2. INTRODUCTION
• Chipmunk is a British hip hop rapper and
songwriter
• He was brought up in Tottenham North
London
• This song is called who are you which is
not yet on an album.
3. PLOT
• There isn’t really a plot to the video as it is
mostly a performance video.
• Its consists mostly of chipmunk and other
artists in different situations to a black
background in where they are normally
performing straight to camera.
4. Meeting The Demands Of The Record
Label
• This video is the epitome of what a record
label would want from a music video because
it has so many individual and different images
of the artist and with little distractions around
him the most of the set is all based around
him so you are more than sold enough of the
artist throughout the video.
5. TARGET AUDIENCE
• I would suggest that the target audience for a
video like this would be more the younger
teenager market as it as not as hard and
serious as many other songs or videos that
exist at the moment allowing it to be available
to a more younger audience. However I don’t
believe that it would pull in many new viewers
as the video is more chipmunk based than of
an actual new and exciting venture.
6. Camera Work And Mis-En-Scene
• The camera work is not different or complicated as a
lot of the shots are mid shots or more closer up shots
but mostly mid shots and some times bumpy camera
work.
• The Mis-En-Scene in the video is minimal as the black
background makes you predominantly focus on the
artist. The only real differences to this is the different
outfits that he wears, the other artists who don’t
perform but stand around and the women who are
crawling on the floor after him.
