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Using Social Media to Message Candidates

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With the tech unemployment rate at just 2%, top talent is getting bombarded every day. Social recruiting is an undeniably powerful channel to cut through the clutter. So what does it take to create compelling messages?

In this Dice Social Recruiting Pro Tips Webinar featuring Kara Yarnot, Founder and President at Meritage Talent Solutions, we’ll explain how to craft messages that’ll get responses.

Watch the 45 minute on-demand webinar to learn:

• The rules of engagement on social sites and email.
• How to use social sites differently to drive candidate responses.
• Messaging best practices with templates to get you started.

For a demo of Dice’s Open Web Social Recruiting platform, visit http://www.dice.com/openweb

Published in: Recruiting & HR
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Using Social Media to Message Candidates

  1. 1. With Kara Yarnot, Founder & President at Meritage Talent Solutions USINGSOCIAL MEDIATOMESSAGE CANDIDATES
  2. 2. 4 The world’s talent at your fingertips WHAT YOU'LL TAKEAWAY FROM THIS SLIDESHARE: How to identify if a candidate is active or passive The rules of engagement on social sites and email How to use social sites differently to drive candidate responses Messaging best practices with templates to get you started 1 2 3
  3. 3. The world’s talent at your fingertips — JOHN VLASTELICA, RECRUITING TOOLBOX “I’VE WORKED WITH MANY OF THE BEST RECRUITERS AND SOURCERS ON THE PLANET. THEIR SECRET SAUCE? DO THE WORK. PREPARATION, PERSONALIZATION AND PERSISTENCE ARE THE THREE KEYS.”
  4. 4. The world’s talent at your fingertips SOCIAL RECRUITING IS NOW THE NORM 95% OF RECRUITERS USE OR PLAN TO USE SOCIAL MEDIA 73% HAVE HIRED A CANDIDATE THROUGH SOCIAL MEDIA BUT ONLY 18% CONSIDER THEMSELVES TO BE EXPERTS AT SOCIAL RECRUITING Source: Jobvite Social Recruiting Survey, 2014
  5. 5. The world’s talent at your fingertips Don’t be part of the ‘noise.’ Stand out from the crowd. ! IN THIS FIERCELY COMPETITIVE TECH MARKET, RECRUITERS MUST ENGAGE CANDIDATES LIKE A MARKETER WOULD ENGAGE CUSTOMERS
  6. 6. The world’s talent at your fingertips MESSAGING AT EACH STAGE OF THE RECRUITING FUNNEL INITIAL OUTREACH SHOULD BE FOCUSED ON A CANDIDATE’S INTERESTS ONCE ENGAGED, FOCUS MORE ON THE TEAM’S PROJECTS, THE SPECIFIC JOB, GEOGRAPHY AND WORK CULTURE DURING THE INTERVIEWING PROCESS, FOCUS MORE DEEPLY ON THE TEAM, INTERVIEWING TIPS, ETC. FINAL OUTREACH AT THE OFFER STAGE SHOULD FOCUS MORE ON SELLING AND CLOSING
  7. 7. The world’s talent at your fingertips 1 2 3 4 5 Follow the candidate Retweet or share their messages Engage in conversation by commenting on their posts Compliment their work Share info that matches their interests 10 STEPS TO BUILDING A RELATIONSHIP
  8. 8. The world’s talent at your fingertips 6 7 8 9 10 Connect them with others who share similar skills and interests Leverage a shared connection Offer to add them to your talent network or community Be patient with the candidate Find opportunities to move the conversation offline 10 STEPS TO BUILDING A RELATIONSHIP
  9. 9. The world’s talent at your fingertips DO REVIEW A CANDIDATE’S SOCIAL PROFILES PRIOR TO ENGAGING THEM DO UNDERSTAND IF A CANDIDATE IS ACTIVE OR PASSIVE DO CONNECT AS A SUBJECT MATTER EXPERT, NOT A RECRUITER DO OFFER SOMETHING USEFUL, SUCH AS ADVICE OR TIPS DO INVITE THEM TO CONNECT, FOLLOW THEM, LIKE OR SHARE THEIR POSTS 5 SOCIAL MEDIA INITIAL CONNECTION DOS
  10. 10. The world’s talent at your fingertips DON’T SEND GENERIC OR LONG-WINDED MESSAGES DON’T LEAD WITH A SPECIFIC JOB OPPORTUNITY DON’T ASK FOR THEIR RESUME OR A REFERRAL DON’T ASK THEM TO CHECK OUT YOUR CAREER SITE DON’T STALK THEM DON’TS OF CONNECTING ON SOCIAL MEDIA
  11. 11. The world’s talent at your fingertips FACEBOOK TWITTER GOOGLE+ LINKEDIN 83% 40% 37% 36% Source: Jobvite Job Seeker Nation Survey, 2014 WHICH SOCIAL SITE DO I USE?MOST POPULAR SOCIAL NETWORKS FOR JOB SEEKERS
  12. 12. OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL NETWORKS TO USE The world’s talent at your fingertips
  13. 13. The world’s talent at your fingertips CONNECTING VIA FACEBOOK Don’t send a friend request without an established relationship Send a direct message with info relevant to their interests Invite them to follow or comment on your company’s page Consider a separate ‘business only’ profile for recruiting outreach
  14. 14. The world’s talent at your fingertips New Message To: Hi PythonPete. I thought you might be interested in the recent big data analysis my company completed for NASA. Check it out on our company page ow.ly/x7... SendAdd Files Add Photos Press Enter to send PythonPete CONNECTING VIA FACEBOOK
  15. 15. The world’s talent at your fingertips CONNECTING VIA TWITTER Ask a question Share an article and state your opinion Thank people for every follow, retweet or favorite Send a direct message if they follow you Mention them in a tweet
  16. 16. The world’s talent at your fingertips 2 They favorite or retweet 3 You follow them You @techrecruiter 1h Loved this post by @techgal. Point #3 is my favorite ow.ly/x7... 1 Send an initial tweet I often share industry news and updates. Would love for you to follow me and comment. To: @techgal 4 Send a direct message CONNECTING VIA TWITTER
  17. 17. The world’s talent at your fingertips +1 and share other’s content Add them to relevant circles Host a hangout to discuss a relevant topic and introduce your connections to each other CONNECTING VIA GOOGLE+
  18. 18. The world’s talent at your fingertips 2 Click +1 and share his update 3 Add him to your Developer Circle CONNECTING VIA GOOGLE+ Developer 37 1 C++ Charlie shared an update about an upcoming conference 4 C++ Charlie Don’t miss the conference next week. Hope to see all of you there. Create a hangout and share with the Developer Circle I’m hosting a Google Hangout on the best online courses for learning new programming languages. My company’s CTO will be there to answer your questions. Please join us.
  19. 19. CONNECTING VIA EMAIL The world’s talent at your fingertips Start with a personal greeting Discuss what's in it for them Ask a question
  20. 20. CONNECTING VIA EMAIL To Cc BccJavaJane Hi JavaJane, We've been following each other on Twitter and I really like how you share programming tips with a sense of humor. Thanks again for favoriting my tweet about the latest online Java training classes. I'd really like to get your input on a blog post I'm writing about women in technology for IEEE. I think your perspective will be valued by their audience (over 30k readers each month) and will give you great exposure in the industry. Do you have time for a 30-minute phone call on Monday? I'm open all day, so let me know what works for you. Thanks, TechRecruiter Send The world’s talent at your fingertips
  21. 21. — YOONIE KIM, RECRUITING LEAD, DROPBOX The world’s talent at your fingertips BE PERSISTENT USE MULTIPLE SOCIAL CHANNELS USE PEERS TO ENGAGE CANDIDATES DISTRIBUTE YOUR MESSAGES ACROSS SEVERAL DAYS “I GET A 70% RESPONSE RATE WHEN I GET OUR ENGINEERS ENGAGED IN SENDING THE MESSAGE.”
  22. 22. The world’s talent at your fingertips Use tools like Dice’s Open Web to mine personal data Save time later by investing more time up front with your hiring managers Reserve time on your calendar for research BUT WHAT IF I DON’T HAVE THE TIME?
  23. 23. The world’s talent at your fingertips · Increase in followers, favorites and retweets · Increase in shares or likes by your targeted audience · Participation in conversations · Increase in the number of candidates you’re able to connect with offline · Increase in followers, favorites and retweets · Increase in shares or likes by your targeted audience · Increased participation in conversations PERSONAL ACCOUNTS COMPANY ACCOUNTS WHAT DOES SUCCESS LOOK LIKE?
  24. 24. The world’s talent at your fingertips JOIN THE OPEN WEB COMMUNITY Learn more at dice.com/openweb

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