Facilitating gsupplementary services

1. Welcome to
[ ]Service Marketing
Topic: Service Marketing For Hospitality And Toursim

2. FACILITATING
SUPPLEMENTARY
SERVICES

3. Information of
Direction to service site -
Schedule/ service hours -
Prices -
Reminders -
Warnings -
Conditions of sale/service -
Notification of changes -
Documentation -
Confirmation of reservations -
Summaries of account activities -
Reciepts and tickets -
Consultation elements

4. Examples Of
Oder Taking Elements
− Memberships in clubs/programs
− Subscription services (e.g., utilities)
− Prerequisite based serviced (e.g.,
financial credit, college enrolment)
Seats/tablesrooms –
Vehicles or equipment rental –
Professional appointments -
Applications
Reservations and check in
Order entry
− On-site order fulfillment
− Mail/telephone/e-mail/web order

5. Billing of
Periodic statements of account activity -
Invoices for individual transactions -
Verbal statements of amount due -
Self-billing (computed by customer) -
Machine display of amount due -
Consultation elements

6. Examples Of
Hospitality Elements
Cash handling or change giving -
Check handling -
Credit/charge/debit card handling -
Coupon redemption -
Self-service
Direct to payee or intermediary
− Insert card, cash or token into machine
− Electronic funds transfer
− Mail a checck
− Enter credit card number onlne
Automatic deduction from
financial deposits
− Automated systems (e.g., machine-
readable tickets that operate entry gate)
− Humn systems (e.g., toll collectors