Advertising 420 Final Project

1. +
E*TRADE Digital
Marketing Strategy
Alex Palmer

2. +
Current Message
“So easy, a
baby could do
it”
 Clever, funny,
entertaining
 Created brand
recognition

3. +
„Anyone Can Do It‟ Campaign
Create target sectors
Relate to everyday investor‟s normal life
Continue memorable branding strategy
Utilize social media to reach mass amounts
of potential
Mission

4. +
„Anyone Can Do It‟ Campaign
Target Audience

5. +
„Anyone Can Do It‟ Campaign
Big Idea

6. +
„Anyone Can Do It‟ Campaign
E*Trade Baby  E*Trade Joe, E*Trade
Wendy, E*Trade Larry
Social Media

7. +
„Anyone Can Do It‟ Campaign
Google Adwords

8. +
„Anyone Can Do It‟ Campaign
Don‟t let the campaign get tired
Stay innovative and attached to target
sectors
Integrate all forms of social media and
marketing
Create „smooth lines‟ within the campaign
How to stay successful

9. +
„I‟m out of here‟