Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Write On: How To Create Killer Recruiting Content

1,216 views

Published on

My presentation from #RecFest2 on how to create killer recruiting content. It's got no stats or charts or research, but it does have a Justin Bieber mention.

Published in: Recruiting & HR
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Awesome
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Write On: How To Create Killer Recruiting Content

  1. 1. How To Create Killer Recruiting Content
  2. 2. Matt Charney Executive Editor, Recruiting Daily www.recruitingdaily.com www.mattcharney.com
  3. 3. #SST2014 #RecFest2 @mattcharney @RecruitingBlogs
  4. 4. Which of the following do you consider “recruiting content”? a. Blog Posts b. Job Advertisements c. Career Site d. Social Media Career Pages e. All of the above
  5. 5. Which of the following do you consider “Recruiting Content? a. Blog Posts b. Job Advertisements c. Career Site d. Social Media Career Pages
  6. 6. When you think about great content, what makes it great? When it… a. Teaches me something I don’t know. b. Knows my struggle and I think “wow I worked on that yesterday!” c. Is interesting enough to share with my network. d. Pulls at my heart strings. I love a good cry.
  7. 7. When you think about great recruiting, what makes it great? When it… a. Teaches me something I don’t know. b. Understands what I’m going through and I think “wow I worked on that yesterday!” c. Is interesting enough to share with my network. d. Pulls at my emotions. I love a good cry.
  8. 8. #TrollOn
  9. 9. #SST2014 Shit your audience cares about. AMPT: Acronyms are fun.
  10. 10. Driver #1: Advancement
  11. 11. Driver #2: Money
  12. 12. Driver #3: People
  13. 13. Driver #4: Technology
  14. 14. #SST2014 #1 #2 #3 #4
  15. 15. “are consumers of work. And like all consumers, they have choice.” – Peter Cappelli
  16. 16. CONTENT BEST PRACTICES FOR PEOPLE WHO HATE WRITING.
  17. 17. Momentum, a Model and a Point-of-View.
  18. 18. A Point-of-View.
  19. 19. #SST “"Advice is a form of nostalgia” Baz Lurhman
  20. 20. Looks Like Pac Man Doesn't look like Pac Man Where do People get information? Google Elsewhere
  21. 21. Looks Like Pac Man Doesn't look like Pac Man Percentage of the chart that looks like Pac Man.
  22. 22. 57% of statistics are made up on the spot.
  23. 23. #SST
  24. 24. #SST2014 “Britney proves that while you cannot polish a turd, you can roll it in glitter.” – LA Times
  25. 25. Tableswithskirtssuck.
  26. 26. When everyone else Zigs, Zag.
  27. 27. If you have to choose between professional or memorable, always choose memorable.
  28. 28. If you want to be a disruptor, you will need to be comfortable with being disruptive.
  29. 29. #SST2014 Content without engagement is like golfing with one arm.
  30. 30. A Model.
  31. 31. The only measurable outcome of content is people knowing you without knowing you.
  32. 32. #SST 2014 I like you I may want to buy something from you real soon time
  33. 33. 1. Write About What You Know. 2. Post When You Have Something to Say. 3. Length doesn’t matter. 4. Sound like a person.
  34. 34. Don’t chase traffic. Find your voice. Top 10 Lists Suck. Only extract as much value as you give. Engagement is everything. Youraudienceisnotanalgorighim. Treatreaderslikeadults.Stoppatronizing. Contentisn’tabout“if.”It’sabout“how.” There’snosilverbullet.Successissubjective.
  35. 35. #InnovateHR @MattCharney
  36. 36. #SST2014 Stay In Touch! @mattcharney @recruitingblogs linkedin.com/in/mattcharney matt@recruitingblogs.com www.recruitingdaily.com www.mattcharney.com Facebook.com/recruitingblogs

×