Established by founder Reed Hasting and Marc Randolph.
1998: Started Netflix Website (Hasting and Randolph believed that would replace VHS)
July 1999: financing to help build and market the Netflix brand to consumers and maintain its rapid dominance of the
rent–by–mail DVD industry
September 1999: Started monthly subscription plan (charge$15.95/month and 4 DVD rentals/shipment)
2000: Moved to next generation from DVD rentals to streaming video.
2002: Achieved 500,000 customers and completed its IPO(Initial Public Offering)
2002: Netflix had signed revenue sharing agreements with 50 studios
2005: Walmart ended its DVD rental services and entered instead into a promotional deal with Netflix
2005: Netflix faced ongoing legal issues
2009: Netflix offered HD720–progressive format
External Environment
General Environment
Demography / Global Demography segments changes leading a company's develop trends. It is not only analysis an
area or country, but also analysis on global basis. According to world population data, the population growth from 6.1
billion to 7.2 billion from 2000 to 2015. It represent that the potential customer base could growth. Moreover, China
and India's population growth the most in the world. "In 2009, there were 284 million Internet users in China and 81
million Internet users in India" Therefore, Netflix wants to expanding their business into these countries because of
population number. Also, Low monthly price build subscribers enjoy

Netflix : Case Analysis : Netflix
1. SITUATION ANALYSIS
Netflix was founded in 1997 by Reed Hastings and his fellow software executive Marc Randolph. Even though VHS
was more popular than DVDs, Hasting guessed that the DVDs will get popular and this was an opportunity for them
to win the market so they attempted a DVD–by–mail rent service which was an idea that Hastings got it from after
paying a $40 late fee for Apollo 13 in 1997. This DVD–by–mail rent service without a subscription was not popular,
so Netflix launched the subscription service with a free trail for a month on September 23, 1999 and found that 80%
of customers renewed after the free trail ended. In 2003, Netflix turned its first profit as well as reached 1million
subscribers. In 2007, when Netflix reached more than 6.3million subscribers, they started Internet streaming services.
Reaching 20million subscribers by 2012 was the goal set by Hastings but, their lunch in Canada in September 2010
helped them to reach their goal early than they expected. Even more, when the entire movie rental industry
experienced an 8% sales decline, Netflix able to increase their sales. Netflix's first original TV series called House of
Cards debuted in 2013 and help them to attain many subscribers as well as revenue. Now in 2016 Netflix has more
than 75million subscribers in over 190 countries, which makes Netflix as the world largest online entertainment
subscription service.
This case study reviews about the early strategies, optimizing distribution, changes

Brandon Katz, a writer for Forbes.com has an article he wrote during one of Netflix's price increases in 2016 titled,
"Netflix Price Increase Leading To 500,000 Cancellations?" (Katz). Losing 500,000 seems like a major loss no matter
what you are talking about. In this case, Forbes writer, Brandon Katz is referring to an estimated number from
Nomura Securities, of Netflix subscribers that would cancel their service to the online streaming company because of
a monthly subscription price increase. With the increased availability to the internet no matter where we are,
streaming services like Netflix, Hulu and Amazon Prime, have been able to charge fees in order to provide viewers
access to large amounts of TV shows and movies. The reason behind the success of these services is the affordability
of them versus traditional cable costs. USA Today writer, Mike Snider reiterates the cost of these services in his
article, "Say you subscribe to all three major players, Netflix, Amazon and Hulu, as about 7% of subscribers to
broadband–delivered TV services do, according to Parks Associates, an Addison, Tex.–based market research firm. Do
that and your monthly cost is $28–$35."(Snider). Taking this information into account, most people you talk to
probably pay way more than $35 for their cable. The appeal to use the streaming services lies mostly in the cost and
ease of use. As we go through more and more technological advances, the demand to have access to our entertainment
wherever we are increases. This causes the demand for streaming services to constantly step up their production in
order to please their customers. An article on CBS News written by Irina Ivanova states, "67 percent of people
reported using some sort of video streaming service, such as Hulu, Netflix (NFLX) or Amazon (AMZN) Prime video.
Only 61 percent said they had a cable subscription at home"(Ivanova). The use of cable is slowly decreasing while the
use of streaming services is increasing. This means that people are slowly transitioning from one to the other. In most
recent news, video streaming powerhouse Netflix, recently released a statement regarding a 10% price increase that
will be hitting their client base near the end of the year. In the

Taking a Look at Netflix
Topic– Netflix
Purpose statement– I would like to educate my audience on the history and growth of Netflix
Organizational Pattern– topical
Introduction
Attention Getter : We are living in a very technologically advanced age. We push buttons to start our cars and have
cell phones that are unlocked by our fingerprints. With that being said, it's no surpise that the number of people who
stream instant videos has skyrocketed. Connection to Audience or WIFM : According to Forbe's consumer technology
writer, Larry Magid, a recent Nielson study in 2013 revealed that over five million homes have "zero TV" in their
households.
Credibility Material : I, myself, am a part of these so–called "zero TV" households. I have found online streaming to
be much more affordable than having to pay for cable service. By streaming my television shows, I am freed from
having time constraints and am no longer forced to watch crazy amounts of commercials. Thesis and Preview: Netflix
is a giant in the world of online streaming. With shows like "Orange is the New Black" and "House of Cards", Netflix
is really making a name for itself. However, Netlflix hasn't always been as successful as it is today.
In order for us to truly understand how far Netflix has come, we must first understand it's history and how it all began.
I. The genesis of Netflix
A. The idea of Netflix came about in 1997. When CNN Money interviewed Netflix creator, Reed Hastings, he
described his reasoning

Case Analysis Of Netflix
n 1997, CEO Reed Hastings started Netflix when Hastings got charged $40 at Blockbuster for a late return of Apollo
13, he decided to start an entertainment company called Netflix. Netflix offered customers flat monthly fees for
unlimited DVDs rentals, easy home delivery and returns via prepaid postage envelopes, and no late fees. Blockbuster
lost many customers because of this. Netflix was in competition with Blockbuster, Amazon, and Walmart who also
started their own mail–delivery video rentals. Three years later, Walmart handed over their DVD rentals on Walmart's
website to Netflix. Amazon also ended up quitting after four years of losses. Blockbuster finally declared bankruptcy
13 years after Netflix started. Netflix is now number 1 in the ... Show more content on Helpwriting.net ...
There are no strict compensation rules; workers choose their stock–to–cash ratios. There are few formal titles. Netflix
employees come to the office, work extraordinarily hard, and they go home (2018). The way that their employees
have fun is by building products and coming up with new ideas. Planning can be used to determine their
organizational goals by telling their employees what the goals are and how they plan on achieving them. Their internal
environment should consist of hard working employees and managers to achieve organizational goals by working
together as a

Netflix Code Of Ethics Essay
The company that I chose to write about is Netflix, Inc. They are an online streaming service giant and DVD rental
provider. Started up in 1997 by two engineers Reed Hastings and Marc Randolph. Netflix has grown to be known as
one of the most prominent video entertainment providers worldwide. Their library carries a large selection of
television shows, movies, and original content as well. They are currently ranked 379 on the Fortune 500 list.
Netflix started as a DVD rental service, and would later offer flat rate movie rental–by–mail subscriptions to
customers in the United States. The concept was to use an online subscription service to pick a DVD of your choosing
with no late fees, returning the DVD at your leisure when you wanted to exchange it for another DVD. It wasn't until
2007 that the company would begin to offer online streaming services. Starting first with its online website Netflix
would expand into home entertainment system Blu–ray players and gaming consoles. Now, the streaming service is at
your fingertips with a tap of your finger using apps on personal tablets and mobile phones.
Netflix is currently headquartered in Los Gatos, California. It is a public company run by a board of directors and the
CEO is its founder Reed Hastings. Their model for profits is as follows "For any given future period, we estimate
revenue, ... Show more content on Helpwriting.net ...
The code of ethics isn't very long and is straight forward. Netflix wants to discourage wrong doings while promoting a
safe and ethical work environment. The company expects its directors, officers, employees, everyone across the board
to act honest and fair while understanding that there is accountability for misconducts. The code of ethics would like
to uphold its transparency from the top to bottom of the

Essay on Netflix Case Study
Netflix Inc.,: Streaming Away From DVD's
Case Study: Emily Heath
Part 3– Alternative Solutions
To ensure the company will achieve stability by maintaining customer appreciation and satisfaction, Netflix must
invest their time and finances into new alternative solutions. The solutions are based on what problems have presented
themselves and are in best interest of the customers and the company. The main concerns at the moment seem to be
the unreliability and instability of the company as the guidelines for prices and methods of delivery are constantly
changing.
There are a few possible suggestions that are up for experimentation to resolve Netflix's problems.
1. Incorporate commercials before and after everything ... Show more content on Helpwriting.net ...
As of now, the limited variety of movies and TV shows do not accommodate extremely young and older potential
subscribers. If there is more selection incorporated, we can include all age groups. By incorporating cartoons and
shows for young children, we are opening up a door for new customers. Young children will be able to tune in and
watch their favorite shows, making it a favorite for parents. By adding in older movies and TV series like Coronation
Street that target the older market, we are opening the door to potential customers in an older age group.
Solution: Incorporate more variety for a broader age group. Include child friendly TV shows and movies, to increase
viewers at a younger age. Incorporate some of the older, less common TV shows and movies that target the elder
customer base.
Advantages: Opens the door for even younger and older customers
Disadvantages: May be costly for the company to initially start and will rely completely on the outcome. Netflix must
be sure they will gain this extra customer base before making the investment.
3. Create a Customer Base (Expand Social Network) to improve the services of Netflix. The entire business relies on
subscribers. If they don't feel as if they are important, they will hesitate to continue paying their fees. Also, being able
to communicate with the customers will create a more friendly and personal atmosphere. Starting up a chat room on
Netflix to discuss what

Swot Analysis Of Netflix
Anand Thakur
Professor Gaccione
MGT 105–AC
27 September 2017
Netflix
Introduction: Netflix is a online movie rental service with more than 30 million streaming members. (netflix.com).
Netflix was created in 1997 by Marc Randolph and Reed Hastings in
Scotts Valley, California. Randolph was a co–founder for a computer mail order company before and a vice president
at Borland International. Hasting was the founder of software company that he sold for $700 million dollars. The Idea
came when Hastings forgot to return a film and had to pay late fees.(sites.google.com) Netflix.com launched on April
14th 1998 as a DVD–by–mail, the following year they started their monthly subscription membership. That would
allow the user to watch unlimited movies for flat rate.( "Seven Aspects of Our Culture.")
Mission & Vision: Netflix mission statement is "Our core strategy is to grow our streaming subscription business
domestically and globally. We are continuously improving the customer experience, with a focus on expanding our
streaming content, enhancing our user interface and extending our streaming service to even more Internet–connected
devices, while staying within the parameters of our consolidated net income and operating segment contribution profit
targets" (10–K Item 1)and vision statement is "Becoming the best global entertainment distribution service Licensing
entertainment content around the world Creating markets that are
Thakur 2
accessible to filmmakers Helping content

Netflix Research Papers
In 2013 Netflix progressed exceptionally well under the leadership of CEO Reed Hastings, who co–founded the
company as a mail order movie rental business in 1998. Over the years, Netflix has, of course, evolved into an on–
demand internet streaming company. In 2013 the firm saw its stock triple, and in September the same year it counted a
whopping 40.4 million subscribers. This ascent may well be due, at least in part, to one of Hastings' most successful
innovations: in 2013 he launched original TV shows Orange is the New Black and House of Cards on Netflix, to much
acclaim. Some industry experts have noted that people are turning their backs on cable since they can get their favorite
shows on Netflix and elsewhere on the web. So this shows ... Show more content on Helpwriting.net ...
Cell phone users can't resist snapping pictures then allowing the Instagram filters to work their magic, transforming
amateur images into something far more stylish. The man behind the app is CEO and co–creator Kevin Systrom, who
launched his brainchild in 2010. The rapid rise in Instagram's popularity saw it gain over 150 million monthly users by
December 2013 and also earned Systrom a spot on Time magazine's rundown of 30 people younger than 30 who are
changing the world. This man created something that I love and use everyday that is why I wanted to show you him

Netflix Documentary Conventions
Although Netflix has brought significant improvements on the publication and production of documentaries, it
remains a massive American profit–making business that does not follow the conventions of documentary
filmmaking. As Lin Tay and Hudson explain, new media platforms such as Netflix, "disrupt the linear structures
conventionally ascribed to documentary" (79). Many traditional documentarians and genre theorists are arguing about
modern documentaries' level of realness. As the genre evolves and adapts to the new generation, it loses much of its
original conventions, one of them being the importance of facts rather than fiction (O'Flynn 147). By mixing genres
and applying characteristics of science fiction blockbusters and reality television to the documentary genre, Netflix is
sometimes manipulating the storylines and visuals to make the text more appealing. For example, the thrilling
Amanda Knox (2016) documentary produced by Netflix, uses common conventions of ... Show more content on
Helpwriting.net ...
It allows the documentary genre to evolve and adapt to modernization and globalization by using generic mixing,
diversity and originality. It's [generous] monetary contributions and professional support to documentarians and social
causes also make Netflix one of the only private companies to fully recognize the importance of documentary
productions. Finally, its visibility and accessibility makes it the easiest and most complete platform to watch a variety
of documentaries. All of these facts show Netflix's crucial positive impact on independent filmmakers and the growing
success of international documentary filmmaking. The documentary genre still has a long way to go in order to
achieve the full recognition it deserves and the industry has to prioritize authenticity over profitable actions, but
globally, Netflix seems to lead the genre in the right direction (Aufderheide

Netflix
Philip J. Brooks
Business Policy & Strategic Planning – BA 4910
Professor Dr. Jeffrey Walls
November 25, 2006
GENERAL ENVIRONMENTAL ANALYSIS
Netflix was founded in 1997 by Reed Hastings, founder and CEO. Prior to this, Hastings founded Pure Software in
1991 and led several acquisitions that allowed Pure Software to become one of the top 50 largest software companies
in the world. In 1999, Hastings launched the online subscription service and led Netflix to a subscriber base of over 1
million in just three and a half years, something that took AOL six years to accomplish. Netflix's business strategy was
quite simple, because they had pioneered the online DVD rental industry when DVDs were rare and ... Show more
content on Helpwriting.net ...
This allows the customers to receive their DVD's typically in only one day. The beauty here is that Netflix aligned
itself with the U.S. Postal Service to maximize their freight costs while using a distribution system that already goes
door–to–door of each of its customers daily without the added cost of using a parcel service.
INDUSTRY ANALYSIS
The DVD player was one of the most successful consumer electronic products of all time and the DVD market was
also one of the fastest growing markets while experiencing unprecedented growth since its 1997 debut. DVD movies
were available through a wide array of channels to the consumer, which included physical brick–and–mortar retail
stores such as Wal–Mart; physical rental stores like Blockbuster; websites of both brick–and–mortar and internet–only
stores such as Amazon.com; online rental stores such as Netflix; and movies on demand and download websites such
as Walt Disney and MovieLink. The DVD rental market soared from 1% in 1999 to an astounding 74% in 2006 for
total DVD and VHS rentals.
COMPETITIVE ENVIRONMENTAL ANALYSIS
BLOCKBUSTER VIDEO
Blockbuster had grown to more than 8,500 company–operated franchised stores worldwide, with more than 2,600
stores outside of the United States. They hold a 65% market share of the entire $8.5 billion market, which is
astounding to say the least. In 2002, it had revenues of more than $5.5 billion in which 80% came from the United
States. Blockbuster's goal is to

Netflix Film Analysis
When Netflix announced they were not just pivoting into original episodic content, but also acquiring and streaming
feature–length films in 2015, the industry held its breath. After gaining traction with a small theatrical release of
2015's Beasts of No Nation, which should have been an Oscar contender, but was ignored by the Academy (though
rewarded by SAG, BAFTA, and other organizations), the media conglomerate has gone on to premiere several dozen
feature–length films and documentaries in the last two years.
And maybe you didn't realize that. The problem with all of these acquisitions has been that Netflix largely uploads and
buries them on their service. For example, they acquired the Sundance Grand Jury Prize award winner from 2017, ...
Show more content on Helpwriting.net ...
These "Superpigs" are a pig/hippo hybrid with the apparent loyalty of a dog, who will be sent to the 26 Mirando
Corporation locations to be raised and grown. A "winner" would be declared in 2017.
In 2017, on a remote South Korean homestead, 14–year–old Mija (Ahn Seo–hyun) lives with her grandfather Hee–
bong (Byun Hee–bong) and one of the superpigs, named Okja. Okja and Mija have formed a special bond and spend
nearly every waking moment together. One morning, a number of people emerge on the top of her quiet, surreptitious
mountainous abode. The first is washed–up television star Johnny Wilcox (Jake Gyllenhaal), who has been hired by
the Mirando Corporation to promote the "Superpig" program worldwide. His diva–like tendencies are on display
immediately, and his production team arranges a quick shoot which leads to Okja being taken away. As it turns out,
she is the "winner."
What results from here is a wild and free–wheeling adventure film that sees Mija run away to try and save Okja, who
is on her way to New York City for the big reveal. As Mirando employees work on exporting Okja to the states, an
activist group – the Animal Liberation Front (ALF) – swoop in and try to liberate the animal from Mirando's clutches.
While it is no spoiler to reveal that all roads lead back to New York, we also have lots of surprises along the way –
Bong's film veering in and out of cultural critique, goofy comedy, and over–the–top characterizations that keep us
appropriately

Netflix
COMPANY CASE
Netflix: Disintermediator or Disintermediated?
PRESENTED BY:
DANIEL RICARDO ORDOÑEZ 201312625
MARIA LUCIA PACHON 201311104
YALILE KATHERIN ROA 201313192
THE SABANA´S UNIVERSITY
BUSSINESS ADMINISTRATION
MARKETING
GROUP 1.2
2015
1. BACKGRAUND
Netflix is a company that was created from the need generated by getting movies to watch from the comfort of the
house, although at that time the companies who led this market were Blockbuster and Redbox , but to get them you
had to approach a local Blockbuster or go a supermarket or store nearby where a dispenser Redbox addition these had
a specific time to be returned, if not met you could have a fine is found, Netflix identify these weaknesses in them and
... Show more content on Helpwriting.net ...
Hastings was born on 8th October 1960 in Boston, Massachusetts. He graduated in 1978 from Buckingham Browne
& Nichols School in Cambridge. After high school he sold vacuum cleaners door to door for almost a year. He
attended Bowdin College where he majored in mathematics and gained the Smyth Prize and Hammond Prize in 1981
and 1983. He joined the Peace Corps for some time where he built on his risk–taking spirit. After his return from the
Peace Corps he enrolled into Stanford University and graduated with a master degree in computer science in 1988.
* Mc Carthy Mr. William Barry McCarthy, Jr. is the Director of Wealthfront Inc. Previously, Mr. McCarthy served as
the Chief Financial Officer at Netflix from 1999–2010. At this firm, he was responsible for financial and legal affairs.
Prior to this firm, Mr. McCarthy spent six years as the Senior Vice President and Chief Financial Officer at Music
Choice. He has also held several positions at Credit Suisse First Boston where he worked with venture capital–backed
and LBO investments. Mr. McCarthy also serves as a Director on the Boards of Chegg and Pandora. He earned a B.A.
degree from Williams College and an M.B.A. degree from the Wharton School of Business at the University of
Pennsylvania. * http://www.bloomberg.com/research/stocks/private/person.asp?
personId=99672382&privcapId=23267&previousCapId=91825&previousTitle=SHUTTERFLY%20INC
*

The Netflix Business Model
Current situation
Introduction to the Company
Netflix was founded by Reed Hastings and Marc Randolph in 1997 and was originally based out of Scotts Valley
California. The business model that they were working towards was to create a company that would offer online
movie rental service made available by streaming media as well as DVD's that could be ordered online and delivered
to the customers' homes. (Wheelen, Case 12). Netflix had a strategic plan to undercut the competition in an effort to
stress the market and force weaker competition out of the field. This was a very successful plan and over a period of
years it was able to force the closings of most of its competing market to include the mega giant Blockbuster video.
Using a business ... Show more content on Helpwriting.net ...
Adhering to its organizational mission, Netflix was able to, over a period of about a decade, force almost all of its
competition out of the market. This was the culmination of meeting its set Goals. Netflix core values seemed to evoke
a very negative response by the general public at large. Consumers found their ethical means of climbing the corporate
ladder abhorrent. This was damaging to Netflix for a period of several years causing investors, consumers, stock
holders and product distributors to refuse to continue a business relationship with them. The core strategy for Netflix
was to grow their streaming subscription business both domestically and globally. Its stated goal was to continuously
improve its customer experience, with a focus on expanding its accessibility of its streaming content, and striving to
enhance its users interface. This has been met as to recent by the availability of devices that users can use in the home
that will allow direct access to Netflix streaming content directly from Smart TV's and DVD players. Netflix is
continually expanding and extending its streaming service to include services to new streaming capable devices as
they are offered on the market while working to do so within the parameters of its consolidated net income and
operating segment contribution profit targets. (Netflix) Netflix claims honest and ethical conduct, including the ethical
handling of actual or apparent conflicts of interest between personal and

Netflix: Factors Of Netflix In The Online Video Industry
Background information
Netflix was incorporated in 1997, founded by Reed Hastings. Reed Hastings is still currently the CEO of Netflix.
Bravia HDTV is a susidary of Netflix as of September 2014. Netflix competes in the online video industry. Vudu and
HBO are the top competitors with Netflix.
Factors of Production
Products of Netflix include: video streaming, online DVD, and Blu–ray disc rental. Services of Netflix: seperately
offered Internet video streaming. Netflix employs 2,000 full time employees. Most of Hastings' fourtune is tied up in
Netflix stock and options, which Forbes calculates at over $900 million. His total estimated net worth surpasses $1
billion. Netflix has obviously had some ups and downs throughout the past years, but they ... Show more content on
Helpwriting.net ...
Netflix has one split in Netflix stock split history database. It took place on Feb. 12, 2004. This was a 2 for 1 split,
meaning for each share Netflix owned pre–split, the shareholder now owned two shares. The dividend history is
$478.64* 3.73 _ 0.79%. Last paid dividends were March 2, 2015. Investors of Netflix say to be careful purchsing your
stock from Netflix and some to just wait for a cheap time to buy it.
New Releases
Some of the recent articles include Don't cut the cable, by Eric Gwinn, Tribune Newspapers, published on March 21,
2011. I feel that this article increased and slighty if at all decreased Netflix stock prices. It basically talks about how
Netflix is the way to go if you are a person who likes to watch a handful of certain TV shows that come on maybe
once a week. Netflix can let you watch your favorites every night if you want and every season. As for those who like
to watch regualar TV and watch certain shows only once a week and wait till the next week to see the new episode,
the article suggests that those people should keep their cable and not rely completely on Netflix

Inception And Growth Of Netflix
Addressed to: Mrs C Waller
Date: 5th February 2016
Topic: Inception and Growth of Netflix
I have compiled this business report to address the inception and growth of Netflix, I will also be identifying the
different business environments and their components as well as the degree of control that the entrepreneur (Reed
Hastings) has over these environments. I will also discuss the challenges that could present themselves in each
environment as well as new advances of the company, future challenges and the impact of Netflix on the South
African market.
Comprehensive Summary:
"Netflix is an American multinational provider of on–demand Internet streaming media, and of flat rate DVD–by–
mail in the United States, where mailed DVDs and Blu–ray Disc are sent via Permit Reply Mail." The CEO of Netflix
is Reed Hastings, the company was founded in ... Show more content on Helpwriting.net ...
This environment is often the most challenging for managers to deal with. Has less control than micro, consists of
seven aspects.
– Customers( people or other businesses who buy product. The buy in for Netflix was tight, technology didn't reach
Hastings vision yet he had to meet the customers' needs and have reasonable prices, Blockbusters and other companies
later became customers.)
– Suppliers( provide the raw materials and other services. Not a lot of people signed Hastings and his business, he was
heavily reliant on studios as their distribution was better than his and his was poor.)
– Competitors( business needs to constantly be aware of their competitors and keep a close watch over businesses
selling the same product., need to find a way to beat their prices. They can do this through marketing and advertising.
Netflix struggled to beat its competitors but eventually partnered with

Netflix Research: Recommendations

Recommended

Recommended

More Related Content

Similar to Netflix Research: Recommendations

Similar to Netflix Research: Recommendations (13)

More from Patricia Viljoen

More from Patricia Viljoen (20)

Recently uploaded

Recently uploaded (20)

Netflix Research: Recommendations