The weekend music campagn for I can feel it coming

1. THE WEEKEND MUSIC
CAMPAIGN
I feel it coming

3. ALBUM COVER
• We can clearly see from the cover that the artist is trying to sell himself as the artist
and show his appearance.
• The recognized convention that is shown in the cover is that this is likely to be a rap
artist or pop artist and there is also a slight theme of space making it seem more
techno music which is then helped by daft Punk in the Background.
• We can also see that the goal is to sell the artist here and that he is the the center of
the music.
• We can also see that the colors are very bright behind and not normal on the
person showing the artists as different and trying to separate them from the rest of
the market.

5. THE MUSIC VIDEO.
• The music video connotes many things such as the
artists dancing and singing. This connotes to us that he
is a confident character making him more popular with
the audience.
• The message here is to show him as a romantic as it is a
love song and also making him look good as he
dancing and singing well and treating a women well.
• This is filmed in a old way with the film being slightly
faded making it different from most music video’s

6. THE WEBSITE
• https://www.theweeknd.com
• The website has many factors such as showing
the artists most recent single and the others
after it.
• There are also many different parts to it and
subtitles at the top showing his tours and
news about him.
• This gives us key information about the artist.
• Again we clearly get the space theme which
tells us the kind of music we may expect.

7. WHAT CONVENTIONS HAVE BEEN USED
• We can see that there are many conventions used the
first is that this is a trap and pop artist which is shown
in the Website, Music Video and album cover.
• This is shown in the artist himself as his character is
what shows us this.
• There are also the conventions of a bit of techno in
the characters with the Weekend being Daft punk and
also the colors used also help to show this also shown
in how the video is shown on a different planet.

8. WHAT IS THE OVERALL GOAL
• The overall goal is to sell both the
music and the artist.
• This is seen with the name of the song
in big letters but also the artist as a big
image in the center of the cover. This
is the same in the video as The
Weekend is the center of what is
occurring.

9. IS THERE ANYTHING DIFFERENT
• One of the main things that is different about
this music campaign is how it has been done
in a way that makes it seem older with a
slightly faded video and a retro cover which
seems similar to a star wars cover with several
characters and the space background.

10. HAS IT BEEN SUCCESSFUL
• Overall I believe that this has been a
successful campaign as they have been
able to gain 418 million people listen on
Spotify and have sold thousands already
on ITunes after being released only last
year and has gained nearly 137 million
views on YouTube.