Nmims assignment solution december 2018 semester 1

NMIMS Assignment Solution December 2018 semester 1
Prof. Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching
experience in MBA Business schools.
Prof. Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. organizes online MBA
subject coaching / MBA Assignment help and MBA Project help. You can call him
on his mobile no. 09025810064 (whatsapp available) or mail him at
palaniappanmail@gmail.com. He does help/guidance for the below question.
If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on palaniappanmail@gmail.com.
Business Communication
1. Mrs. Bagla is a General Manager at Ganga Tools. The Engineering company has
many levels of employees working since years. The attrition rate is quite low at the
organization; however, employee relationships need to be worked on as usually
conflict rate is seen quite high. Mrs. Bagla, wants to understand and work on the
problem. Please help her by listing out and explaining in brief the causes of
miscommunication.
2. Parag has joined Koret Pharma in corporate correspondence department. His
department is responsible for keeping in touch with existing clients, introducing
them to new products and also reaching out to new customers for new business
development. While his task remained more into writing business letters and other
persuasive documents, he needs to understand the process. List down steps of
business writing process and explain them in brief.

3. Genesis productions Pvt. Ltd. wants to conduct focus groups for a change in
their corporate image. They have their market research team who would be
conducting focus groups, however, they need some training for the staff in order to
making their focus groups effective. In light of this situation, please answer the
following questions.
a. Explain in detail the conceptualizing phase for conducting focus groups. b. The
interviewers of focus groups are called moderators. What moderating skills are
important for effective focus groups?
Business Economics
1. Define the term “Elasticity of demand.” Discuss different types of elasticity of
demand. Also explain why this concept should be of interest to anyone in business
who has a choice to determine the price at which to sell their products.
2. Find below the data for total production costs of a manufacturing firm at
various levels of output. Complete the blank table and comment on each column of
the table explaining the behavior of short run costs of a firm.

3. a) Large scale productionis considered to be economical in the sense of per unit
cost. Explain the statement by describing different types of economies of scale.
Give examples to substantiate your answer
3. b) Under perfect competition, a firm’s average revenue and marginal revenue are
equal at all levels of output” Explain the statement by giving a hypothetical
revenue table.
Information Systems for Managers
1. Raghu has been appointed as the Chief Information Officer of BuyFromMe a
leading ecommerce company based in Pune. The company has data on buying
habits of its customers. This data is available easily to each employee of the
company through shared folders. What is the change Raghu should bring about in
this case?
2. The Smart Cube is a leading Knowledge Process Outsourcing company based in
Noida. The company boasts of clientele from all parts of the world and they cater
to the need of various industries. Their projects involve providing support to

organisations in taking business decision. The company has 300 analysts working
for various clients. The job of analysts is gathering data from various sources both
primary and secondary and convert them into meaningful information. Advice the
company on whether it makes sense to go for data warehousing?
3. CapitalStock Data Pvt. Ltd is a data aggregator whose job involves getting data
from various companies and aggregating it at one place. The company has
appointed a new CIO. He advices the CEO that the company should be on the
cloud.
a. What are the advantages the clients will have if the company is on the cloud?
b. Compare the three models and state which of the three, cloud service model
would suite the company?
Management Theory and Practice
Q1. How has leadership affected organisations in India and Worldwide? Cite
relevant industry examples.

Q2. Do you think bureaucratic management holds relevance in the dynamic
business environment today? Why? Give suitable examples.
Q3. Jacob has been working in the accounts department of FCP electronics for
over a decade now. There has been news of the organization implementing ERP.
Jacob is anxious over this, he has insecurity about his job, he is ill confident about
his ability to use ERP. He has hundreds of unanswered questions. He as now
started looking out for other opportunities to move out of the organization.
a. What according to you is the problem in this case?
b. In what way do you think could the change have been managed better?
Organisational Behaviour
1. As a manager how will you identify the stress, prevent and manage the stress of
individuals working in the organization? Please cite the latest examples of stress
from the corporate world.

2. Mr Kabir was working in an Administrative department as officer
Administration. He was responsible for keeping account of all the vehicles of the
company apart from other arrangements including the guest house of the company.
Mr Kabir has been working in the company for 6 years in the same grade without
promotions. He was supposed to be very honest in his job. Once the GM of the
factory Mr Rakesh Gupta, requested for the company car during office time for his
personal work. Mr Kabir refused it by saying that it cannot be given during the
office hours as the work would suffer. Mr Srivastava (Sr Manager Admin) was
very happy to oblige Mr Gupta as he wanted one of his relatives to be employed as
officer. Hence, he shouted at Mr Kabir for his disobedience and threatened to
transfer him to stores if he continued to show disrespect to senior officers. Kabir
was also an active member of staff union. He immediately went to the Union
President and informed him about the misuse of the company car for private
purpose by the GM at the cost of the office work. It was decided that Kabir would
send a note in writing to Mr Srivastava asking him to approve sending the car to
the house of Mr Gupta. Mr Srivastava understood the repercussions and refused to
sign the approval. He lent his own car to Mr Gupta.
Questions: What power and power tactics was being used by Mr Kabir? What
power Mr Srivastava was using and earmarked and explain the factors used by Mr
Srivastava in contributing to the politics. (10 Marks)
3. Gulu's Snack Company is a family owned company located in Himalaya
Mountains. Gulu started the business in 1956, by selling homemade chips.
Nowadays, Gulu's is Rs.58 million snack Food Company that is struggling to
regain market share lost to fierce competitors. In the early 1980, Gulu passed the
business on to his son, Gulu Jr., who is currently grooming his son, Gulshan to
succeed himself as head of the company. Six month ago, Gulshan joined Gulu's

Snacks as a salesperson and after four months, he was quickly promoted to sales
manager. Gulshan recently graduated from a local university with an M.B.A. in
marketing, and Gulu Jr. was hoping that Gulshan would be able to implement
strategies that could help turn the company around. One of Gulshan's initial
strategies was to introduce a new sales performance management system. As part
of this approach, any sales person who receives a below average performance
rating would be required to attend a mandatory coaching session with his/her
supervisor. Gulshan is hoping that these coaching sessions will motivate his
employees in increase their sales. Here is the description of the reaction of three
salespeople who have been required to attend a coaching session because of their
low performance over the previous quarter.
Nishant is a hard worker. He takes pride in his work. He has learned selling
techniques. He has accompanied top salesman. He has no problem asking for
advice and doing whatever needs to be done to learn the business. He has cheery
attitude and is a real "team player and giving the company 150 percent at all times.
It has been a tough quarter for Nishant, but he is doing his best to achieve his sales
targets. He feels that failure to make quota during this past quarter results not from
lack of effort but just bad luck in the economy. But he is now hopeful in the next
quarter. Nishant is upset with Gulshan for having him attend the coaching session
because this is the first time in three years that his sales quota has not been met. He
exceeded the sales quota this year yet had not received a "thank you" or "good job"
for those efforts. The entire experience has left Nishant demotivated and
questioning his future with the company.
Navin is happy to have his job at Gulu's Snack Company although he really doesn't
like sales work that much. Navin accepted this position because he felt that he
wouldn't have to work hard and would have a lot of free time during the day. Navin

was sent to coaching mainly because his customer satisfaction reports were low; in
fact, they were the lowest in the company. Navin tends to give scanned
presentations and does not listen closely to customers’ needs. Consequently, Navin
makes numerous errors is new sales orders, which delays shipments and loses
business and goodwill for Gulu's Snack Company. He thinks that the coaching
session is a waste of time. He doesn't socialize with others in the office. He
attributes other's success and promotions to "who they know" in the company
rather than their hard work. He feels that no matter how much effort is put into the
job, he will never be adequately rewarded.
For three of the last five years Nikhil was the number one salesperson in the
division and had hopes of being promoted to sales manager. When Gulshan joined
the company, Nikhil worked closely with Gulu Jr. to help Gulshan learn all facets
of the business. Nikhil thought this close relationship with Gulu Jr. would ensure
his upcoming promotion to the coveted position of sales manager. He goes late for
appointment or misses them entirely. His sales performance declined dramatically,
which resulted in a drastic loss of income. Although Nikhil had been dedicated and
fiercely loyal to Gulu Jr. and the company for many years, he is now looking for
other employment. Nikhil is bitter and resentful of his current situation and now
faces a mandatory coaching session that will be conducted by Gulshan.
Questions
a) How three needs identified by McClelland are related to worker behaviour in
each situation? (5 Marks)
b) How is expectancy theory related with the 3 employees? Explain.

Corporate Social Responsibility
1. Child labour is a violation of human rights. India is sadly the home to the largest
number of child labourers in the world. Children are engaged as household
servants and are also employed by hotels, service stations, food stalls, workshops,
construction sites, carpet industries, etc. They are even employed in hazardous and
unhygienic forms of labour in textile, leather and cracker industries, depriving the
children of their childhood, and harming their mental, emotional and physical
development & well-being. What according to you are five compelling reasons for
the existence of child labour in India? Suggest four practical strategies/action plan
that can be adopted by business and society to make child labour unattractive and
non viable.
2. Saudi petro giant Aramco led refinery project is slated to come up at Nanar
village in Ratnagiri district of Maharashtra, also famous as home to Alphonso
mangoes. The Rs 3 trillion integrated refinery and petrochemicals complex is a
joint venture between Aramco, IOC, HPCL and BPCL The refinery will process 60
mio tonnes per annum (mtpa) of crude and will be able to produce 18 mtpa of

petrochem products. The companies claim the project will generate 1.5 lac jobs
during construction and 20,000 direct jobs, once completed. The project requires
15000 acres of land, more than 90 % of which is in 14 villages of Ratnagiri district
and the rest in 2 villages of adjacent Sindhudurg district. Currently 80 % of this
land is used for agriculture and over 16 lac mango trees and three lac cashew trees,
the mainstay of the region will be lost. According to the locals, 22000 farmers and
4500 fisher folks will be impacted. The farmers will get paid for land but not the
fisher folks whose livelihood will be severely impacted. The locals have been
protesting for a year, they fear pollution from the project will affect farming and
fishing. According to you should this project be developed? Give reasons for your
answer. What needs to be done by the management and board of this Aramco led
project to minimize/ mitigate negative impacts on the environment and local
communities? Elaborate on any five of your suggestions?
3. “An individual “blows the whistle” when they disclose information which
relates to suspected wrongdoing or dangers at work.” You have proof of an
unethical practice in your workplace and you wish to blow whistle on it.
palaniappanmail@gmail.com. He does help/guidance for the above question.

Nmims assignment solution december 2018 semester 1

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