My keynote presentation was supposed to be on "The State of Social Recruiting in 2015." Since stats without context and infographics don't really tell the whole story about just how ineffective and costly this "source of hire" (or lack thereof) actually is, I decided to add a few .gifs to the mix, too. For more on social recruiting, check out http://www.recruitingdaily.com. Just please, whatever you do: please, don't "join the conversation." Ain't no one got time for that.

1. THE STATE OF SOCIAL
RECRUITING.
#TMASoMo | @MattCharney

2. The State of Social Recruiting.

3. Statistics Are Meaningless.
 Who cares how many
members every social
network has? You only
have to make one hire.
 Yeah. Everyone has a
smart phone. We get it.
 56% of statistics are
made up on the spot.

4. Referrals work. Social? Not so
much.
No one
reads
anything
anymore,
but everyone
trusts data.*
*Your
Vendor’s
Bad Data
From 2006

5. The single most expensive source of hire in 2014 was social recruiting.
Search Firms? Cheaper than Twitter or Facebook (average cost per hire). And way less work.
Source of Hire. It’s a Thing.

6. Don’t create a network. Reinforce
yours.
You already know your next hire:
Referrals make up the single largest
external source of hire. Referrals and
internal mobility, that’s 78% of all hires. *
*Reminder: Don’t trust statistics without
context.
A decade
of my
Gmail.
This is free.

7. The State of Social Recruiting
2015.
 Employer brand,
candidate experience,
big data, social
recruiting = common
sense.
This sucks. But
it’s probably
more
entertaining
than your
This is also
free.* *HR
Ladies love it.

8. The Bukowski Test.

9. The State of Social Recruiting 2015
5 Things That
Probably
Work.
(But no promises.)
Does anyone read the footers of slides? Thought not.
4. You don’t
have to use
social
media.
5. Sell by
being
yourself.
1. You’re
cooler
than your
brand.
2.
Autofeeds
have no
soul.
3. Social is
not for
sourcing.

10. The State of Social Recruiting 2015
5 Things That
Probably
Won’t Work.
(But miracles
happen.)
Why is PowerPoint still a thing? Seriously. You know you hate it.
4. Always
being “on
brand.”
5.
Employees
as brand
ambassadors
.
1. Post
jobs.
2. Mass
blasts.
3.
Snapchat.
Or
whatever.

11. We’re all just making this up as we go along. Just listen to your gut, not
consultants or some douchebag with a blog (I have no idea what the hell I’m
doing, either).
There’s no right answer.

12. But this is real. They wanted me to share their best practices with the broader
recruiting community, so be careful what you wish for. And I’m like, 12.
I apologize for what’s next.

13. Cumming Corporation. A Case
Study.

14. It could be worse.

15. …seriously.

16. …oh, come on. #tooeasy

17. Weirdest. Career Site. Ever.

18. Oh, really, @CummingCorp?

19. Don’t Be This Guy.
Let’s Troll!
@Joblore_US You douche lords
should be #unemployed.
#Sunnyvale #Apply #TMASoMo

20. Or this guy.
Let’s Troll!
773.469.6600.

21. Be This Guy.
Let’s Troll!
Follow @MattCharney on
Twitter. I own that shit, son.
Don’t be authentic. Don’t be transparent.
Just be yourself. You’re a bad ass.
Seriously.
OK, well, at least you’re probably better
than the average recruiter. Sure as hell
hope so.

22. I’m This Guy.
Let’s Troll!
@LevyRecruits is up
next.
@MattCharney
Executive Editor, @RecruitingDaily
matt@recruitingdaily.com
Matt.