Sir / Madam, Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies. Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching. You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question Contact: Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD Mail ID: palaniappanmail@gmail.com Ph: - 9025810064 (whatsapp available)

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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA
subject coaching / MBA Assignment help and MBA Project help. Many
clients national and international has appreciated
Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the
assignments and projects and MBA subject coaching.
Marketing Management
1. Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing
Consultant explain the steps that you will suggest for the New Product Launch?
2. Parle Agro makes its entry into the dairy segment with a premium and high-
quality range of flavored milk products, 'SMOODH'. With disruption inborn in the
brand's philosophy, SMOODH becomes the only flavored milk beverage in the
global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a
suitable promotion mix for the new launch.
3. Read the case & answer the questions based on the case:
Kia Motors announced that it has opened its first digital showroom in India,
moving towards providing digitized services to its customers.

2. The showroom is located in Prabhadevi which is one of the busiest hubs of
Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage
Wall, Digital Spec Boards and a media wall.
The showroom is designed to display Kia’s current product portfolio with 3D
configuration. The 3D configurator zone in the facility enables the customers to
customize and design their favorite Kia cars and witness their intricate details. All
the showcased vehicles will be equipped with digital spec boards to share all the
relevant information about the product. The content displayed in the showroom is
controlled directly by Kia India, providing greater transparency, a sense of security
and reliability to the customers.
a. ‘The 3D configurator zone in the facility enables the customers to customize and
design their favorite Kia cars.’ Based on this statement explain which type of
targeting strategies is initiated by Kia Motors. Justify your reason.
b. In your opinion, which segmentation strategy is adopted by Kia Motors?
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
MBA Assignment Help and MBA ProjectHelp
Ph: - 9025810064(whatsappavailable)
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